I had a conversation with Tim Barnes (AWS). Excerpts from the story:
Jain emphasized the importance of providing an omnichannel and personalized customer experience. Post-pandemic, there has been a tremendous growth in the digital landscape, which has brought about a big shift where the engagement with the customer is real-time, showing the right product to the right customers at the right time. The key driver for any marketer is to create customized experiences. Another major shift as per Jain is that along with new customer acquisition, companies have started focusing on building deeper relationships with existing customers because the “CAC on new customers has been rising rapidly.”
…Speaking of the solutions that Jain’s company is trying to build for marketers, especially merchandisers, Jain highlighted an AI-based catalog that can help in creating personalized experiences for their customers. He cited the example of UNBXD, which was acquired by Netcore Cloud and specializes in product discovery and catalog enrichment. Combining the enriched catalog data with customer data will be the “holy grail” for marketers.
…Speaking of the solutions that Jain’s company is trying to build for marketers, especially merchandisers, Jain highlighted an AI-based catalog that can help in creating personalized experiences for their customers. He cited the example of UNBXD, which was acquired by Netcore Cloud and specializes in product discovery and catalog enrichment. Combining the enriched catalog data with customer data will be the “holy grail” for marketers.
