WSJ: ““Roomies” is written, produced and directed by the marketing team at Bilt, a financial startup whose products include a credit card that members can use to pay their rent while earning rewards at local businesses. The Bilt name, however, has yet to appear in its first nine episodes. “Audiences are so adept at spotting advertising,” said Zoe Oz, chief marketing officer at Bilt. “How do we start to get people to pay attention, to engage with us without us having to, you know, throw it in their face?” Consumer fatigue with traditional ads and “corporate” social-media posts has further encouraged marketers’ perennial urge to produce their own entertainment. Brands lately have been embracing episodic social content.
“Mint: “If you’re a leader, spend more time selling. Because when the CEO sells, the entire organization starts to listen better, align faster, and win more often. Don’t outsource your most important function to the backroom. Make it the boardroom’s beating heart.”
FT: “After years of eye-catching but unrealistic tech demos in the field of augmented reality, an interesting new product category is taking shape. It is still a long way, though, from the sort of all-encompassing, post-smartphone computing platform that Meta — which has ploughed close to $100bn into virtual and augmented reality headsets — has long dreamt of creating. Like Google Glass, the Meta Ray-Ban Display spectacles put a small, transparent display in front of the wearer’s right eye to show digital information such as text messages, turn-by-turn directions, or short videos. The most important point about Meta’s device — apart from it being something people might actually be happy to be seen wearing for many hours a day — is that the technology has advanced enough for this to feel like it has a chance of being a real, mass-market product.”
