Bhushan wrote about my book. Some excerpts:
…The book emphasizes that the first step to building any successful business is identifying a problem in the market and introducing a solution. In our interview, Rajesh elaborates on how, during the time he built Indiaworld, he recognized the internet as a pathway to connect the globe. Recognizing that Indians abroad may not be able to connect to the news and content from India, he thought about a model that would help NRIs find the information they needed. Furthermore, the book emphasizes using optimism and creativity to navigate challenges and setbacks, trying out different ideas in the uncertain and dynamic world of business.
…Although the book highlights that a privately funded proficorn, which uses its profits for growth, overcomes the challenges of other models, managing to bring enough personal capital and obtain sustained profitability might be easier said than done. While the flow of the book can be a bit slow, intertwined, and repetitive at times, the optimistic tone, along with the stories and revelations about the venture and others, helps keep the reader hooked.
…Overall, the book provides its readers and budding entrepreneurs an informative journey for those who wish to gather highly valuable information, insights, and perspectives, regardless of whether they succeed in building a highly valuable enterprise.
