Profipoly Overview
- Marketing: Disrupted and Simplified
- The Coming Martech Era: Driving Exponential Forever Profitable Growth
- Extreme Retention = Profit-centric Marketing
- Crafting Profits: A New Marketing Paradigm
- Meeting Marketers and Changing Minds
- ProfitXL: Supersize Profits with the SHUVAM Framework
- eFolly to Profipoly: The Art and Science of eCommerce Profits
- Mystery of the Missing Profits
- Digital Marketing and its Discontents and Disruptions
- Retention Re-engineering: Random to Recurring Revenues
Forge a Unified Foundation
Harness the Large Customer Model
Revolutionise Customer Engagement Touchpoints
- New Intelligent Interaction Interfaces: Websites and Apps to Agents and Epps
- Hotline: The Crux of the Brand-Customer Relationship
- Building the Hotline Right
- The Coming of Inbox Commerce
- Email Shops can Transform eCommerce
- Solving the Email Open Problem
- Epps: The Next Evolution in Email Engagement
- Email’s New Triad: AMPs, Epps, Ads
- Email Envelope: Eight Elements to Energise Engagement
Implement Velvet Rope Marketing
- Velvet Rope Marketing
- How Velvet Rope Marketing can transform Customer Loyalty
- Best Customers and Velvet Rope Marketing
Deploy AI-Powered Co-Marketer
- Co-Marketer: Martech meets AI
- How Agentic AI will Transform Digital Marketing
- Generative Journeys: Digital Marketing’s New Core
Create AI Twins for Hyper-Personalisation
- AI Twins: Digital Customer Representations That Will Transform Marketing
- AI-Powered Digital Twins: Marketing’s Marvel
- Commerce Metaverse: Shaping Marketing’s Future with Agentic AI and Digital Twin
- AI Twins: Digital Customer Representations That Will Transform Marketing (Forbes)
AI (Predictive, Generative, Agentic)
Partner with a Kaizen Progency
- Progency for Martech: The Missing Link
- Solving Marketing’s Three Zeros Problems via Progency
- Profishare: A New Business Model for Enterprise Software
- Progency: The Profipoly Pathway
- Bundled Kaizen Services: An Advantage for Indian SaaS
- New SaaS: Services, AI Agents, Sharing
Measure and Minimise AdWaste
Establish Earned Growth as the North Star Metric
Redefine the CMO as the Chief Profits Officer
- The Profipoly Quest: Maya’s Story
- Why CMOs Don’t Become CEOs – and How They Can
- CEO Memo: How Agentic AI can Power the Profipoly Quest
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Here is an expanded list of additional essays on new ideas in marketing.