Memories and Writings
As the year ends and a new one is ready to begin, a mix of blurred memories flash by. My first flight in almost 19 months was in late August when I went to Delhi. Being featured in The Economist (in successive issues) for the Prashnam survey on Covid deaths. The many hippoBrain and MartechBrain conversations – until the first half of the year. The talk on Nayi Disha at Manthan. The joy of meeting friends in person. Reconnecting with a classmate from my MS program at Columbia University after 32 years and seeing how smoothly we picked up the threads. Completing the writing for my Proficorn book. Reading many good thrillers throughout the year. An Asimov immersion: reading the Foundation series, and watching the Apple TV series.
My blogging has continued. I started a “Thinks” series with 3 links daily. 365 posts through the year. Most of my writing this year was focused on marketing, especially after April. At times, when I re-read what I have written, I am surprised (in a positive way) and wonder: “Did I really write that?!” Most of the writing is done early in the morning – it is the time when the day has not yet brought forth its distractions, when everything is still quiet, when my mind is fresh and uncluttered. This is for the “flow” zone when the ideas and words just pour forth. Here are all my essays organised chronologically by section.
Marketing
- Best Customers and Velvet Rope Marketing
- Microns: Making B2C Emails Better [Ems]
- Microns: Theory and Economics [Ems]
- Microns and Brands: Made for Each Other [Ems]
- Micron-verse: The New World of Brand-Customer Communications
- Microns: Solving the Customer Reactivation Problem
- Microns and AMP: A Powerful Combo
- Microns and Loyalty: Gamifying and Rewarding Attention
- Micronbox: A New Inbox
- Imagining Mus: An Attention-Action Currency
- Micron-verse: Making It Happen
- Marketing: Disrupted and Simplified
- Attention Messaging: Bridging Adtech, CPaaS and Martech
- Stop Loss: The Power of Attention Messaging
- Imagining µniverse: The B2C Metaverse
- Atomic Rewards: The Solution to Attention Recession
- The Coming Martech Era: Driving Exponential Forever Profitable Growth
- Martech’s Magicians: Microns, Micronbox and µniverse
- The Subscriptions Future: Customer Retention Forever
- Progency for Martech: The Missing Link
- Email2: Energising Engagement
Entrepreneurship
India
- United Voters of India: The Logic of Collective Action
- India Awaits its Washington
- Nayi Disha: We are the Alternative
- Nayi Disha: Ram to Lakshmi
- United Voters of India: Constructing the Collective
- The Alternative India Needs
- Community Organising: The Art of Grassroots Campaigning
- Changing Minds for Nayi Disha: Attention to Action
General
At about 500 words a day, this comes to 180,000 words of writing in a year.
I also did many interviews and talks through the year. Here is a list:
- Interview with Money FM (Singapore) (Dec 2021)
- Interview with Martech Series (Dec 2021)
- Interview with Martech Asia (Dec 2021)
- Pathbreakers Podcast with Upendra Namburi on Attention (Dec 2021)
- E27: Why failures are intrinsic to my success story (Dec 2021)
- Atomic Rewards in Email (Nov 2021)
- Winning in the Coming Martech Era (Nov 2021)
- Economic Times on Netcore (Sep 2021)
- Interview with EnterpriseZone (Sep 2021)
- Business Standard on Netcore (Jul 2021)
- Manthan Talk — Nayi Disha: The Road to Prosperity: Text PDF Video (Jul 2021)
And finally, here are the top viewed pages in 2021: