What I said: “2026 is when Agentic Marketing becomes operational for CMOs. AI stops assisting teams and starts executing—planning, orchestrating, and optimising toward clear business goals. Execution becomes cheap; outcomes become scarce. Software becomes a workforce, not a tool. As AI agents mediate discovery and decisions, retention—not acquisition—emerges as the primary growth lever. In a world of infinite production, human attention becomes the scarcest and most valuable asset.”
Additional reading: 2026 AI and Marketing Predictions (Part 10). What I wrote: “Marketing is indeed becoming agentic—but the transformation is unfolding across two parallel tracks: operational automation (Marketing Agents with a Co-Marketer running campaigns) and customer-facing intelligence (AI understanding each individual at unprecedented depth). The broad direction remains: “Department of One for Segment of One.””
I discussed three key trends:
- Alpha: Value-Based Pricing Becomes the Default Expectation
- Artificial People: Consumer World Models Make Hyper-Personalisation Real
- NeoMails: The Inbox Becomes an Attention and Monetisation Surface
