Techplus Media: “First-party intent…doesn’t rely on scraps of behavior from third-party sources. Instead, it is derived from a company’s own platforms — websites, gated content, webinars, virtual events, newsletters, and digital communities. Every time a prospect engages with owned content — whether by downloading a resource, watching a product demo, registering for an event, or participating in a discussion — they leave behind rich, actionable intent signals. These signals are more than mere digital breadcrumbs. They offer a direct window into buyer interests, readiness, and potential purchase intent — all within a company’s control.”
strategy+business: “After inviting leaders to ask a question, I ask them where they expect to find the answers. I give them three options: (1) in themselves, (2) from another person, or (3) from doing research and asking more questions because they don’t believe anybody knows the answer (yet). Most leaders choose either option one or two, which suggests that leaders’ main reason for asking questions is to get immediate answers. According to Albert Einstein, asking questions should not be about getting answers, but rather about solving problems. And to solve the wicked problems of our uncertain world, leaders must resist the temptation to rush to an answer. Einstein is purported to have said, “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” Leaders who want to make sure they solve the right problems at the right time should follow Einstein’s lead.”
FT: “The problem with geoeconomics is that it is contagious: if one country adopts it, others face pressure to respond. And while 20th-century history shows that intellectual pendulum swings occur — suggesting that the Trumpian mindset might not be permanent — eras of political thought usually last for years, not months. The geoeconomics of the early 20th century lasted more than a decade, and was only ended by war.”
WSJ: “Bundling a limited number of stocks inside an ETF doesn’t make them safe. The fewer stocks you hold, and the farther away from the overall market you move, the more extreme your returns are likely to become. Your potential gains are greater, but so are your losses.”
