My article published on Forbes. An excerpt:
Welcome to the coming world of AI twins. In contrast to their industrial counterparts, generally called digital twins, which are software replicas of machines, AI twins mirror humans. Think of an AI twin as an advanced digital replica of an individual or entity that leverages AI to simulate human behavior, decision making and interactions. Unlike digital twins, which are typically used to represent physical objects or systems to monitor and optimize their performance, AI twins replicate the nuances of human traits and preferences. When integrated with a conversational interface, AI twins can provide us with personalized marketing insights and support.
…Say a chief marketing officer is planning a new product launch. Instead of relying on gut instinct or historical data alone, she consults an AI twin for segmentation—an AI model representing her brand’s most loyal customers. Through a natural conversation, she asks the twin to rank three potential messaging strategies. The twin not only provides rankings but also offers insights into why certain messages resonate more strongly, drawing from vast amounts of behavioral data. Together, the CMO and the AI twin refine the campaign’s timing and content to ensure higher engagement and conversion rates.
