Thinks 241

Jim Longo: “By integrating consumer conversations and qualitative analysis into the martech stack, brands get a full picture of a customer. They can extract raw data to pattern consumer behavior, and dig deeper through conversations to understand the underlying motivations behind those behaviors. In the process, brands are better able to empathize with their customers, which can lead to better personalization to build a lifelong connection and loyalty.”

Shruti Rajagopalan on why India will find it hard to repeat the 1991 reforms: “Two things have changed in recent years. First, among elite development economists, the academic emphasis has shifted from chasing prosperity through free trade and economic growth to redesigning poverty alleviation and redistribution programs…While few economists disagree about the need for India to liberalize its land and labor rules, implement tax reforms, and privatize banks and other state-owned enterprises, those ideas no longer have the same cachet. Second, the bureaucratic system is no longer functioning as it once did, vetting proposals and building cross-party consensus. In Modi’s first term, only a quarter of the bills introduced in Parliament were referred to expert committees — far below the 71% and 60% rates of the previous two governments. In his current term, that figure has declined to roughly 10%.”

David Perell: “Human memory is fallible and attention is distractible. Instead of trying to “keep that in mind,” we want everybody to capture important information. Our best knowledge should live on paper instead of in the minds of single individuals. That way, we can share and preserve our best thinking.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.