Mint: “As marketers move beyond impressions, attention emerges as the new metric for effectiveness. Agencies and brands are adapting to a world where visibility is no longer guaranteed—and neither is impact.”
SN Subrahmanyan, chairman & MD, Larsen & Toubro: “Our philosophy is simple: grow to sell or sell to grow. ‘Grow to sell’ means scaling businesses until they’re attractive for monetisation. ‘Sell to grow’ applies when businesses underperform—we exit and reallocate capital. I’ve applied this approach extensively. And when a business isn’t saleable, we wind it down.”
WSJ: “A classic version of the loss leader is high-low pricing: Price a product at a loss and stick it in the back of the store if possible. Costco does this with its other famous loss leader, the $4.99 rotisserie chicken. “Chances are you’re going to pick up other items in the store while you’re going to buy that loss leader, and usually those other items are priced at a higher margin,” said Barbara Kahn, a Wharton School marketing professor…Conventional thinking behind loss leaders centered on high-low pricing. But a 2014 paper from economists Younghwan In and Julian Wright added another wrinkle on how a loss leader might work. Their idea: A company advertises a low-price product to signal that upgraded items in the same category are also a good buy.”
Bloomberg on AI in America’s schools.
Arnold Kling: “My outlook for the future of writing is that it will look more like editing. The AI will do most of the work. A good editor can suggest topics. He can provide general guidance. He can recommend style. When the author submits a draft, the editor can propose revisions. My guess is that in another year or two only a very few students will be able to develop enough skills to write better than an AI. But maybe every student can learn to work with an AI as an editor.”
