Over the past year, I have written about Velvet Rope Marketing (VRM), an framework to focus on Best Customers, and Microns, a new email format with interesting applications.
VRM
- Velvet Rope Marketing
- Becoming Chief Profitability Officer
- The One Number to Predict Profits
- Rethinking Referral Marketing
- How Velvet Rope Marketing can transform Customer Loyalty
Microns
- Microns: Making B2C Emails Better
- Microns: Theory and Economics
- Microns and Brands: Made for Each Other
Other Interesting Ideas
- MyToday: Magic of Micro Emails [MyToday has since been renamed as Vartam Microns]
- Vartam Headlines: Your New News Page
- Prashnam: The Story and the Science