Ezra Klein speaks to Tim Hwang: “A core focus of the show this year is going to be attention. But not your attention, not my attention, not attention as a capacity of the individual, where we give you hacks to grayscale your iPhone or meditate in the morning or eat better food. Our attention — attention is seen as a collective resource, as a public good. Attention is, in total, the depth of thought and consideration a society can bring to bear on itself, its problems, its opportunities — everything from how to find economic prosperity, to solving climate change, to strengthening our democracy, or for that matter, doing the reverse of any of those things. All of it depends on our capacity to pay attention, on the quality of the attention we pay, and on the condition we’re in when we pay attention. But like any collective resource, attention, it can be polluted, it can be exhausted. And I think to a large extent, it has been. And to see how and why, we have to get really deep into the business of attention. So today’s episode is part of that inquiry.”
Bent Flyvbjerg: “[Pixar has] had 20-plus blockbuster hits in a row. No Hollywood studio has ever done that. This is statistical evidence that something is going on that is not just chance. The way Pixar does it is by iterating over and over and over again. If you have an idea for a film, you write a few pages and that’s evaluated by your colleagues. Then you write a longer version and you get the feedback on that. Then you start doing storyboards, where you have an image for different things that are going to happen in the movie, and you get feedback on that. They go through eight or nine iterations where they have increasing amounts of feedback on larger and larger versions of the film. Once you bring in the real actors and the real computer animation, the costs go up many, many times. So Pixar squeezes as much as possible into that preparation stage, where you’re trying, you’re learning and then you do it again based on what you learn. You try to get higher and higher on the learning curve.”
NYTimes: “Many years ago, Thich Nhat Hanh, the Buddhist monk and spiritual leader, posed a question to Marc Benioff, the co-founder and chief executive of Salesforce. “What is more important, being successful or being happy?” he asked. Mr. Benioff answered pretty much the way you would expect a Silicon Valley entrepreneur to answer. “Both,” he said. Thich Nhat Hanh cautioned that “if everything is important, nothing is important.””
Braff: “If you have a startup idea and want help turning it into a strong business plan, ChatGPT has answers. Start by giving it a prompt that sets out your business idea in a summary paragraph: I need help with a startup business. Here’s a summary of my business idea: [summary]. Having started the chat this way, I’ve found there are 10 questions where ChatGPT can provide helpful ideas.” Some of them: What are the 5 biggest weaknesses that you see in this idea? What are 10 free data sources that I can use to do market research to determine the size of these customer segments and total industry revenue? For each target customer segment that you named earlier, what are some ideas for advertising copy and slogans that I can use?”
Read: The Villa by Rachel Hawkins, and What Lies in the Woods by Kate Alice Marshall
