Thinks 199

Vanita Kohli-Khandekar: “On-demand reading, hearing, and watching have given wings to pay reve­nue. In 2020, for the first time, subscription revenues overtook advertising to bring in more than 51 per cent of all the money that mass media made, according to the Ficci-EY rep­ort. While a bulk of this Rs 63,100 crore came from television (TV), print, and film, it is on-demand digital video that is pushing the envelope here. India now has 58 million OTT subscribers. MPA pred­icts this will rise to 200 million by 2025. While many of these also double as TV, which has 168 million pay homes or print, the moment­um from on-dem­and has energised the market.” More: “Newspapers reach 421 million people a month, news television over 600 million and digital news about 454 million. Seventeen of the top 20 online news brands are from legacy media brands such as NDTV or Express, going by Comscore India data. They have continued to dominate this list. Many command way over the average time spent on news.”

WSJ: “[Ralph] Emerson’s remedy for sorrow, grief and depression was not to stay still. Don’t hold on to your pain and wait for it to work itself through—instead, get up and do something. Write your speech, compose your music, start your business or expand it; go at it, whatever it might be. In his essay “Self-Reliance,” he puts it this way: “Life only avails not the having lived. Power ceases in the instant of repose, it resides in the moment of transition from a past to a new state, in the shooting of the gulf, in the darting to an aim.””

McKinsey: Top tech trends

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Rajesh Jain

An Entrepreneur based in Mumbai, India.

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