Backgrounder – 1
Over the past few weeks, I have had many conversations with a wide cross-section of D2C (direct-to-consumer) founders. I found very similar questions coming up. What follows is a Q&A format essay which answers the most common concerns and queries. Hopefully, it can work as a guide and playbook for D2C founders and marketers as they seek to build profitable businesses.
Let’s begin with understanding India’s D2C market first before we get to the Q&A.
Two charts from a Bain report on “How India Shops” positions D2C among a wide array of emerging e-tail models and highlights its growth of D2C:
A recent report by Shiprocket explains the traditional brands approach to reaching customers and how D2C brands are different.