Slides – 3
Beth Wade’s presentation at Shoptalk:
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My key takeaways:
- While offline is still massive, the directional trend is towards online (as has been the case for the past 25 years)
- The future is omnichannel
- In the past couple years, supply chain challenges have increased
- Abandoned carts is one of the top challenges, along with returns
What’s not been much discussed:
- How to remove the friction of conversion in shopping
- Innovations in the push channels
- How email can power the transformation of ecommerce
This is what we will take up next with “email shops.”
