Thinks 1207

Fortune: “Marketers say AI will also help the industry become even more creative. Mastercard CMO Raja Rajamannar says marketers lost a lot of their creativity beginning in the mid-1990s, when marketing pivoted from being a creative function that was centered on psychology, design, and aesthetics, and instead became very driven on technology and data analytics. “This is the opportunity I see with the advent of [generative] AI, in particular, that marketers have a fantastic opportunity to reclaim their time, because everyone else has access to the same set of technologies, the competing field becomes very level,” says Rajamannar. With a more level playing field, creativity will become the ultimate differentiator. “This is the golden era we are about to enter for marketing,” says Rajamannar. “And if they leverage these tools appropriately, to bring the creativity forward, it’s going to be magical.””

TechCrunch: “As generative AI advances the ability to generate content and query the content store, we are starting to see content management and knowledge management (business memory) merging together. What’s more, the ability to generate code could allow companies to create custom workflows on the fly based on the requirements and types of content. Cheryl McKinnon, a Forrester analyst who has been covering content for management for two decades, says she sees the content management industry as whole moving in the same direction as Box, and she believes it is a natural progression. “I see this is just moving up the maturity curve, and this shift towards workflow and AI is absolutely where the market has been moving,” McKinnon said. “This is kind of a turning point where now it’s not just about storing files and folders, but can we put that stuff to work? Can we think about content, not just from the storage point of view, but across the context of a whole business activity?””

Mint: “Unlike in developed markets, more than 95% of grocery spend in India takes place at local kirana stores. While these are easily accessible, their limited, dated selection and poor purchase experience could be a pain point for India’s new-age consumers, particularly Gen Zs and millennials in big cities. In contrast, retail spend in developed markets typically takes place either through large retail chains (Walmart, Costco, Kroger etc.) or modern convenience stores (7-eleven, Circle K etc.), which have a wide selection of products and a good purchase experience. As a result, quick commerce, with app-based ordering, a wide selection of products, and rapid doorstep delivery, has a stronger value proposition in India. Additionally, the dark-store fulfilment model is more viable in high-density cities such as Mumbai, Delhi and Bangalore than their Western counterparts.”

NYTimes: “Young children tend to coach themselves out loud, a practice known as private speech…Toddlers aren’t shy about self-talk, Dr. Merali said, and you shouldn’t be, either. Research suggests that for adults, positive self-talk can help with problem-solving, learning, confidence and managing your emotions…Two-year-olds are active for almost five hours a day, according to a review of 24 studies. They move joyfully and instinctively, Dr. Merali said. Adults can look for ways to move more, even if it’s just for a minute. Take a quick walk around the block, or schedule a meeting on foot rather than sitting down. If you’re home alone, do what Kelly McGonigal, a health psychologist at Stanford University, has called “full-body karaoke,” singing and moving to your favorite song. Brief bursts of activity have been shown to increase longevity if they add up to 10 minutes per day. Standing up for three minutes every half-hour can help control your blood sugar, too.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.