Martech 2.0 and Web3: Solving Advertising’s 50% Problem (Part 8)

References

Each of the ideas mentioned has been independently covered in my earlier writings and a few talks. (What was missing was a framework to unite them together to solve the larger problem of spiralling adtech spends – which is what this series does.) The ones in bold are good starting points.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.