Netcore – 1
Netcore has a unique opportunity to enable B2C/D2C businesses in their profipoly journey. In doing so, can Netcore become a profipoly?
In my essay 4M and Netcore 2.0: A Framework for Exponential Growth, I had identified Netcore’s strengths:
- World-class ESP (email service provider) platform
- Support for all push channels (email, SMS, push notifications, WhatsApp, RCS)
- Full-stack customer engagement platform
- Unbxd’s strengths in onsite search and recommendations, and AI-based catalog enrichment
- Our India base delivers both a large, cost-effective talent pool and first customers
- A global presence via Netcore International
- Our profitability which has helped us survive and thrive through the years
I had also listed out Netcore’s innovations which can give it continuing power in the martech marketplace:
- AMP in Email, to enable mini-websites and apps inside email (as part of Inbox Commerce)
- Atomic Rewards, to provide micro-incentives for actions delinked from transactions
- Velvet Rope Marketing, which correctly identifies the Best customers based on CLV (customer lifetime value)
- Generative AI, to underpin all that we do
- A synergistic and complementary “Netcore Constellation” via our investments
I had ended my essay thus: “For far too long, companies have focused on the small pool of martech spending even as the bigger ocean of adtech spending (with 50% AdWaste) has gone unnoticed and untapped. This is the opportunity for Netcore 2.0 along with its partners.”
Netcore 2.0 needs to lead the martech industry in its profipoly transition. The commoditised martech stack…
…needs to be replaced by the Profipoly Stack.
Therein lies the key to Netcore’s transformation to becoming a Profipoly.
How can this be done? How can we at Netcore reinvent ourselves with our 2.0 avatar?
