ET Brand Equity Interview

Here. By Varun Markande.

In the agentic era of marketing, MarTech partners must have skin in the game: Rajesh Jain, Netcore.ai”

Netcore Cloud has rebranded as Netcore.ai, signaling a shift to an agentic marketing platform. The company now focuses on selling marketing outcomes instead of input metrics. AI agents will handle complex tasks, enabling greater personalization and scale for marketers. This approach aims to reduce customer reacquisition costs and improve lifetime value. Netcore.ai is moving towards outcome-based pricing and partnership with its clients.

 

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.