Thinks 1910

NYTimes: “Tai Chi is a traditional Chinese martial art with complex, flowing poses — known as forms — that integrate movement, breath and mindfulness. Typically, Tai Chi walking (or Tai Chi gait) is the first thing that new students learn. “It’s the most fundamental movement for Tai Chi practice,” said Feng Yang, an associate professor of biomechanics, kinesiology and health at Georgia State University, who practices and studies Tai Chi. When you walk normally, you push off from one step to the next, using momentum to propel you forward. Tai Chi walking takes away the pushing, slowing everything down until you have total control of each movement. “Some people call Tai Chi gait a catlike walk,” Dr. Yang said. “You need to walk very slowly and silently.””

McKinsey’s questions for growth leaders: “Are our growth aspirations and commitments bold enough to allow us to grow faster and more profitably than the market? Do our resource allocations match our growth priorities? How many independent growth engines do we actually have today—and how many rely entirely on the core? Which adjacencies genuinely build on our strengths, and which are distractions dressed up as growth? Where can AI and agentic AI help us build up our competitive advantages? Which strategically critical capabilities should we build organically, and which would benefit from being developed through thoughtful partnerships or acquisitions?”

WSJ: “AI-written code may replace minor applications, but it isn’t dependable enough to write anything essential on its own. I talk to a lot of customers, and none has yet suggested they might vibe-code a critical system. In the end, AI-generated code may do more to lower costs for software companies than it does to lower prices for their consumers. The software industry will survive its second free-code scare. As Safra Catz of Oracle said in 2012, “If you are in this business long enough, you hear about a thousand things that are going to kill you. Open source? Yeah, we are not dead yet.””

NYTimes: “In the future that Elon Musk envisions, humans won’t just live on Mars. They will also never have to work again. Money will be irrelevant. And everything they could ever want will be immediately accessible. This is what Mr. Musk calls “sustainable abundance,” a post-scarcity society where humans have created technologies so ubiquitous and so powerful that they have eliminated the need for labor.”

Thinks 1909

NYTimes: “Planning a strength training regimen can feel overwhelming. You have to work your upper and lower body, focus on mobility and build grip strength if you have time. Wouldn’t it be easier to if you could train multiple regions at once? That’s the logic behind combination exercises, which string together two or more moves, making it easier to cover more muscle groups quickly. This not only works the targeted muscles, it also hits smaller, supporting ones during the transitions from one move to the next, said Katy Bowman, a movement teacher in Carlsborg, Wash., and author of “Move Your DNA.””

Danny Crichton: “No discussion of tech media can get past this basic traffic fact: in the AI world, Google and social no longer refer traffic, which means that the vast majority of readers just never find you in the first place.”

Aaron Zamost: “When I use these [AI coding] tools, I conclude an imaginative, future-forward company may want to increase hiring, at least of people who know how to use them creatively. In many or even most scenarios, the bottleneck that prevents the discovery of what your product should be or how you should improve the one you have is the time and effort it takes to sandbox and try out new ideas and the social blocking that occurs in meetings. Like the individual-focused PC—as opposed to the “efficiency”-oriented mainframes that preceded it—these tools mostly empower the individual to leapfrog these impediments.”

FT: “Academics at UC Berkeley’s Haas School of Business have been doing ethnographic research into how technology workers are using generative AI. Some will tell you that ethnographic business research is both the worst kind of business research and the worst kind of ethnography, but I admit to a soft spot for this stuff. What the researchers found was the opposite of Adams’ morose Vogon guard: the minutes are amazing but the hours are terrible. “In micro moments of prompting, iterating and experimenting, people talked about momentum and a sense of expanded capability,” researcher Xingqi Maggie Ye explained. “But when they stepped back and reflected on their broader work experience, a different tone sometimes emerged. They described feeling busier, more stretched, or less able to fully disconnect.” These tech workers felt that generative AI was making them dramatically more productive and capable — but they were also trying to do more, voluntarily working longer hours, and hurtling towards burnout.”

Free Press Journal Interview

I did a podcast with Free Press Journal.

From the description:

Is AI just another dotcom bubble, or is it something much bigger? In this insightful interview, Rajesh Jain (Founder of Netcore Cloud and pioneer of India World) explains why AI is set to reshape every industry more profoundly than the internet ever did. Jain breaks down the shift from Generative AI to Agentic AI, the rise of Digital Twins, and why CMOs must evolve into “Chief Profit Officers.”

If you’re a professional wondering if AI will take your job, Jain has a clear message: Roles are changing, and the rewards will go to those who move from “passive assistance” to “active problem-solving.”

Key Takeaways:

  • Beyond the Internet: Why AI’s ability to act and analyze makes it a transformative force. The “AdWaste”.
  • Problem: How brands are “renting” their own customers and how AI fixes it.
  • Digital Twins: Creating customer replicas to personalize at a massive scale.
  • Career Advice: Why you should pay for AI tools and spend time learning every single day.
  • The India Opportunity: Why education and “asking better questions” are India’s keys to winning the AI race.

The print interview is here.

Thinks 1908

Asian Paints CEO Amit Syngle: “Based on our research, a lot of our marketing efforts have been shifting from just a central initiative to regional markets and micro marketing. For example, in Tamil Nadu, we launched Varnamaalai, a shade guide based on the soaps that Sun TV was showcasing. In West Bengal, we did a pack which had the elements of Durga Puja, the Howrah Bridge and the trams of Kolkata. Because of regionalisation, paint cans, which were earlier used in bathrooms and kitchens, are now adorning living rooms. While it has led to a significant increase in our marketing budget, we think it is a worthwhile return on what we spend, rather than just spending on a national framework, which we continue to do.”

Bloomberg: “India is fast becoming one of the world’s biggest AI user bases. The question now is how it can turn that scale into superpower status rather than just training Silicon Valley for free. That will be a tall order for a country largely caught flat-footed by the boom. But let’s start with the basics: The three main building blocks of AI are talent, compute (including high-end chips and infrastructure), and data. India doesn’t lack engineers, but it currently doesn’t have foundational research training at scale or enough advanced processors at public labs and universities. What it does have, in abundance, is data. It should start treating this like a strategic asset rather than leaking it out as a free export.”

Activate: “After years of discussion about India’s potential in AI, the first wave of AI-native unicorns is now beginning to form across infrastructure, applications, and foundation models. Some are being built to power India’s own AI ecosystem, while others are building global products from Indian talent. For the first time, both of those stories are unfolding at the same moment.”

Arnold Kling: “I think that the potential for AI to increase productivity is very high. But I look at faculty at universities, for example, and think that the chances for realizing these productivity gains are pretty low. To take advantage of AI, you need to be willing to completely re-think your mission and your role. My guess is that the professionals at large incumbent organizations who are most willing to do that are also the ones most likely to leave and strike out on their own. What organizations will be left with are the folks who are inclined toward denial and resistance.”

Profile in Financial Express

An excerpt from the story by Gopika Nair:

His summary of the journey is unusually calm. “No regrets. Always look forward,” Jain thought after thinking for a few seconds. “Entrepreneurs have to be optimistic. Your odds are completely against you.”

And then, unexpectedly, he names his two best decisions. “One is the arranged marriage to my wife,” he said, followed by a laugh. “She has been the backbone throughout my life.” The second was selling IndiaWorld when he did.

When I ask him how he looks back on 35 years of building, selling, pivoting and starting again, Jain does not romanticise the arc. He reduces it to a simple tally. “I look at it as sort of two and a half successes and probably 30–40 failures,” he said. IndiaWorld counts as one. Netcore is another. The political experiment, perhaps half. The rest, he shrugs, were attempts, ideas tried, tested, discarded.

Failure, he insists, is routine. “Just as you don’t let success get to your head, you don’t let failure get to your head,” he said. The numbers, then, are not the point. What matters is the habit of returning to work the next day, of finding the next problem, of building again.

Thinks 1907

Bloomberg: “Far from freeing up engineers for a life of leisure, increasingly capable AI coding agents—including Anthropic PBC’s Claude Code and OpenAI’s Codex—have over the past few months created a kind of productivity paranoia among executives and, by extension, the people who work for them. These agents do more than generate text or images, as consumer-facing chatbots do. Instead they plan, execute and complete tasks on behalf of their human users, even creating their own agents to do the work for them. That may mean building and debugging an app, scheduling a meeting or buying a pair of pants, all with minimal human oversight. The fact that AI agents can produce more code than mere humans in less time has morphed into a sense that they therefore must. As OpenAI’s president, Greg Brockman, recently put it on X, it “feels like such a wasted opportunity every moment your agents aren’t running.””

Ajay Shah on the Indian IT industry: “From the point of view of investment and corporate finance, big changes are required. Historically, Indian IT firms have exhibited the financial characteristics of stable utilities. There was a bias toward distributing cash to shareholders rather than reinvesting it in research and development. This strategy of capital allocation must change. The financial system must transition from pricing these firms as low-risk utilities to valuing them as complex, adaptive, technology integrators. Management teams must alter how they communicate with capital markets. Boards must show their portfolio of technological bets to the financial system, outlining the risk of their AI investment and its potential return. The world will always want intellectual capability. The constraint on growth is not the capability of algorithms but the availability of human ingenuity. The task for India is to double down on producing, owning, and growing intellectual capital, in the emergence of a firm culture of knowledge and innovation.”

TheMaxSource: “Zero based budgeting requires every expense to be justified from the ground up, as if the company were starting fresh. This method is not simply about cutting costs. It is about allocating money only to activities that create real value. For founders and executives, zero based budgeting brings clarity, accountability and speed. It eliminates autopilot spending and replaces it with intentional decision making.”

McKinsey: “India’s retail landscape is deeply fragmented, shaped by decades of traditional distribution networks, regional supply chains, and a political economy that reinforces support for micro, small, and medium-size enterprises (MSMEs) as an important driver of employment. Nearly 60 million MSMEs form the backbone of this ecosystem, collectively contributing close to $1 trillion in value to the economy every year, which is roughly 30 percent of national GDP. These MSMEs operate across multiple subsegments defined by category, geography, scale, and formality. Fragmentation is structural and likely to persist, creating a unique environment where small sellers and local traders coexist alongside large national and international retailers. We therefore believe this large, fragmented, and growing group of sellers will seek services and digital solutions that are fit-for-purpose: unbundled, flexible, lower-cost and more “consumer direct” relative to offerings provided by today’s dominant marketplaces.”

A Tuesday in the NeoMails World

Published March 22, 2026

1

Priya, Category Manager, Mumbai

A product is not what it claims to do. A product is what people do, repeatedly, without being pushed.

NeoMails are easier to understand that way — not through frameworks or economics, but through behaviour. So here are three people, on the same Tuesday morning, each inside the NeoMails system from a different vantage point.

Priya is the customer. Maya is the CMO. Arjun buys the ActionAds. They have never met. But this morning they are all operating inside the same ten centimetres of inbox.

The question behind all three stories is simple: what does NeoMails feel like when it is working?

Note: The names of brands and individuals in these stories are illustrative. They do not reflect actual usage or endorsement.

**

8:04am. Priya’s alarm went off seven minutes ago. She is still in bed, phone in hand, doing what she does every morning before her feet hit the floor: scanning her inbox.

Most of it is what it always is. A bank statement. A flight reminder for a trip she has not yet planned. Three newsletters she subscribed to in a moment of optimism and has not opened in two months. A promotional email from a brand with a subject line that says LAST CHANCE in capital letters, which makes her want to close the app entirely.

Then this: Ajio NeoMails · µ 2,847 · Will India chase or set a total today?

She opens it almost accidentally, the way you open a game notification.

Ajio is showing her a curated selection of kurtas — three she looked at last week. She does not tap Shop Now. But she sees them. The brand is present without demanding anything.

She scrolls down to the Magnet. She has been following this WePredict thread for three days — a running cricket prediction that unfolds across emails, each one revealing the previous day’s result and posing the next question. Yesterday she staked 35 Mu on the prediction and called it correctly — the bet returned 100. The Ledger at the bottom of the email updated in real time, which gave her a satisfaction she did not entirely expect.

Today’s question loads inside the email. No browser redirect. She taps Set — the pitch has been behaving strangely in recent games, she saw the highlights last night — and her answer registers instantly.

She has just interacted with Ajio’s email programme on a morning when she has no intention of buying anything from Ajio. That is not a failure of the email. It is the point.

Below that, an ActionAd: a travel insurance provider with a one-tap quote. She has a trip she has not sorted insurance for. She taps. Her details are saved inside the email, no redirect, no form. She will get a quote later.

At the bottom, Gameboard Status. Currently Live: WePredict. Coming Up Next: Geography Quiz. She feels a faint pull of anticipation. She did well in the geography quiz last week.

Total time inside the email: 68 seconds. She puts her phone down and gets out of bed.

She has not thought once about email marketing. She does not know her streak is now 19 days, or that her MuCount puts her in the top 30% of engaged users. She just had a good morning.

Then something interesting happens, later that week: she buys something. Not because the email shouted. Because the relationship stayed warm. The brand stayed present. The distance between her and the brand quietly shrank.

For the first time in years, an email channel did what it was always meant to do: hold a relationship, one small moment at a time.

2

Maya, Chief Marketing Officer, Bengaluru

8:47am. Maya has been at her desk since 7:30. She has a 9am with the CEO and a 10am with the CFO, and she is preparing for both with the same set of numbers — numbers that, six weeks ago, she could not have shown anyone without embarrassment.

The NeoMails pilot went live 42 days ago on a segment of 180,000 customers who had not opened a brand email in more than 90 days. Her performance marketing agency had been quietly retargeting them on Meta for the better part of a year — paying, in effect, to reach people who had already opted in to hear from the brand directly.

Before approving the pilot, she ran a simple internal test. She subscribed herself as a customer under a personal email address and asked three questions after one week: would I open this if I were not the CMO? Would I open it twice? Would I trust it? The answers were yes, yes, and yes. That was enough to proceed.

She opens the dashboard. The numbers have been good for three weeks running, but they still look slightly unreal each time.

58% CRR on the NeoMails segment — was 17% on standard sends to the same cohort
34% Real Reach on the pilot segment — was 9% before the pilot launched
11,200 customers reactivated — 2+ opens and 1+ interaction in 30 days
Zero Meta retargeting spend on this segment — paused on day one

What the pilot revealed, more than the numbers, is a different way to run her week. Monday is no longer campaign calendar. Monday is attention stability. She asks: where is attention growing, where is it shrinking, which Magnet formats are building habit and which are creating fatigue? She is starting to think like a product manager rather than a campaign manager.

She has also started to see the system clearly. Mu and the Magnet create the open. The Ledger makes progress visible. The BrandBlock rides on earned attention instead of fighting for it. That is not a campaign sequence. It is a behavioural engine.

The CFO meeting is the one Maya is most focused on. She is not walking in with a campaign result. She is walking in with a structural change in the economics of the owned channel. 11,200 customers came back without a single rupee of paid reacquisition. The avoided CAC is real and cashable. The Real Reach on the pilot is nearly four times what her standard programme delivers.

There is one number she cannot yet present cleanly but thinks about most: prevention value. Of the 11,200 reactivated, how many would have gone dormant again and appeared in her Meta retargeting queue for a second or third time? She does not have a clean model. But she knows it is significant, and she knows it belongs in a different line of the P&L than anyone has ever put it.

At 8:58 she closes the dashboard. Two minutes until the CEO meeting. She is, for the first time in a while, looking forward to it.

If NeoMails become a daily destination, the brand is no longer renting attention back from platforms. The brand is rebuilding a private attention asset. That is the point where marketing becomes infrastructure.

3

Arjun, Head of Growth, fintech lending platform, Gurugram

9:20am. Arjun is in his second meeting of the morning, half-listening, scrolling through the ActionAd performance report from last week’s NeoMails run.

He has been running performance advertising for six years. He is fluent in the standard funnel: impression, click, landing page, drop-off, retargeting, more drop-off. He has optimised every step. Clicks are not outcomes. He has known this for years. Clicks are a hope, followed by a form, followed by a journey the user may or may not complete. Every step away from the original moment of attention is an opportunity to lose them.

What drew him to ActionAds was one thing: the action happens inside the moment of attention, without a redirect. One tap to submit a lead. One tap to get a quote. The gap between intent and outcome collapses from a journey into a single gesture.

But what the report shows surprises him. The actions are not evenly distributed. They cluster — and the clustering follows the Magnet.

After a Hot or Not interaction — fast, light, playful — users are in a low-friction mood. One-tap actions with minimal commitment perform strongly. After a WePredict — a considered forecast where the user has taken a position — users are in a higher-intent mode. Actions involving a pledge or subscription outperform. After a passive Magnet — a story, a daily fact — users are in a reflective, unhurried state. Thoughtful offers with a soft CTA land better than urgent ones.

The same user behaves differently depending on what they just did. That is the missing layer in performance advertising: state.

Most adtech ignores state entirely. It targets based on identity and past behaviour — who you are and what you have done — but not where your mind is right now. The Magnet creates a real-time attention state that the ActionAd can arrive inside. The ActionAd is not interrupting attention. It is expressing itself within attention already won by someone else’s design. That is not an incremental improvement on programmatic. It is a different surface with a different logic: fewer impressions, higher demonstrated intent, clean one-step actions, measurement that does not depend on cross-domain attribution.

He has three questions for the NeoMails team: can he specify Magnet type as a targeting parameter? Can he see attention state data alongside action data? Can he run different creative against WePredict openers versus Hot or Not openers?

He already knows he wants the answers to be yes.

**

8am to 10am.

Three people. Three motivations. Priya opens because it is a daily product she has quietly started to anticipate. Maya invests because it restructures the economics of attention without platform dependency. Arjun participates because it delivers actions inside a moment of intent, not clicks into a journey of attrition.

The common thread across all three: NeoMails succeed when they stop behaving like marketing and start behaving like a habit.

From campaigns to cadence. From persuasion to product. From rented attention to earned attention. From AdWaste to a relationship asset.

If you can earn 60 seconds a day, you don’t have to buy back customers later.

Nobody in this story used the words “email marketing”. Nobody talked about open rates or subject line optimisation. Nobody paid Google or Meta for access to a customer they already had.

The inbox just worked — the way it was always supposed to. That is the NeoMail promise: experienced in real life, not explained on a slide.

Thinks 1906

Scott Dyreng: “This term, I am experimenting with AI-assisted tools that are bringing back team culture by using AI to encourage more, not less, human interaction. Teams record their meetings, and internally developed AI tools analyze their interactions. Did one person do all the talking? Did someone interrupt constantly? Did the team ask good questions or slide into polite agreement? Did anyone summarize decisions and assign next steps? Did the team actually debate alternatives or simply divide the work and disperse? When the first results came in, I was blown away. The new tools compelled students to interact and gave them feedback they can use to hone those skills. In the workplace, people often have only vague impressions about team dynamics. In school, we can make patterns visible while students can still change them.”

India Dispatch: “India’s software and IT-enabled exports were roughly $205 billion in FY25, per the RBI’s annual survey of software export companies. The claim that this entire edifice was built on “one value proposition” — cheap developers — highlights great misunderstanding in what these companies actually do for a living. The technology stacks of the world’s largest enterprises are sprawling, non-monolithic, and take years to adapt to each new wave — and the work Indian IT companies do is overwhelmingly not greenfield coding. Custom application maintenance alone accounts for roughly 35% of a typical Indian IT company’s revenue, per HSBC’s service-line framework: incident management, service requests, change requests and problem resolution across architectures where SAP, Salesforce, Snowflake, Databricks, Guidewire and ServiceNow coexist in configurations unique to each client.”

WSJ: “The elements of the periodic table that revolutionised chemistry as a scientific field more than 150 years ago are now at the heart of a momentous modern commercial and geopolitical battle. The contest is playing out from corporate boardrooms planning mining megadeals to US efforts to form a “critical minerals” trade zone to counter China’s influence. Dozens of the world’s nearly 100 naturally occurring elements are in growing demand for crucial industrial uses, making their supply expensive, prone to shortages or vulnerable to international tensions.”

Daniel Coyle, author of  Flourish: The Art of Building Meaning, Joy, and Fulfillment: “Things that appear risky on the surface, especially in a business environment where we are averse to risk, actually reflect a deep distinction that not many people understand. We typically suffer from a “straight-line illusion.” Though we think of “complicated” and “complex” as being the same, there’s a profound distinction between those two words. Complicated things come together the same way every time. For example, I can give you the instructions for building a Ford Mustang car. If you have all the materials and you follow the instructions, you will have a Mustang at the end, without question. Complex things change when you interact with them. The question that highlights this distinction is “Is this problem more like building a car, or is it more like raising a teen?” Obviously, there’s no set of instructions I could give you to raise a teen. That’s complex. If you have a complicated system, the best approach is to have expertise. Find an expert who can figure out what to do.”

NeoMails: The Attention and Monetisation Surface Brands Already Own (Part 13)

The Inbox Is the Next Surface

Every generation of the internet has had a surface that concentrated human attention at scale. Search. Social. Mobile notifications. Each surface looked obvious in retrospect — and was profoundly underestimated in prospect.

The next surface is the inbox. Not because it is new — it is fifty years old. But because it has structural properties that no other channel can match: personal, permissioned, identity-linked, algorithm-free, and habitual. And because the tools to make it genuinely worth inhabiting — interactivity, incentivisation, individualisation, and inbox-native monetisation — are only now becoming available.

NeoMails are the bet that the inbox’s best years are ahead of it. That the quiet asset sitting inside every brand’s database — hundreds of millions of email addresses representing relationships that were once active, once valuable, once chosen — can be reactivated not through more spending, but through better building.

The prize is not incremental. Across the world, there are billions of broken brand-customer relationships. Not broken because the products were bad or the brands were dishonest, but broken because attention was not maintained. Each of those broken relationships is an invisible cost: the REACQ spend that appears nowhere in any budget as a retention failure, but everywhere in the performance marketing line as ‘growth’.

NeoMails are the infrastructure for repairing those relationships at scale. Daily value, delivered directly. Attention earned, not bought. Monetisation that funds itself without eroding trust. A habit built one 60-second interaction at a time, compounding over weeks and months into something that looks nothing like email marketing and everything like a product customers have chosen to let into their daily lives.

The attention economy’s next frontier is not a new platform. It is the one you already own — and have been underleveraging for twenty years.

There was a time when opening your inbox felt like possibility itself. NeoMails are the attempt to make it feel that way again. Not through manipulation. Not through urgency. Not through the endless cycle of acquire, neglect, decay, and reacquire that has defined the relationship between brands and customers for two decades.

Through something simpler, and more durable: something genuinely worth opening.

Every day.