WSJ has advice on how to eat better. “Set one or two specific rules, and stick to them. People are more likely to act on a plan if it consists of simple steps, psychology research has found. Having one broad goal—such as, “I’m going to eat better”—generally isn’t effective. Pick one or two specific eating rules and stick to them—and think of yourself as someone who doesn’t do those things. For instance: I don’t consume sugary drinks. Or I don’t eat fried foods. Or I don’t eat dessert during the week.”
Chris Rainville on the creator economy: “Creators are not equal.There is a ‘power law’ distribution of eyeballs and income, and a high degree of concentration of engagement captured by the top ~0.5% of creators. It’s tough to achieve a venture-scale outcome by focusing purely on the long tail of creators, with revenue concentrated in the ‘head’ of the distribution. Premium creators have evolved into full-fledged media companies, with emerging opportunities for automation.Premium creators are best understood as fully-fledged media companies, supported by in-house teams and a mature service industry. We are beginning to see more automation here: software is augmenting traditionally manual workflows, such as content repurposing / syndication, internationalisation, brand partnerships, and audience analytics. Web3 is shifting the narrative from direct monetisation to ownership. NFTs enable digital scarcity, and hence offer audiences an opportunity to ‘own’ an outward symbol of their fandom – often with high willingness to pay. Communities can be deepened through personalised fan interactions, with access to content and communities gated by token ownership. These monetisation methods remain early in their adoption.”
Maggie Malek on gaming marketing: “You can’t change hearts and minds with a big idea alone. Connecting and converting the modern consumer is all about meeting them where they are, in the thick of the customer journey, where multiple touchpoints build a lasting connection with your brand. It is that point where gaming can be… well, a game-changer. As an audience segment for advertisers, gaming has been somewhat on the fringe. Brands and advertisers have generally not understood how to engage. As the space becomes more mainstream, though, opportunities for brands that are willing to explore are growing. Successful campaigns start where brand followers are consuming content online. That is where we should be telling stories. And we know gamers have active audiences that drive conversion. Gaming truly is the convergence of performance and possibility.”
NGP Capital has a 2-part series on product-led growth. “Adopting a PLG strategy is more than just providing a “try before you buy” option for your product. It means using your product – and the success of users with your product – to drive lead generation, adoption/conversion, retention, and expansion at all stages of the customer funnel. Adopting a product-led growth strategy ends up being more than just a branding or go-to-market exercise. Becoming product-led often requires bringing about changes in a company’s DNA.” Part 1 and Part 2.
