Over the past year, I have written about Velvet Rope Marketing (VRM), a framework to focus on Best Customers, and Atomic Rewards, micro-incentives to drive attention and engagement in push messages.
VRM
- Velvet Rope Marketing
- Becoming Chief Profitability Officer
- The One Number to Predict Profits
- Rethinking Referral Marketing
- How Velvet Rope Marketing can transform Customer Loyalty
- Best Customers and Velvet Rope Marketing
Atomic Rewards; and Ems, Microns, Mu, Micronbox, µniverse
- Microns: Making B2C Emails Better
- Microns: Theory and Economics
- Microns and Brands: Made for Each Other
- Micron-verse: The New World of Brand-Customer Communications
- Microns: Solving the Customer Reactivation Problem
- Microns and AMP: A Powerful Combo
- Microns and Loyalty: Gamifying and Rewarding Attention
- Micronbox: A New Inbox
- Imagining Mus: An Attention-Action Currency
- Micron-verse: Making It Happen
- Marketing: Disrupted and Simplified
- Attention Messaging: Bridging Adtech, CPaaS and Martech
- Stop Loss: The Power of Attention Messaging
- Imagining µniverse: The B2C Metaverse
Moreover
- India Consumer Tech Numbers
- MyToday: Magic of Micro Emails [MyToday has since been renamed as Vartam Microns]
- Vartam Headlines: Your New News Page
- Prashnam: The Story and the Science