MartechAI has an interview with me. From the intro:
Martech is at an inflection point, says Rajesh Jain, Founder & Managing Director of Netcore Cloud. The problem is not a shortage of tools, but a mindset that overpays for reacquiring customers brands already have. In this conversation with MarTechAi.com’s Brij Pahwa, Jain argues that the next wave will be agentic AI that delivers true one-to-one engagement through “brand twins,” a data and decisioning layer that represents each customer to the brand in real time. The payoff he wants marketers to chase: profitable growth, not vanity metrics.
Jain’s thesis is blunt. Most budgets still chase acquisition on ad platforms while neglecting retention, referrals and lifetime value. He calls for CMOs to become “chief AI and profits officers,” build zero and first-party data pipelines, and unify identity across touchpoints. He believes multi-agent systems will make the “impossible” possible, letting a team of one orchestrate thousands of hyper-relevant campaigns every day. He also sets a new profitability rule he abbreviates as OONA (edited): acquire a customer only once, never pay again to reacquire.
