Thinks 1717

ET on vibe coding: “Startups are revolutionizing marketing by empowering teams to build solutions independently, bypassing traditional development bottlenecks. With AI tools and no-code platforms, marketers can now rapidly launch campaigns, personalize content, and optimise performance. This shift enables smaller teams to achieve significant growth, fostering a more agile and customer-centric approach. And it’s not just about using ChatGPT to write ad copy or generate blog posts. It’s about something deeper: the way marketing is built is evolving…The future of startup marketing isn’t an agency or a growth team, it’s a couple of vibe coders with good taste, fast hands, and the right AI workflows.”

FT: “The difference between busy-ness and productivity is often blurred by competing demands…The missing ingredient is giving ourselves permission to take a break, rather than downloading yet another podcast about doing less.”

Morgan Housel: “BlackRock CEO Larry Fink once told a story about having dinner with the manager of one of the world’s largest sovereign wealth funds. The fund’s objectives, the manager said, were generational. “So how do you measure performance?” Fink asked. “Quarterly,” said the manager. The gap between ideals and reality.”

WSJ: “As more digital goods become available free, measuring benefits as well as costs will become increasingly important. The absence of evidence in GDP isn’t evidence of absence in real life. AI’s value proposition already sits in millions of browser tabs and smartphone keyboards. Our statistical mirrors haven’t caught the reflection. The productivity revolution is brewing beneath the surface, but the welfare revolution is already on tap.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.