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Rajesh Jain

Marketing, Entrepreneurship, India. Updated daily.

  • About Rajesh Jain
  • Emergic.org (1997-2012)
  • Politics and Prosperity (2018)

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About Rajesh

I am a tech entrepreneur based in Mumbai, India. I was a pioneer in Asia’s dotcom revolution, creating IndiaWorld, India’s first Internet portals in the late 1990s. I then started Netcore, which is today Asia’s largest marketing technology SaaS company.

In between, from 2012-2019, I worked as a political and prosperity entrepreneur - Niti Digital and then Nayi Disha, which championed the Dhan Vapasi idea. Some recent new initiatives I have started are Prashnam, India’s first AI-powered feedback engine, and Vartam, for news and microcontent. Another initiative of mine is IndiaVotes, India's largest elections data site.

Here is my full profile.

I have been writing daily since April 2020. My blog with writings between 1999-2012 is at Emergic.

My past web shows: hippoBrain and MartechBrain.


My book: Startup to Proficorn

You can email me at rajesh@nayidisha.com

Collections and Essays

* Marketing Ideas (Martech 2.0, VRM, Email 2.0, Loyalty 2.0)
* Startup to Proficorn (on Entrepreneurship); My Book
* Nayi Disha: The Indian Revolution
* Interviews and Talks
* My Life System
* Life Notes

MARKETING
ZAP the REACQ with NEO
NeoMarketing: The Zero AdWaste Platform
Brands Remember You. Your Inbox Forgets You. Enter the APU.
From AdWaste to NeoMarketing: Rebuilding Around Alpha, Agentic, and Attention
How Martech Lost the Game It Was Meant to Win
B2B Software Needs a New Revenue Playbook
The Magnetic Inbox: Four Voices, One System
The Magnetic Inbox: Where Pull Replaces Push
NeoMarketing — The Anti-Martech: Alpha + ActionAds = ZeroAdWaste
Context Graphs: The Missing Layer Between Data and Action
2026 AI and Marketing Predictions
NeoMarketing: The Infrastructure Layer That Completes the Stack
NeoMarketing: A New Architecture for Marketing
Marketing's New Mission: Never Lose Customers. Never Pay Twice.
From Relationship Recession to Attention Renaissance: The Promise of NeoMails
Attention to Intention: Building Customer Agency with NeoMails and BrandTwins
NeoMails: Interactive, Incentivised, Individualised—Insta in the Inbox
NeoMarketing in 10 Numbers
The 80% Attention Churn Crisis—and How NeoMails Solves It
Marketing’s Two Magicians: Agentic and Neo
The NeoMarketing Map: Never Lose Customers, Never Pay Twice
Upstream and Downstream of the Martech Click: Why Attention Beats Interruption
World Models: An Overview and Marketing’s Future
The Brand Daily: Saving the 80% Marketing Ignores
The Segment Martech Forgot: Why Rest Customers Hold the Key to Profitable Growth
Mu Burn: Turning Attention into Value
Can Mu Make Email Invincible?
Circles: The Social Layer of Muniverse
Winning Email’s Next Era: Attention, Actions, Ads
Arc@de in the Inbox: From Digital Drudgery to Daily Delight
Muniverse and the Mailbox
From Profit Bleeding to Profit Recovery: The NeoMarketing Revolution
“Who Lost My Customers and Killed My Profits?”
Martech’s Post-SaaS, AI-First Trillion-Dollar Future
From Vibe Coding to Martech’s Reinvention
Customer Journey Algebra: Marketing’s Missing Math
BrandTwins and the Twin Factory Revolution
Solving Marketing’s Impossible Problems
Identifying Marketing’s Impossible Problems
Microdramas: The Next Wave of B2B Storytelling
Making Quizzing Cool Again: The QUEST Revolution
(T)Winning in Marketing’s Agentic Age
A New Email Inbox: From Digital Wasteland to Daily Destination
ZeroBase: A New Business Model for the Agentic Marketing Era
Marketing's AI-Native Future: The Rise of Agentic Systems
Email's Twelve: Architects of the Attention Revolution
QUEST: A Killer App for Attention—A Solution for AdWaste
Agentic Marketing Kernel: 10 Essential Engagements to Maximise LTV
Agentic Marketing: The Path to Superintelligence and Super Profits
Email Inbox Attention: Ideas and Innovations
Progency: Delivering Blue-Sky Growth for Marketing’s Mission Impossible
NeoMarketing: Profit Engineering for Rule of 40 and CMO Comeback
NeoMarketing: The ONLY Path to Systematic, Sustainable, Profitable Growth
Progency and the Long Tail of Customers
The Brand Daily: Moments of Magic
The Moat in Progency and NeoN
The Hidden Anatomy of eCommerce Profitability
News Media's Renaissance: How NeoMails and NeoN Offer a Path to Revival
Progency: Marketing’s Hedge Fund Moment
Progency: Key Ideas Compilation
10 Innovations to Transform Emails into Profit Engines
Progency = McKinsey × Palantir: The Future of Marketing Execution
Progency: An Implementation Playbook
EAGLES: The Six Essential Metrics to Revolutionise eCommerce Profitability
NeoN: The Beta Efficiency Engine
Progency: The Growth Alpha Engine
NeoMarketing’s Mantra: Double the Best, Halve the Waste
Ending AdWaste: Progency for LTV, NeoN for CAC
From SaaS to Success: The Progency Proposition
From CMO to C-Suite MVP: How Progency Transforms the Marketing Leader's Game
Progency’s Problem-Solving Prowess
NeoMarketing’s Triad: NeoMartech, Progency, and MarCo
Progency: The AI-First Agency of the Future
NeoMarketing’s 75 Theses
Two Marketing Moonshots for Retention and Profits: NeoN and Progency
AI-Native Martech: A ‘Department of One’ for the ‘Segment of One’
The Attention Recession: Solving Marketing’s $500 Billion AdWaste Dilemma
Progency: Fusing Martech, AI Agents, and Experts to Eliminate $500 billion AdWaste
From Dark Ages to NeoMarketing: How AI Will Eliminate $500B in AdWaste
NeoMarketing: The Marketing Enlightenment for Brands
NEON: How Emails can Print and Save Money
The Emergence Revolution: How Agentic AI Will Reinvent Marketing Teams
TradMails to NeoMails: Ending AdWaste, Unlocking Marketing Prosperity
Neovism: From Vision to Reality – The Path to Marketing Prosperity
NeoVisM: A New Vision for Marketing, An Antidote to AdWaste
AI and Neo: The Twin Engines of Marketing's Future
NeoSearch: Reimagining Product Discovery for the AI Age
From Trad to Neo to One: Rethinking B2C Martech with Free-to-Brand Consumer Utilities
AI Twins in Action: Daily Allies for Smarter Marketing and Meaningful Connections
Brain Rot to Brain Gain: Can Microns in NeoMails be the Answer?
NeoMarketing’s Crux: Creating AI-Powered Micro-Moments That Amaze
How Martech Companies Can Usher in the NeoMarketing Era
From AAA to OOO: The NeoMarketing Revolution
NEON: Breaking Free from Big AdTech with an Open Collaborative Network
The NeoAdtech Symphony: 12 Innovations Orchestrating Marketing's Next Era
MyTwin: The Agentic AI That Powers N=1 Personalisation
Can NeoAdtech create India’s First Trillion Dollar Company?
The NeoAdtech Roadmap: 8 Questions That Will Transform Digital Marketing
NeoAdtech: Breaking Big Adtech with NeoMails and AI Twins
How NeoMails can create an Adtech (and AdWaste) Alternative
AI Predictions for 2025
Only Once in Action: NeoMails, SmartBlocks, and AI Twins
Only Once: A Radical New Theory of Marketing
NeoMail, NeoESP, NeoMartech, and NeoProfits
NeoMail: Solving the Trifecta of Marketing
NeoSaaS: From India First to Global Leader in Big Martech
The NeoMail Blueprint: A NeoESP's Guide to Email Transformation
NeoMail: Transforming Email into the Anti-Acquisition Powerhouse
NeoMartech: The Land-Expand-Deepen-Defend Playbook
NeoMartech: Shaping the Big Martech Era
Creating Big Martech
NeoMail: Transforming Email into a $175 Billion Growth Engine
Engineering a New Email Ecosystem
How BEAM and BEAN can Fashion a New Email Era
Inbox to Income: BEAN for Revenue and Reactivation
The Coming Age of Anti-Acquisition
The Coming Fight for Marketing's Soul: Incumbent Acquis vs Challenger Antis
The 10 Tenets for Re-engineering Retention
Building The House Of Anti-Acquisition For Sustainable Profit Growth (Forbes)
Profitless to Profipoly: A CEO-CMO Dialogue on Marketing's New Direction
A Premiumisation Playbook for ESPs: Commodity to Profipoly
WePredict: A Play Money Prediction Market for India
The Retention Revolution: A Nayi Disha for Marketing
Mu: The Currency of Email Engagement
AI Twins: The Future of Marketing Intelligence
Digital Twins in Marketing: Magical Minions
Email Envelope: Eight Elements to Energise Engagement
Epps Footers: New Frontiers in Email Marketing
New Intelligent Interaction Interfaces: Websites and Apps to Agents and Epps
AI Twins: Digital Customer Representations That Will Transform Marketing (Forbes)
Upgrading Email Marketing: Epps, ActionAds, and More
Retention Re-engineering: Random to Recurring Revenues
The Crossing: When Digital Twins and Email Apps Meet
Commerce Metaverse: Shaping Marketing's Future with Agentic AI and Digital Twins
AI-Powered Digital Twins: Marketing’s Marvel
SaaS Futures: Exploring New Revenues Streams
Email’s New Triad: AMPs, Epps, Ads
Marketing’s AI Triad: Large Customer Model, Digital Twins, Co-Marketer
Consumer Epps for Inbox Attention
Large Customer Model: Foundation for AI-first Martech
Email’s Epps Era: Transforming Customer and Employee Engagement
Martech’s 10+1 Foundations in the AI Age
Epps: The Next Evolution in Email Engagement
Email, CPaaS, and Martech: New Profit Pools
CEO Memo: How Agentic AI can Power the Profipoly Quest
Generative Journeys: Digital Marketing’s New Core
How Agentic AI will Transform Digital Marketing
Vector Search: Made for AI
Synthetic Businesses: Can Gen AI Mirror Worlds Accelerate Sales?
WINdia: Multiplying India’s Email Market Opportunity
The 7 Levers for Email’s Exponential Expansion
Co-Marketer: Martech meets AI
New SaaS: Services, AI Agents, Sharing
Ads in Emails: Some New Ideas
Why CMOs Don’t Become CEOs – and How They Can
Bundled Kaizen Services: An Advantage for Indian SaaS
FAB: A New Model for Enterprise Software
Martech 3: Can the Price be Zero?
Emagining E3 Ecosystem: Every Email Engaged
The 7½ Futures of Martech Companies
Email 2.0: Martech’s Answer to Adtech’s Search and Social
Email 2.0: The Magic Bullet for the Profipoly Quest
The Profipoly Quest: Maya's Story
Wanted: A Constellation Software for Martech
Nucore: A Thought Experiment
The Profipoly Quest
An Email 2.0 Newsletter for All
Solving the Email Open Problem
ELF: eCommerce Lifecycle Franchisee
Solving Marketing’s Three Zeros Problems via Progency
Profishare: A New Business Model for Enterprise Software
How to Boost eComm Profit Margins by 1000 Basis Points
Email 2.0 Progency: eCommerce’s Profit Powerhouse
Netcore Progency: A Profipoly Catalyst
Progency: The Profipoly Pathway
Netcore’s Profipoly Strategy
Profipoly Score: The North Star Metric
Profipoly: Marketing’s Fourth Wave and Final Frontier
Dynamic Engaging Footers: Email 2.0’s Silver Bullet
Mystery of the Missing Profits
eFolly to Profipoly: The Art and Science of eCommerce Profits
Number@MyMobile: An Email 2.0 Mailbox for every Mobile
Email 2.0: The Fulcrum for Fixing Five Funnel Frictions
Solving eCommerce’s Fifth Funnel Friction: Identifying Unknown Shoppers
ProfitXL to Profipoly: Solving the Four Funnel Frictions
iDarpan: How Mirror Worlds and Digital Twins will Revolutionise eCommerce
Martech 2.0: A New Profits Paradigm for Marketers and Vendors
Martech 2.0: Adtech-Style Performance Pricing Transformation
4M and Netcore 2.0: A Framework for Exponential Growth
PxL: Transforming eCommerce P&Ls
Email 2.0: The Rise of the New Super App
Email Shops can Transform eCommerce
Solving Inbound@Scale for Repeatable Sales Motion
ProfitXL: Selling A System
The Coming of Inbox Commerce
AMPifier: The Heart of Email 2.0 Hotlines
Resetting ESP and Adtech Industries
Rethinking B2B Loyalty Programs
ProfitXL: Supersize Profits with the SHUVAM Framework
Quizzing in Email: An Innovation in the Inbox
The Marketer’s ORCs
Mu and Prediction Markets
Martech in 2023 will be the Year of 4PO
Building High-Growth Profitable D2C Businesses
Email and AI: A Perfect Match
Digital Marketing and its Discontents and Disruptions
Solving the $200 Billion AdWaste Problem
Of Hotlines and Properties
Gamelets: Rethinking Rewards Redemption
AMP’s Magic: Coming Soon to Your Email Inbox
Muniverse Monetisation: How MuCo, Brands and Consumers Benefit
Marketers: Pay Customers, Not Big Adtech
Meeting Marketers and Changing Minds
Crafting Profits: A New Marketing Paradigm
Can B2C Email Become Free?
Reimagining Email Ads
Muniverse: The Making of MuCo
Reimagining the Email Footer
The Muniverse: A Brand New World
MuApp: The Brand-Customer Hotline
Web3 and India: A Wrong Turn
The MuCo Future
Building the Hotline Right
Hotline: The Crux of the Brand-Customer Relationship
Extreme Retention = Profit-centric Marketing
Profit-centric Marketing: Start with Email 2.0 and Loyalty 2.0
A Tale of Three Conferences
Loyalty 2.0: How Brands can Tokenise Customer Attention and Data
Email 2.0: Making Email Cool Again
Martech 2.0 and Web3: Solving Advertising’s 50% Problem
Constructing the µniverse
µniverse and Bharatverse: Web3 Explorations
The US B2C Martech Opportunity
Email2: Energising Engagement
Progency for Martech: The Missing Link
The Subscriptions Future: Customer Retention Forever
Martech’s Magicians: Microns, Micronbox and µniverse
The Coming Martech Era: Driving Exponential Forever Profitable Growth
Atomic Rewards: The Solution to Attention Recession
Imagining µniverse: The B2C Metaverse
Stop Loss: The Power of Attention Messaging
Attention Messaging: Bridging Adtech, CPaaS and Martech
India Consumer Tech Numbers
Marketing: Disrupted and Simplified
Micron-verse: Making It Happen
Imagining Mus: An Attention-Action Currency
Micronbox: A New Inbox
Microns and Loyalty: Gamifying and Rewarding Attention
Microns and AMP: A Powerful Combo
Microns: Solving the Customer Reactivation Problem
Micron-verse: The New World of Brand-Customer Communications
Best Customers and Velvet Rope Marketing
Microns and Brands: Made for Each Other
Microns: Theory and Economics
Microns: Making B2C Emails Better
Vartam Headlines: Your New News Page
MyToday: Magic of Micro Emails
Prashnam: The Story and the Science
How Velvet Rope Marketing can transform Customer Loyalty
Rethinking Referral Marketing
The One Number to Predict Profits
Becoming Chief Profitability Officer
Velvet Rope Marketing

ENTREPRENEURSHIP
The Exec Connect Playbook: Strategies for Strategic Connection
The 4B Framework: Balancing Growth and Innovation in Business Planning
25 Years of the IndiaWorld Deal
Worldbuilding, Storytelling and Entrepreneurship
Netcore International: An Indian SaaS MNC in the Making
The Digital Revolutions in My Lifetime
SaaSOpen Talk: Startup to $100Mn Proficorn
LEMMMA: A Playbook for US SaaS Success at Scale
The Capital Allocation Playbook
Dear Netcorians: My Annual Day Speech
Bootstrapping a $100 Million ARR SaaS Company: The Netcore Story
Netcore as an Enduring Great Company
My Proficorn Way 1-100
Building an Enduring Great Company
Proficorns vs Unicorns
Building a Proficorn

INDIA
IndiaVotes YouPredict: An Elections Game
Youth Education and Skilling (YES): An Alternate Model
Solving India’s Income Problem
A Mont Pelerin Society Conference in Oslo
A Vietnam Visit
Har Ghar Lakshmi: Wealth, Women and Web3
She Will Transform India
The India That Might Have Been
The Battle for 2024
Constructing the Bharatverse
µniverse and Bharatverse: Web3 Explorations
UVI: A Blockchain Political Platform
Nayi Disha: A People’s Pipe for Prosperity
Changing Minds for Nayi Disha: Attention to Action
Community Organising: The Art of Grassroots Campaigning
The Alternative India Needs
United Voters of India: Constructing the Collective
Nayi Disha: Ram to Lakshmi
Nayi Disha: We are the Alternative
India Awaits its Washington
United Voters of India: The Logic of Collective Action
Talk Radio: Voice of the People
Sabhas: Powering the Indian Revolution
Circles: Starting the Indian Revolution
India needs a Debating Culture
Nations, Leaders and their Decisions
The Revolution India Needs
Dhan Vapasi: The Treatment India needs to Recover from the Crisis
Who will elect India’s leaders – we or Xi? The answer lies in EVMs
How  the Pandemic  will drive Digital Politics
Why China Can Kill and India Cannot
India needs War Cabinets
India's Mission 10-20-30
Liquidating Lutyens’ Delhi
India's UBI Moment
India's Two Futures
Unlock India

PERSONAL
Profile in Columbia Engineering magazine
Looking Back, Looking Forward (2025)
Five Blog Years
Looking Back, Looking Forward (2024)
IIT Bombay Valedictory Function Talk
Looking Back, Looking Forward (2023)
Advice to My 18-year-old Self
A Long US Visit
Looking Back, Looking Forward (2022)
Temple Visiting in Rajasthan
My Life System
Looking Back, Looking Forward (2021)
Stoicism for a Better Life
The Blog: What's Coming
Looking Back, Looking Forward (2020)
Six Months of Blogging and Lockdown
Restarting Blogging

MISC
Conferences Are Broken. Here's How to Fix Them.
Execution: Getting Things Done
Managing Oneself: Achieving Peak Performance
Managing People: Learning to Lead
Making Better Decisions
Strategy: Choices, Competition and Consequences
Storytelling: The Art of Persuasion
Synthetic Biology: The Technology of Life

Interviews and Talks

MARKETING
Netcore's Agentic Predictions 2026 (Jan 2026)
Agentic Marketing: How Autonomous Agents will redefine Marketing and Commerce - ET (Jan 2026)
My Quote to IMPACT on 2026 (Jan 2026)
Clearing the BLUR Podcast (Dec 2025)
Interview with Afaqs (Nov 2025)
Interview with IMPACT (Nov 2025)
Interview with Campaign India (Nov 2025)
Interview with Social Samosa (Nov 2025)
Netcore Cloud and Google Cloud Unveil Next-Gen Agentic Marketing Stack at Agentic Marketing 2025 (Oct 2025)
Agentic Marketing Talk at ET Martech (Sep 2025)
ET Retail Summit (Jul 2025)
On NeoMarketing: How AI is Redefining Martech and Adtech (Jan 2025)
At SaaSOpen New York 2024 (Sep 2024)
ET Martech Summit (Sep 2024)
Webinar with Forrester’s Shar VanBoskirk (May 2024)
Business Insider India — SaaS Scions (Oct 2023)
Interview with Ashutosh Garg (The Brand Called You) (Sep 2023)
Interview with Rethink Retail (Sep 2023)
Black Friday & Beyond: The Shift from 'Acquisition Only' to Retention & Loyalty [Khaleej Times] (Nov 2022)
Interview with TechRound UK (Oct 2022)
Email 2.0: Making Email Cool Again [Talk at Email Insider Summit] (May 2022)
Podcast with Email Geeks (May 2022)
Email 2.0 Webinar with Forrester (Apr 2022)
Talk at Symbiosis (SIDTM) on Martech (Feb 2022)
SaaSworthy Interview (Feb 2022)
Email 2.0 for FTLOE Thursdays (Feb 2022)
LinkedIn [IN]Collab Interview (Feb 2022)
Hindu Business Line on Netcore (Jan 2022)
Interview with Money FM (Singapore) (Dec 2021)
Interview with Martech Series (Dec 2021)
Interview with Martech Asia (Dec 2021)
Pathbreakers Podcast with Upendra Namburi on Attention (Dec 2021)
Atomic Rewards in Email (Nov 2021)
Winning in the Coming Martech Era (Nov 2021)
Economic Times on Netcore (Sep 2021)
Interview with EnterpriseZone (Sep 2021)
Business Standard on Netcore (Jul 2021)
Market Movers Conversation on VRM (Jul 2020)
VRM discussion on Email Unplugged podcast (Jul 2020)
Exchange4Media Interaction (Jun 2020)
Webinar: Velvet Rope Marketing (May 2020)
Impact magazine (May 2020)
Knowledge@Wharton (Feb 2020)

ENTREPRENEURSHIP
My QUNBA Interview (Jan 2025)
TVS Credit Fireside Chat (Dec 2024)
Fireside Chat at IIT Bombay: Pivot, Product, People (Nov 2024)
Podcast with Thrifty Titans (Aug 2024)
SaaSBoomi Annual: Thinking in Decades (Mar 2024)
JioTalks (Dec 2023)
Talk at Columbia Engineering (Nov 2023)
Interview with Local Samosa (Nov 2023)
Podcast with Vasant Dhar (Oct 2023)
Interview with Varun Duggirala (Oct 2023)
Interview with Swaminathan (ContraMinds) (Sep 2023)
SaaStr Talk Overview (Sep 2023)
Interview with The Signal (Sep 2023)
Interview with RepublicWorld (Aug 2023)
Founderpath AMA with SaaS founders (Aug 2023)
Conversation with Govindraj Ethiraj at The Core (Jul 2023)
Netcore on Startup Dugout (Jul 2023)
GrowthPal Webinar on Netcore’s Growth Story (Jun 2023)
Podcast with Tekpon (Jun 2023)
SaaSOpen Talk (Mar 2023)
Economic Times on India SaaS (Dec 2022)
Hindu Business Line Podcast (Dec 2022)
Hindu Business Line on Netcore (Dec 2022)
Economic Times Interview (Nov 2022)
SaaSBOOMi Interview (Nov 2022)
Forbes India Podcast (Jul 2022)
Breakout Growth Podcast (Jul 2022)
Alex Theuma of SaaStock (Jul 2022)
Best in Class Podcast, by Harish Natayanan (Jul 2022)
Latka Magazine (pages 46-50) (Jun 2022)
SaaS Founders Podcast (Jun 2022)
Interview with Nathan Latka (Apr 2022)
Internet and IndiaWorld: Conversation with PCQuest (Apr 2022)
Digital Dialogue with Prasad (Apr 2022)
Economic Times on Netcore’s Future Plans (Apr 2022)
Netcore and Unbxd Media Coverage [See Parts 2, 3 4] (Mar 2022)
Business Today on my Blog (Mar 2022)
Talk at TAB India (Feb 2022)
Podcast with 100X Entrepreneur (Feb 2022)
Mountain beyond Mountains: Jito Talk (Feb 2022)
YourStory on My Entrepreneurial Journey (Jan 2022)
E27: Why failures are intrinsic to my success story (Dec 2021)
Conversation with Ajay Row on My Entrepreneurial Learnings (Nov 2020)
JITO Talk on Entrepreneurship and Proficorns (Oct 2020)
Webinar: Accelerating Beyond Covid (Apr 2020)
YourStory (Dec 2019)

INDIA
Manthan Talk -- Nayi Disha: The Road to Prosperity: Text PDF Video (Jul 2021)
Conversation with Vijay Rana: How to reboot post-Covid Indian economy (Nov 2020)
Conversation with Ashraf Engineer (Oct 2020)
Prashnam: Conversation with Sujit Nair (HW News) (Oct 2020)
EVMs: Conversation with Sujit Nair (HW News) (Aug 2020)
Mission 10-20-30 (May 2020)
The Seen and the Unseen (Nov 2018)

Categories

  • Entrepreneurship
  • General
  • India
  • Life Notes
  • Life System
  • Marketing
  • Thinks
  • Uncategorized

TVS Credit Fireside Chat

Part 1

Part 2

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Rajesh Jain

An Entrepreneur based in Mumbai, India. View all posts by Rajesh Jain

Posted on January 29, 2025January 25, 2025Author Rajesh JainCategories Entrepreneurship

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