Pitches – 3
DeepSeek
Pitch Conversation: Andy (Progency) and Maya (B2C CMO)
Andy: Maya, thanks for taking the time. I know your team is juggling a dozen priorities, so I’ll cut to the chase. Progency exists to solve one problem: the $5 million AdWaste crisis draining your marketing budget. We’ve helped brands like yours turn marketing from a cost center into a profit engine by focusing on retention, not just acquisition. Can I share how?
Maya: Retention’s important, Andy, but we already invest in loyalty programs and email marketing. How is this different?
Andy: Fair question. Traditional loyalty programs and email campaigns still leak value because they treat customers as segments, not individuals. Let me ask: Are you paying Google and Meta to retarget customers who already know your brand?
Maya: Of course—it’s unavoidable. If customers go dormant, we have to reacquire them.
Andy: That’s the $5 million problem. Brands waste 70% of budgets reaching people they already own. Progency stops that cycle. Our NeoN solution replaces platform retargeting with authenticated email networks. Instead of paying Meta’s auction tax, you reach dormant customers through non-competing brands’ engaged audiences. We’ve cut reacquisition costs by 30-50% for clients.
Maya: Interesting, but we’ve built a martech stack over years. Adding another tool sounds messy.
Andy: Progency isn’t another tool—it’s a performance partner. We plug into your stack with our PEAK framework: Platform tech, Experts, AI agents, and Kaizen optimization. For example, NeoMails transforms your emails into interactive hotlines. AMP-powered experiences drive 4-10X higher engagement by embedding rewards, micro-experiences, and zero-party data collection in the inbox. No more “click-through penalty.”
Maya: AI’s a buzzword. How does this actually work without requiring my team to become data scientists?
Andy: Totally valid. Our Department of One model uses AI agents to handle personalization, segmentation, and journey orchestration. Your team stays in control of strategy, while our AI executes N=1 campaigns at scale. For your “Rest” customers—those slipping into disengagement—Neo360 predicts their next best action and delivers hyper-personalized experiences across all channels. No hiring spree required.
Maya: Sounds idealistic. How do you prove ROI?
Andy: We’re 100% performance-aligned. Our fees are tied to revenue uplift from increased CLTV, not hours or CPMs. For example, a beauty brand using Neo360 saw a 22% lift in repeat purchase rates within 90 days by personalizing cross-channel journeys. Another client reduced reacquisition spend by 45% with NeoN. We commit to beating your current benchmarks—or you walk away.
Maya: What about new customer acquisition? We can’t ignore growth.
Andy: Absolutely. Our BRTN framework includes “Next” customers. NeoN uses authenticated identity targeting for new prospects, cutting acquisition costs by 30% versus cookie-based ads. But the bigger win? Turning your “Best” customers into advocates. With Velvet Rope Marketing, we help you monetize their loyalty through referral programs and even revenue-sharing via NeoN’s publisher network.
Maya: I’m intrigued, but my CFO will ask about upfront costs.
Andy: Zero upfront investment. We scale with you—our revenue-sharing model means we only win if you do. Imagine redirecting even 20% of your AdWaste budget into owned-channel retention. That’s $1 million back on a $5 million ad spend, plus the upside of deeper customer relationships.
Maya: Let’s pilot this. Where do we start?
Andy: We’ll run a 90-day sprint on your “Rest” segment—activate NeoMails and Neo360. You’ll see engagement spikes and CLTV lifts within 30 days. If we don’t beat your current metrics, you owe nothing. Deal?
Maya: Deal. Let’s save that $5 million.
Closing Note: Progency isn’t about chasing shiny objects—it’s about rewiring marketing economics. Ready to turn your dormant customers into profit? Let’s talk.
(Pitch ends with a clear next step: scheduling the 90-day pilot and aligning on KPIs.)
