Thinks 827

WSJ writes on how Loego beat Barbie and Monopoly: “The widening gap between Lego and its rivals has been driven by success in tapping new markets such as China, engaging new generations of fans with the help of movie and videogame tie-ups and piggybacking on the appeal of other popular brands, notably Star Wars, with themed sets. The company has also benefited from rolling out more of its own stores and having its own dedicated factories, close to end markets, which have allowed it to largely avoid supply-chain snags.”

Raghu Raman: “While visionary leaders foresee the future, legendary leaders have the ability to simplify and institutionalize their vision. This is the story of one such iconic corporate leader I had the privilege to work with. During a complex review meeting, he simplified four critical chasms that all organizations must leap across, regardless of their size or industry….The first of these journeys is from confusion to clarity…The second chasm is from competence to capability…The third chasm is from concern to confidence…The last and perhaps most important chasm to be crossed is from criticism to celebration.”

Atanu Dey offers some quotes from David Hume: “Nothing is more surprising than the easiness with which the many are governed by the few…It is seldom, that liberty of any kind is lost all at once. Slavery has so frightful an aspect to men accustomed to freedom, that it must steal upon them by degrees, and must disguise itself in a thousand shapes, in order to be received…Nothing indeed can be a stronger presumption of falsehood than the approbation of the multitude…No amount of observations of white swans can allow the inference that all swans are white, but the observation of a single black swan is sufficient to refute that conclusion…The great end of all human industry is the attainment of happiness.”

Benedict Evans: “Retail, search and Amazon’s $40bn ‘advertising’ business Amazon sold close to $40bn of advertising last year – bigger than Prime, bigger than the entire global newspaper industry and probably more profitable than AWS…The broader story of Amazon Ads, of course, is the ‘retail media’ gold rush: the realisation that a high-traffic website or app could be ad inventory even if you’re not a media company, that you have very relevant ‘consented’ first party data (at the very least intent if not broader profiles) and probably purchase attribution too, that all of this now has more relative value given the push against cookies and third party data everywhere else – and that advertising margins are a lot higher than retail margins. Hence, Walmart had $2.7b of ad revenue last year (New York Times ad revenue was $523m) and Uber is at $500m run rate. GroupM thinks the whole segment was 10% of US ad revenue last year.”

A Long US Visit (Part 5)

Observations – 2

This was an almost all-digital payments trip. I probably spent less than a hundred dollars in cash throughout the entire trip. Between my three Indian credit cards and a Thomas Cook prepaid travel card, I didn’t need cash.

While weekdays were busy with meetings, the weekends would get a bit lonely. The cold weather ensured walking around NY was not something I could do a lot of, though I did make the most of the few days the sun was out, and the temperatures were relatively higher. Strand and Barnes & Noble around Union Square are two places I love. Following a recommendation from a friend, I also went to the Museum of New York – and got an amazing history of the city’s 400 years.

The one mishap I had was when I tripped on the pavement in New York after exiting from the subway at Spring Street. I did not see the indentation in the pavement, lost my balance (“sudden change of my centre of gravity, as a friend described it), and fell. Luckily, I escaped with bruises on my knees. As I was telling Bhavana and Abhishek, it was a near-miss – I could have broken bones and that would have been a disaster.

I had a very wide array of meetings: from old friends to customers to potential investors. Most went well, but a couple taught me the value of time and story-telling. In one of the meetings, my long-winded stories about Netcore’s past and my background were cut short (“tell me why exactly you are here and what you want from me”). Another was cut short because the other person did not see any value, much to my chagrin. I now come to the point very quickly and have learnt to make every minute useful for the attendees.

From a business standpoint, the absolute amazement that I saw time and again when I showed the demos of search and payments inside emails was most heartening. The challenge now is to convert this “wow” to a “win”. It means switching brands away from their existing ESP and martech stack to Netcore. I am hopeful because what we have is a real game changing innovation which can do wonders for conversions.

The best memories of the trip are the times I spent with my colleagues at Netcore and Unbxd. They are the ones who have had faith to join a startup in the US, because that is what we are. Seeing their enthusiasm and passion gives me hope for the future of Netcore US.

As I write this a day after my return to Mumbai, the month gone by is a blur. So many conversations, so many ideas. I have 800 pages of notes from the trip – with plenty of ideas for future blog posts! Most importantly, I have a plan to grow Netcore in the US. It is a 0 to 1 play – something I really like. That for me is my next challenge, the new mountain to climb.

Thinks 826

Conversations with Tyler: “Yasheng Huang has written two of Tyler’s favorite books on China: Capitalism with Chinese Characteristics, which contrasts an entrepreneurial rural China and a state-controlled urban China, and The Rise and Fall of the EAST, which argues that Keju — China’s civil service exam system — played a key role in the growth and expanding power of the Chinese state. Yasheng joined Tyler to discuss China’s lackluster technological innovation, why declining foreign investment is more of a concern than a declining population, why Chinese literacy stagnated in the 19th century, how he believes the imperial exam system deprived China of a thriving civil society, why Chinese succession has been so stable, why the Six Dynasties is his favorite period in Chinese history, why there were so few female emperors, why Chinese and Chinese Americans have done less well becoming top CEOs of American companies compared to Indians and Indian Americans, where he’d send someone on a two week trip to China, what he learned from János Kornai, and more.”

Economist: “[TikTok] has changed social media for good—and in a way that will make life harder for incumbent social apps. In less than six years TikTok has weaned the world off old-fashioned social-networking and got it hooked on algorithmically selected short videos. Users love it. The trouble for the platforms is that the new model makes less money than the old one, and may always do so.”

FT: “[Cal] Newport is not the first person to make a name for himself in the time-management space. As he likes to point out, the economic concepts of productivity and value-added labour date back to Adam Smith. While much of the focus in the late 20th century was on trying to get as much done in as short amount of time as possible, most of the more recent popular books on the subject have essentially argued the opposite: that the way to get more done is to do less, exemplified by bestsellers such as Jenny Odell’s How to Do Nothing: Resisting the Attention Economy and Oliver Burkeman’s Four Thousand Weeks: Time Management for Mortals. Newport’s books are part of this oeuvre, tapping into a sense of exhaustion that has surged in the wake of social media and smartphones and the evaporation of work-life boundaries. Being in a massive open-plan room with all of your co-workers makes it hard to focus. But so does being alone, tending to constant Slack notifications and email. It’s for precisely this crisis that Newport offers answers.”

WSJ: “Some people are more sensitive than others. Psychologists, neuroscientists, educators and others refer to them as highly sensitive persons, or HSPs. If you’re not one yourself, I bet you know someone who is. HSPs process information more deeply than other people. They’re very responsive to emotions, both their own and those of others. And they’re often more attuned to sensations, such as taste, touch, sound or smell.  Scientists have been examining HSPs for decades. Researchers believe that sensitivity occurs on a spectrum: About 20% to 30% of people are HSPs, including both men and women. A similar amount have low sensitivity, while the majority are in the middle.  High sensitivity—another term is environmental sensitivity—is an innate, stable trait, requiring some HSPs to employ next-level coping skills. They use strategies such as setting boundaries, scheduling downtime and planning positive experiences. These tactics often enable them to thrive in their personal lives and careers. They are also a great blueprint for everyone.”

A Long US Visit (Part 4)

Observations – 1

What follows is a collation of experiences from my trip.

For the first time, I took a flight to the US that left India during the day. Air India’s Mumbai-San Francisco nonstop departed Mumbai at 2:30 pm in the afternoon and arrived in SF at 5 pm. (This was also the first time I flew nonstop to SF; Jet Airways used to have a SF flight but that had a stopover in Shanghai).

Air India’s planes on the BOM-SFO sector have excellent interiors in business class. A friend said these are the planes leased from Delta and thankfully, the interiors have not been changed. Each seat becomes a mini suite with its own door. And thankfully, there is no middle seat in business classes. Of course, the prices are more than double pre-pandemic but that doesn’t seem to have impacted demand.

Indian restaurants have also upped their prices 60-70% from pre-pandemic levels, again with no visible impact on demand. In fact, delivery platforms have probably widened their market opportunity. In New York, I stuck to the four Indian vegetarian restaurants which have a wide selection of Jain options: Kailash Parbat, Pongal, Ahimsa and Saravana Bhavan. (I missed Vatan this time.)

All the 12 flights I took during the trip were pretty much on time. The longest delay of an hour was on my return flight from SFO to BOM because of runway closure in Mumbai at the scheduled landing time. At over 17 hours, it was also the longest flight I had ever taken.

My new favourite hotel in New York is Residence Inn Marriott at Times Square. The rooms have a kitchenette which is very helpful. The breakfast spread is outstanding, the location is perfect, and the views from some of the rooms (Empire State Building!) are superb. In the Bay Area, I stay at Corporate Inn Sunnyvale – very reasonably priced and great location on El Camino Real; I have been their customer for more than 15 years now. With Chaat Bhavan within walking distance, I can also get hot Indian food when I want!

The two startups which have been much maligned in TV series were also the most impactful: Uber and WeWork. Uber’s magic of cab-on-call brings in so much travel efficiency for people like me who do not drive. In California, it helps me do 5-6 meetings in a day. WeWork’s fractionalisation of office space is ideal for startups who can pay by the month. I spent much time at the WeWork on 37th and 7th where Netcore’s two-seater office is located.

Commercial real estate in the US is in for challenging times. Besides rising interest rates, the work-from-home reality means that there is a lot of empty space. I cannot see employees in tech going back to the office five days a week. But that also has implications for productivity. So, it is a fine balance. But seeing huge empty offices struck me as a bit eerie and scary – almost “ghost offices”!

Thinks 825

Nieman Journalism Lab: “Per capita newspaper circulation has been declining in the United States since World War II, so it’s hardly shocking that it’s still dropping. If you’re The New York Times, you’ve been able to more than make up for the loss in print subscribers with digital ones. But for most local newspapers, digital gains are nowhere big enough to stop the print bleeding…When the local paper stops reporting, there’s often no one else to take its place. Everyone gets a little less informed about the world around them.”

Dan Shipper writes about AI as a copilot for the mind: “Every time you touch the keyboard, the AI downloads and sorts through everything you’ve ever read and uses the sum total of that knowledge to help you complete your sentences. It’ll work in every app that you use, and it will be on your computer and on your phone. And it’ll be incredibly easy to save anything that you want to remember for later. Just take a screenshot, or paste a URL, or upload a file, or send a text, and whatever you’re looking at will be saved and available for your copilot to bring back to you at the right time. A copilot for the mind might be able to find the perfect quote from a book you highlighted 10 years ago to help you make the point you’re trying to make. Or it might suggest relevant counterarguments to help you sharpen your prose—or maybe even change your mind on a topic you’re thinking about.”

WSJ: “The Chinese family is about to undergo a radical and historically unprecedented transition. Extended kinship networks will atrophy nationwide, and the widespread experience of close blood relatives will disappear altogether for many. This is a delayed but inescapable consequence of China’s birth trends from the era of the notorious one-child policy (1980-2015). The withering of the Chinese family will make for new and unfamiliar problems, both for China’s people and its state. Policy makers in China and abroad have scarcely begun to think about the ramifications.”

Himanshu: “Labour data points to significant distress in the Indian economy…A strong piece of evidence of distress is a statistically observed workforce shift back to agriculture, thereby reversing the gains of a structural transformation in the economy between 2004-05 and 2017-18. The absolute number of workers in agriculture declined by 33 million between 2004-05 and 2011-12. Almost a matching decline was observed between 2011-12 and 2017-18. However, the slowdown and pandemic reversed this process. The agricultural sector witnessed a return of 36 million workers between 2017-18 and 2021-22. So pronounced was it that the absolute count of workers in agriculture stood higher in 2021-22 than in 2011-12, a decade ago. Besides a reversal of the structural transformation, the numbers also imply a declining per worker income in agriculture, thereby worsening the rural distress…For the Indian economy to revive, employment in non-agricultural sectors needs to increase along with a rise in income from such employment. This is also necessary for us to make the country’s economic growth more employment-intensive, which would be the best antidote to poverty and distress in the economy.”

Michael Munger: “Destinationism insists that any new policy must be the ideal, or oppose it; directionalism is willing to support any move toward the ideal, if the ideal is not on the table as an alternative.”

A Long US Visit (Part 3)

SaaSOpen

I had the wonderful opportunity to talk about my entrepreneurial journey at SaaSOpen, the event organized by Nathan Latka in New York. Here is the video.

Some of the slides from my talk:

It was a fantastic event for SaaS founders. Getting to hear the behind-the-scenes stories of what it takes to build a company with financials is what makes it unique. For me, the best sessions were Nathan’s 1:1 conversations – I have not seen a better questioner than him!

While valuations in SaaS have normalised, gritty founders are working to build sustainable businesses. Operational efficiency and profitability are now central to building businesses. My talk about building IndiaWorld and Netcore as “proficorns” (private, profitable, bootstrapped, and highly valuable) resonated well – I got a lot of good feedback after my presentation. For me, the journey has just begun. There are many more mountains to climb, as I said at the end of my talk.

Thinks 824

Bob Ewing: How to Use AI to Improve Your Public Speaking. “Don’t worry about structure or eloquence. Just verbally process your ideas out loud. If possible, do this while walking outside as it can help stimulate ideas. You can then combine your spoken transcripts with any of your previous notes you have on the topic. By allowing you to focus entirely on your thoughts without worrying about eloquence or the mechanics of transcription, AI makes it that much easier to do the ‘looking in’ that is at the heart of genuine creativity.”

Contrary Research does a deep dive into Substack: “Substack is a subscription-based newsletter publishing platform for independent writers. Substack makes it simple for a writer to start an email newsletter and for readers to find and follow writers whose writing they love to read and support. Substack started as a tool but is trying to become a reading destination. It has a mobile app for a native reading experience and a growing network of writers and readers with social features like recommendations and comments…Substack is entirely free for newsletters that don’t choose to charge readers. For newsletters that do opt to require a paid subscription from their audience, Substack charges a 10% commission + 3% Stripe transaction fee. There are no paid tiers, and the commission is fixed, regardless of the size of a newsletter.” More from The Generalist: “The $650 million startup isn’t a newsletter platform – it’s a multi-media network and cultural powerhouse.”

FT: “A desire to bring people back to the office is driven partly by worries that workers will not be as productive at home — sparking an increase in remote surveillance and encouraging micromanagement at a distance. Meanwhile, workers, reluctant to give up their autonomy, insist that not having to deal with a commute, or the distractions of office life, allows them to be more productive. This is backed by a global study from Slack’s Future Forum, a consortium on new ways of working: it found that employees with full schedule flexibility increased their productivity, achieving “39 per cent higher productivity scores than those with no ability to adjust their working hours and 64 per cent greater ability to focus”.”

Thomas Sowell: “What then is the intellectual advantage of civilization over primitive savagery? it is not necessarily that each civilized man has more knowledge but that he requires far less.” [via CafeHayek]

A Long US Visit (Part 2)

Trade Shows

The US does trade shows with a precision, efficiency, and scale that I have not seen anywhere else. Shoptalk had 10,000 attendees. In a unique innovation, they had set up almost 2,000 tables covering five football fields to host 50,000 1:1 double opt-in 15-minute meetings. Every session began and ended on time, with multiple tracks. It was amazing to see how the booths got set up literally out of thin air; on Sunday afternoon, the exhibit area resembled an empty shell, and by Monday morning, it was all ready to host attendees with everything perfectly in place. eTail was also similar, though at a smaller scale.

The conference and trade show format works very well. Buyers and sellers meet – some pre-planned, others accidentally. The conference tracks are very good for knowledge-sharing and learning, while the booths are where business opportunities get opened. The pandemic had interrupted this two-way engagement and that also hurt us because for a new company seeking to build a brand, trade shows are an important part of the mix. While Netcore and Unbxd had a booth last May at IRCE in Chicago, I had not spent much time at the booth then – choosing to be in conference sessions to learn the new marketing vocabulary. This time, I balanced conference and booth time better, and thus had a lot more conversations with potential partners and buyers.

Here are a couple pictures of the backdrop and the hanging sign we had at our Shoptalk booth:

The focus for us was on two innovations: AMP in Email (what we termed as All-in-Email) and AI-enriched catalog (which is the key to getting product discovery and personalisation right).

For both Netcore and Unbxd, both shows were good – an opportunity to connect with the right audience, and open up a strong pipeline for future conversations and conversions.

For me, the sessions gave a good overview on some of the top-of-mind themes: the state of US consumer spending (luxury doing well, some downscaling in other categories, but overall consumption still going strong), omnichannel to unified experience shift, the opportunities with Generative AI (especially as copilot and autopilot, as a speaker put it), the innovations in physical retail (unattended checkout, drones for in-store inventory checking), the rise of retail media networks, and the possibilities with video and livestreaming. Profitable growth was a consistent theme across the CEO keynotes.

For me, being at such events and the complete immersion drives new thinking. The mixing of what others say combined with my mental models helps refine ideas for the future. During the IndiaWorld years and early years of Netcore, learning came from the conferences and walking the exhibit floors. This time, it was the booth conversations which created the lasting impressions.

Thinks 823

Gareth Edwards: “The easiest way to understand how trust thermoclines work is to look at how they fail. Content services, both print and digital, are particularly prone to these failures. So are social media networks or businesses that focus on delivering quality-of-life monthly services—from TV streaming to beers of the month. Broadly, any business in which the consumer forming an emotional relationship with the product contributes to adoption is at risk of such failures. In most cases, that failure follows a pattern: the company or service will be growing, whether in users or revenue, and perhaps rolling out new products that are bundled within an expanded subscription, or showing good adoption on their own. In many cases, there will not even seem to be a new rival in the market, with existing ones failing to threaten them through market share. Then suddenly, over a short period of time, sales and user numbers collapse. Consumers move to seemingly inferior products or simply disengage completely from the business.”

Economist: “Hype need not end in disappointment. Some technologies are less speculative than others; the metaverse is still largely notional, for example, whereas AI is an established field. Even when bubbles burst, they can leave world-changing companies behind. The hype cycle, popularised by Gartner, a consultancy, is real. In essence, it describes a period of uncontrolled enthusiasm for a new idea followed by a backlash. That makes hype bittersweet for entrepreneurs. Excitement can help unlock funding and attract users. Some think of hype as a public good, vital in enabling new technologies to get going. But it can also lead to problems. The question is how to manage hype for the best.”

Pratap Bhanu Mehta: “Indian democracy since Independence never really had a commitment to decentralisation. Despite performative obeisance to the idea by the state, decentralisation has always been hostage to a number of contradictory impulses. Initially, there was the presumption that centralised power would be required to break the power of local elites, never mind the fact that there is little evidence that the outcomes of decentralisation would have been worse than what we eventually got. The existing tiers of government, both central and state, wanted to hoard most of the resources. India has the lowest spending on local government as a proportion of resources…The non-seriousness about the 73rd and 74th amendments is a lack of seriousness about democracy itself.”

Shane Parrish: “Doing your best isn’t about the result. It’s about the preparation. It’s about the position you find yourself in before you do whatever you are doing. When you put yourself in the proper position, the result takes care of itself. The average person who puts themselves in a great position beats the genius who finds themselves in a poor position.”

Byrne Hobart: “There’s the question of which units have economics worth tracking. An e-commerce platform cares about retention and growth, both from customers and from merchants. Both produce recurring revenue, and both can scale—merchants much more so than customers, of course, but with a higher failure rate. On the other hand, purely optimizing for unit growth has its own risks: a platform dominated by just one customer will find itself squeezed out once it’s more dependent on that counterparty than the counterparty is on it.”

A Long US Visit (Part 1)

Five Weeks

I spent almost five weeks in the US from late February to the end of March. This was my second longest visit in the past 30 years – since I spent two months in late 1994. There were two trade shows which bookended the visit and where Netcore-Unbxd had booths – eTail West in Palm Springs and Shoptalk in Las Vegas, with much of the intervening time spent in the Bay Area and New York. For me, the trip was about working through a strategy for Netcore’s US business – because most of our next $100 million is going to come from that market.

This stay had many similarities with the 1994 visit. That was a trip when I was searching for what to do next after a series of failed ventures. It was during those two months that I worked on the business plan for IndiaWorld. During this trip, I brainstormed with my colleagues on how to build our US business. While Netcore has a strong presence in India, South-East Asia, Middle East and Africa, growth in the US has been slow. Our acquisition of Unbxd a year ago was the first step in laying the foundation for strengthening the US presence. The US is the largest single market globally, and the next horizon for Netcore. (As an example: the ESP – email service providers – market in the US is 100 times larger than India.) For us to build an enduring great company, we need to win in the US.

I had planned the visit initially as a short one: a week-long stay to attend Shoptalk in Las Vegas. I then got an opportunity to speak at SaaSOpen in New York which meant I had to leave a week earlier. And then I decided that I should also attend eTail West to give myself an additional opportunity to interact with prospects. Thus, one week became two, and then finally five! The length of the trip meant that I had a lot of time to fill up, which in turn helped me schedule many meetings to learn more about the US market.

I made the decision to extend my trip to a longer duration very quickly. I decided that if I thought too much about it, I would find many reasons to stick to a shorter trip. But the entrepreneur in me is always ready for a sense of adventure. The trip turned out to be exactly that. Starting and ending in San Francisco, I took 10 domestic flights in just over a month. There were 32 consecutive nights in hotels; one good outcome is I am now a Marriott Gold Elite customer! And through the weeks, bit-by-bit, a better plan has emerged for the US. The coming year will determine how successful we are.