Email Shops can Transform eCommerce (Part 4)

Slides – 3






Beth Wade’s presentation at Shoptalk:


My key takeaways:

  • While offline is still massive, the directional trend is towards online (as has been the case for the past 25 years)
  • The future is omnichannel
  • In the past couple years, supply chain challenges have increased
  • Abandoned carts is one of the top challenges, along with returns

What’s not been much discussed:

  • How to remove the friction of conversion in shopping
  • Innovations in the push channels
  • How email can power the transformation of ecommerce

This is what we will take up next with “email shops.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.