Thinks 360

Picking a wedge for your product: “A wedge is simply a strategy to win a large market by initially capturing (1) a tiny part of a larger market or (2) a large part of a small adjacent market. In business, as in rock cutting, a wedge is made up of two parts: (1) the right tool and (2) the right place to strike. In other words, the right initial product and the right initial market. Tesla’s wedge (into the larger transportation market) was a luxury car targeted at affluent early adopters. Robinhood’s wedge (into the consumer finance market) was a commission-free trading platform targeted at millennials. PayPal’s wedge (into the payments market) was an online payment platform for eBay sellers.”

Rajdeep Sardesai on corruption in India: “Elections, after all, lie at the heart of the democratic setup and money oils the election machine. Routine elections every year, from gram panchayat upwards, demand a constant flow of cash. If the major parties rely on funding from the big corporates, those down the line need their own poll financing from local “syndicates”. In effect, there is a “decentralisation” of corruption that co-exists with a centralisation of power: The nature of the corruption may vary, but the “deal-making” is in-built into a well-entrenched system of localised political-bureaucratic networks.”

Watched: 83 (movie about India’s victory in the 1983 Cricket World Cup).

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Rajesh Jain

An Entrepreneur based in Mumbai, India.