Thinks 436

HBR on B2B sales and marketing: “While once a relatively accurate proxy for the underlying buying behavior it was meant to approximate, the serial commercial engine is hopelessly out of date — and dangerously out of sync — with how today’s B2B buyers buy. In today’s B2B buying journey, there is no single “handoff” from digital to in-person (or, for that matter, from marketing to sales). Today’s buyers are not only channel agnostic in terms of behavior, they’re digitally dominant in terms of preference.”

Jason Gay writes about the benefits of waking up very early: “My home is quieter, as is the world, and my head. Nobody’s reaching out to me at 4 a.m. Email has slowed to a halt. Texts are nonexistent. Emergencies are waiting until 8 a.m. It’s just me, the thoughts sloshing around my mind, and the low hum of the refrigerator. I can actually feel my brain moving around inside of my head, excitedly. Or maybe that’s the caffeine.” I wake up at 4:30 am daily.

Atanu Dey on the trickle-down economy: “Let’s take the most obvious example — the mobile phone. It was definitely not developed for the woman selling vegetables out of a cart in a little town in rural India. Mobile phones were meant for the rich and powerful in the US. They were huge, cost a bomb, did nothing but make expensive phone calls, and weighed a ton. Well, not literally a ton but the first Motorola model weighed 2 kilos (4.4 lbs). You got a reasonable workout carrying one around. This is true for practically everything that is commonplace today — cars, computers, TVs, VCRs, cameras, laser gizmos, commercial aviation, the internet, synthetic fibers, and so on. They were all developed for the benefit of well-heeled people, and with time they trickled down to the unwashed masses.”


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Rajesh Jain

An Entrepreneur based in Mumbai, India.