I speak about about my entrepreneurial journey and what drove Netcore’s vision and evolution over the years, making it one of the leading martech platforms globally.
One of my quotes:
There are two critical drivers for marketers today. The first is omnichannel personalisation, where brands create unique experiences as customers interact across multiple channels.
The second reason is that while the first era of MarTech was focused on point solutions, there is now a gradual shift towards full-stack solutions today, with the need for a unified customer view as the driving force. So, instead of data being siloed and brands having to incur integration costs, they can now data in one place and have a full stack that works seamlessly.
In a nutshell, omnichannel experience is what customers want, unified customer view is what brands like, and martech full-stack coupled with AI lies in between. As a result, it should be marketers who decide on action and AI that assists with predictions. So, with this in mind, we at Netcore Cloud have built a full-stack solution to make marketers’ lives easier. This was the impetus for us to go beyond the communication layer and create a full-stack solution.