I did a presentation and Q&A for the first episode of Season 2 of FTLOE (For the Love of Emails) Thursdays on Email 2.0. I covered 5 topics: Atomic Rewards, AMP, Ems, Hooked Score and Progency.
I have written previously on many of the themes discussed in the video:
- Microns: Making B2C Emails Better [Ems]
- Microns: Theory and Economics [Ems]
- Microns and Brands: Made for Each Other [Ems]
- Micron-verse: The New World of Brand-Customer Communications
- Microns and AMP: A Powerful Combo
- Microns and Loyalty: Gamifying and Rewarding Attention
- Atomic Rewards: The Solution to Attention Recession
- Progency for Martech: The Missing Link
- Email2: Energising Engagement
