Review – 2
Braze: “Customer retention is when businesses are able to keep—or retain—the customers they’ve acquired actively engaging with their brand…Brands utilize customer retention marketing campaigns to get lapsing or inactive customers to re-engage. These campaigns can be deployed across channels to encourage repeat website visits, app sessions, and purchases as well as subscription and membership renewals. When email, SMS, and push notification subscribers no longer open or click on campaigns as frequently as they once did or stop engaging altogether, these are signals of churn, and prime opportunities for brands to intervene with well-timed customer retention marketing campaigns that drive opens, clicks, and conversions. Customer retention marketing is important because it fosters sustainable growth for businesses and helps keep marketing costs in check. That’s because it’s more costly to acquire new customers than to get existing customers to make repeat purchases—6-7X more expensive. In addition to yielding cost savings, well-designed customer retention marketing efforts help brands boost critical KPIs, such as conversions, purchases, profits, customer lifetimes, and customer lifetime value.”
Twilio Sendgrid: “Retention marketing is the strategies and tactics you use to nurture and maintain your relationships with customers. Ecommerce isn’t the only industry doing it, either—everyone from big-time enterprises to mom-and-pop shops does it to keep customers coming back for more. For example, when Uber sends you a push notification with a $5 coupon, it’s hitting you with a retention marketing strategy. And when your local pizza joint invites you back with a text message for a buy-one-get-one pie, it’s using retention marketing. Retention marketing tactics could include other activities, such as: warm welcome emails with additional resources or tips that help your recipients with the onboarding workflow, exclusive VIP offers for loyal and consistent users or customers, loyalty programs that reward customers for spending more, Regular newsletters that include a combination of educational content and promotional pieces, reengagement emails with links to your preference center to allow recipients to customize their email frequency.”
BigCommerce: “Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind-blowing, is that a 40% share of overall revenue is generated by only 8% of customers. Your most loyal customers. If this is the case, why are so many brands still focused on customer acquisition? Think about it. Brands spend thousands of dollars each month on Google Adwords, Facebook, Instagram, you name it. In fact, according to Profit Well, the overall customer acquisition cost has risen almost 50% over the last five years. At the end of the day, those dollars really add up, eating away at profit margins. The most successful brands are making customer retention a priority – because they know that the customers they already have are the ones that make them a sustainable, thriving business.”
White Fox Head: “In the dynamic world of B2C, brands are constantly seeking innovative ways to retain customers and ensure steady revenue streams. Enter the subscription model — a strategy that promises recurring revenue, customer loyalty, and a wealth of data. From monthly beauty boxes to streaming services, subscriptions are reshaping the B2C landscape. The subscription model offers a win-win for both brands and consumers. Brands enjoy predictable revenue, while consumers benefit from convenience, cost savings, and continuous value.”
