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Marketing, Entrepreneurship, India. Updated daily.

About Rajesh Jain
Emergic.org (1997-2012)
Politics and Prosperity (2018)

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About Rajesh

I am a tech entrepreneur based in Mumbai, India. I was a pioneer in Asia’s dotcom revolution, creating IndiaWorld, India’s first Internet portals in the late 1990s. I then started Netcore, which is today Asia’s largest marketing technology SaaS company.

In between, from 2012-2019, I worked as a political and prosperity entrepreneur - Niti Digital and then Nayi Disha, which championed the Dhan Vapasi idea. Some recent new initiatives I have started are Prashnam, India’s first AI-powered feedback engine, and Vartam, for news and microcontent. Another initiative of mine is IndiaVotes, India's largest elections data site.

Here is my full profile.

I have been writing daily since April 2020. My blog with writings between 1999-2012 is at Emergic.

My web shows: hippoBrain and MartechBrain.

You can email me at rajesh@nayidisha.com

Collections and Essays

* Marketing Ideas (Martech 2.0, VRM, Email 2.0, Loyalty 2.0)
* Startup to Proficorn (on Entrepreneurship)
* Nayi Disha: The Indian Revolution
* Interviews and Talks
* My Life System

MARKETING
The Coming of Inbox Commerce
AMPifier: The Heart of Email 2.0 Hotlines
Resetting ESP and Adtech Industries
Rethinking B2B Loyalty Programs
ProfitXL: Supersize Profits with the SHUVAM Framework
Quizzing in Email: An Innovation in the Inbox
The Marketer’s ORCs
Mu and Prediction Markets
Martech in 2023 will be the Year of 4PO
Building High-Growth Profitable D2C Businesses
Email and AI: A Perfect Match
Digital Marketing and its Discontents and Disruptions
Solving the $200 Billion AdWaste Problem
Of Hotlines and Properties
Gamelets: Rethinking Rewards Redemption
AMP’s Magic: Coming Soon to Your Email Inbox
Muniverse Monetisation: How MuCo, Brands and Consumers Benefit
Marketers: Pay Customers, Not Big Adtech
Meeting Marketers and Changing Minds
Crafting Profits: A New Marketing Paradigm
Can B2C Email Become Free?
Reimagining Email Ads
Muniverse: The Making of MuCo
Reimagining the Email Footer
The Muniverse: A Brand New World
MuApp: The Brand-Customer Hotline
Web3 and India: A Wrong Turn
The MuCo Future
Building the Hotline Right
Hotline: The Crux of the Brand-Customer Relationship
Extreme Retention = Profit-centric Marketing
Profit-centric Marketing: Start with Email 2.0 and Loyalty 2.0
A Tale of Three Conferences
Loyalty 2.0: How Brands can Tokenise Customer Attention and Data
Email 2.0: Making Email Cool Again
Martech 2.0 and Web3: Solving Advertising’s 50% Problem
Constructing the µniverse
µniverse and Bharatverse: Web3 Explorations
The US B2C Martech Opportunity
Email2: Energising Engagement
Progency for Martech: The Missing Link
The Subscriptions Future: Customer Retention Forever
Martech’s Magicians: Microns, Micronbox and µniverse
The Coming Martech Era: Driving Exponential Forever Profitable Growth
Atomic Rewards: The Solution to Attention Recession
Imagining µniverse: The B2C Metaverse
Stop Loss: The Power of Attention Messaging
Attention Messaging: Bridging Adtech, CPaaS and Martech
India Consumer Tech Numbers
Marketing: Disrupted and Simplified
Micron-verse: Making It Happen
Imagining Mus: An Attention-Action Currency
Micronbox: A New Inbox
Microns and Loyalty: Gamifying and Rewarding Attention
Microns and AMP: A Powerful Combo
Microns: Solving the Customer Reactivation Problem
Micron-verse: The New World of Brand-Customer Communications
Best Customers and Velvet Rope Marketing
Microns and Brands: Made for Each Other
Microns: Theory and Economics
Microns: Making B2C Emails Better
Vartam Headlines: Your New News Page
MyToday: Magic of Micro Emails
Prashnam: The Story and the Science
How Velvet Rope Marketing can transform Customer Loyalty
Rethinking Referral Marketing
The One Number to Predict Profits
Becoming Chief Profitability Officer
Velvet Rope Marketing

ENTREPRENEURSHIP
Netcore International: An Indian SaaS MNC in the Making
The Digital Revolutions in My Lifetime
SaaSOpen Talk: Startup to $100Mn Proficorn
LEMMMA: A Playbook for US SaaS Success at Scale
The Capital Allocation Playbook
Dear Netcorians: My Annual Day Speech
Bootstrapping a $100 Million ARR SaaS Company: The Netcore Story
Netcore as an Enduring Great Company
My Proficorn Way 1-100
Building an Enduring Great Company
Proficorns vs Unicorns
Building a Proficorn

INDIA
Youth Education and Skilling (YES): An Alternate Model
Solving India’s Income Problem
A Mont Pelerin Society Conference in Oslo
A Vietnam Visit
Har Ghar Lakshmi: Wealth, Women and Web3
She Will Transform India
The India That Might Have Been
The Battle for 2024
Constructing the Bharatverse
µniverse and Bharatverse: Web3 Explorations
UVI: A Blockchain Political Platform
Nayi Disha: A People’s Pipe for Prosperity
Changing Minds for Nayi Disha: Attention to Action
Community Organising: The Art of Grassroots Campaigning
The Alternative India Needs
United Voters of India: Constructing the Collective
Nayi Disha: Ram to Lakshmi
Nayi Disha: We are the Alternative
India Awaits its Washington
United Voters of India: The Logic of Collective Action
Talk Radio: Voice of the People
Sabhas: Powering the Indian Revolution
Circles: Starting the Indian Revolution
India needs a Debating Culture
Nations, Leaders and their Decisions
The Revolution India Needs
Dhan Vapasi: The Treatment India needs to Recover from the Crisis
Who will elect India’s leaders – we or Xi? The answer lies in EVMs
How the Pandemic will drive Digital Politics
Why China Can Kill and India Cannot
India needs War Cabinets
India's Mission 10-20-30
Liquidating Lutyens’ Delhi
India's UBI Moment
India's Two Futures
Unlock India

PERSONAL
A Long US Visit
Looking Back, Looking Forward (2022)
Temple Visiting in Rajasthan
My Life System
Looking Back, Looking Forward (2021)
Stoicism for a Better Life
The Blog: What's Coming
Looking Back, Looking Forward (2020)
Six Months of Blogging and Lockdown
Restarting Blogging

Interviews and Talks

MARKETING
Black Friday & Beyond: The Shift from 'Acquisition Only' to Retention & Loyalty [Khaleej Times] (Nov 2022)
Interview with TechRound UK (Oct 2022)
Email 2.0: Making Email Cool Again [Talk at Email Insider Summit] (May 2022)
Podcast with Email Geeks (May 2022)
Email 2.0 Webinar with Forrester (Apr 2022)
Talk at Symbiosis (SIDTM) on Martech (Feb 2022)
SaaSworthy Interview (Feb 2022)
Email 2.0 for FTLOE Thursdays (Feb 2022)
LinkedIn [IN]Collab Interview (Feb 2022)
Hindu Business Line on Netcore (Jan 2022)
Interview with Money FM (Singapore) (Dec 2021)
Interview with Martech Series (Dec 2021)
Interview with Martech Asia (Dec 2021)
Pathbreakers Podcast with Upendra Namburi on Attention (Dec 2021)
Atomic Rewards in Email (Nov 2021)
Winning in the Coming Martech Era (Nov 2021)
Economic Times on Netcore (Sep 2021)
Interview with EnterpriseZone (Sep 2021)
Business Standard on Netcore (Jul 2021)
Market Movers Conversation on VRM (Jul 2020)
VRM discussion on Email Unplugged podcast (Jul 2020)
Exchange4Media Interaction (Jun 2020)
Webinar: Velvet Rope Marketing (May 2020)
Impact magazine (May 2020)
Knowledge@Wharton (Feb 2020)

ENTREPRENEURSHIP
SaaSOpen Talk (Mar 2023)
Economic Times on India SaaS (Dec 2022)
Hindu Business Line Podcast (Dec 2022)
Hindu Business Line on Netcore (Dec 2022)
Economic Times Interview (Nov 2022)
SaaSBOOMi Interview (Nov 2022)
Forbes India Podcast (Jul 2022)
Breakout Growth Podcast (Jul 2022)
Alex Theuma of SaaStock (Jul 2022)
Best in Class Podcast, by Harish Natayanan (Jul 2022)
Latka Magazine (pages 46-50) (Jun 2022)
SaaS Founders Podcast (Jun 2022)
Interview with Nathan Latka (Apr 2022)
Internet and IndiaWorld: Conversation with PCQuest (Apr 2022)
Digital Dialogue with Prasad (Apr 2022)
Economic Times on Netcore’s Future Plans (Apr 2022)
Netcore and Unbxd Media Coverage [See Parts 2, 3 4] (Mar 2022)
Business Today on my Blog (Mar 2022)
Talk at TAB India (Feb 2022)
Podcast with 100X Entrepreneur (Feb 2022)
Mountain beyond Mountains: Jito Talk (Feb 2022)
YourStory on My Entrepreneurial Journey (Jan 2022)
E27: Why failures are intrinsic to my success story (Dec 2021)
Conversation with Ajay Row on My Entrepreneurial Learnings (Nov 2020)
JITO Talk on Entrepreneurship and Proficorns (Oct 2020)
Webinar: Accelerating Beyond Covid (Apr 2020)
YourStory (Dec 2019)

INDIA
Manthan Talk -- Nayi Disha: The Road to Prosperity: Text PDF Video (Jul 2021)
Conversation with Vijay Rana: How to reboot post-Covid Indian economy (Nov 2020)
Conversation with Ashraf Engineer (Oct 2020)
Prashnam: Conversation with Sujit Nair (HW News) (Oct 2020)
EVMs: Conversation with Sujit Nair (HW News) (Aug 2020)
Mission 10-20-30 (May 2020)
The Seen and the Unseen (Nov 2018)

Categories

Entrepreneurship
General
India
Life System
Marketing
Thinks

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