My Life System #85: The Second Side – 2

Henry Hazlitt’s broken window fallacy story is a classic economic parable illustrating the concept of opportunity cost and the fallacy of ignoring unseen consequences. The story revolves around a young boy who accidentally breaks a shopkeeper’s window, leading to various reactions from bystanders. Some observers argue that the broken window is a blessing in disguise, as it creates work for the glazier and stimulates the local economy. They believe that the money spent on repairing the window circulates and generates income for others, promoting economic growth.

Hazlitt points out the fallacy in this line of thinking, emphasising that the money spent on fixing the window could have been used elsewhere for more productive purposes. By repairing the window, the shopkeeper loses the opportunity to invest in other goods or services, such as expanding the business or purchasing new equipment. This is the concept of opportunity cost: the value of the next best alternative forgone when acting.

The broken window fallacy illustrates that focusing solely on the visible, immediate effects of an action can lead to wrong conclusions. It reminds us to consider the unseen, long-term consequences and opportunity costs when evaluating the true impact of an event or policy on the economy.

As demonstrated by the aforementioned experience, recognising and understanding the other side of a situation is crucial to making well-informed decisions and overcoming obstacles. This broader perspective can lead to discovering hidden opportunities and mitigating risks. By considering multiple viewpoints, individuals and organisations can better anticipate and address potential challenges. This holistic approach can enable more strategic decision-making and help avoid falling into the trap of the “broken window fallacy,” as explained by Hazlitt.

So, the next time you are faced with a consequential and irreversible decision, ask yourself if you have thought about the “second side”. Speak to people who may have perspectives different from your own. Listing out the pros and cons or doing a SWOT analysis can also help uncover aspects which you may have not thought about. The “second side” thinking can also help close doors and help you open new ones.

Thinks 991

NYTimes: “When I wake up during the night, I try every mental trick to avoid thinking about my job. Because if my thoughts wander to anything work-related, I will ruminate — about deadlines, unfinished tasks, the laugh-free joke I made during a meeting — and I’ll be awake for hours. This is a familiar scenario for Guy Winch, the author of “Emotional First Aid” and a co-host of the “Dear Therapists” podcast. He has found, in his psychology practice, that people experience most of their work-related stress while they’re off the clock: during a commute, with family or friends, or in the middle of the night…There’s evidence that ruminating about work during leisure time can affect our emotional well-being, but thinking about creative solutions to problems does not. So when you’re stewing, Dr. Winch said, ask yourself: “Is there something I can do about this situation? And if so, what?” Frame specific concerns as problems to be solved, he said. Are you brooding that a new hire is performing better than you? Ask yourself what that person is doing well, and what he or she is not doing that you are, Dr. Winch said. “And most importantly,” he added, “what you might learn from them.””

Transformers: the Google scientists who pioneered an AI revolution: from FT. “Today, the transformer underpins most cutting-edge applications of AI in development. Not only is it embedded in Google Search and Translate, for which it was originally invented, but it also powers all large language models, including those behind ChatGPT and Bard. It drives autocomplete on our mobile keyboards, and speech recognition by smart speakers. Its real power, however, comes from the fact that it works in areas far beyond language. It can generate anything with repeating motifs or patterns, from images with tools such as Dall-E, Midjourney and Stable Diffusion, to computer code with generators like GitHub CoPilot, or even DNA.”

Claire Hughes Johnson: “The Marty Linsky quote that I really like is, “Leadership is about disappointing people at a rate they can absorb,” which sounds somewhat negative. When you think about leadership, it’s about driving people toward a vision. You don’t have all the specifics; it’s challenging. You’re setting goals that don’t always seem achievable, which can be disappointing to people. In the process of setting that vision and of getting that followership up the mountain, you’re liable to disappoint people because you don’t have all the answers. You won’t actually make it in a straight line. Yet you are creating change. You’re creating some discomfort. You’re turning up the heat on the people around you. People want to follow great leaders, and they also want to impress them. On the other hand, management is about taking something that’s been more defined and saying, “I’m going to identify the talent. I’m going to understand the thing we have to achieve. I’m going to apply the talent to the problem, to the objective. And I’m going to organize my way and have my team achieve that,” which is incredibly powerful. There are some fantastic leaders who are not always great managers and vice versa. They’re quite different. I say in Scaling People that there’s a point in your career you can get to and not be as strong a manager or as strong a leader.”

McKinsey Tech  Trends: “One new trend, generative AI, made a loud entrance and has already shown potential for transformative business impact. This new entrant represents the next frontier of AI. Building upon existing technologies such as applied AI and industrializing machine learning, generative AI has high potential and applicability across most industries.”

My Life System #84: The Second Side – 1

A colleague came up to me and said that she was having a tough time closing an order in a large B2C company. While the marketing team was convinced about our solution, the CFO had put a hold on the project as part of various cost-cutting measures, and the CMO had been unable to persuade the CFO on signing off on the purchase order. How could she break this stalemate? I suggested that she meet the CFO and speak something along the following lines: “You are only seeing the cost side of the equation and not seeing the potential benefits. The product should not be viewed simply as a solution for retention or engagement – it was a solution for boosting revenues and profits. In fact, I am so confident of the outcome that you can pay us after a year – from the upside that our product will generate for you.” I also suggested showing the CFO what our product could do; after all, every person is also a consumer and knows the friction in shopping and dealing with D2C brands. This worked, and we closed the deal.

Many a time, we see only one side of the situation. The second side is missed out. At times, this other side may not even be obvious. The CFO saw only the immediate costs but not the long-term benefits and upside from implementing our martech solution.

During the years that I was doing Nayi Disha, I was less focused on Netcore. My goal was to transform India, and I thought I could change people’s minds and their votes by persuading them about the need for freedom in India. During 2015-18, I came up with many initiatives: the need for a new Indian Constitution to replace the current one which borrowed heavily from the 1935 Government of India Act which made the people of Indian subservient to the rulers, the need for freeing city governments from the state government to drive urbanisation and prosperity, the idea of “Dhan Vapasi” to unlock resources and wealth idled and wasted by the government, and a “United Voters of India” movement to unseat the existing politicians and have a Lok Sabha of Independents to put India on a new track. (Many of these ideas are chronicled here.)

What I failed to see was the other side – the cost of me spending time on the political side and its impact on Netcore. Perhaps, I could have helped fast-track Netcore’s expansion to the US much earlier than we did. Perhaps, I could have led Netcore shift to SaaS for its sales and marketing approach faster. All of these could have accelerated Netcore’s growth. As I look back, while I was learning about India and its possible paths to prosperity, this came at a cost I did not then foresee because I had not considered the “second side” in my decisions on what was the best use of my time and in which field I could have had greater impact.

Thinks 990

WSJ: “The way humans reproduce recorded sound could change more in the next decade than it has in the past century. What’s coming are solid-state speakers, etched from wafers of ultrapure silicon—like microchips. That means they operate like nothing available today—and also that they have capabilities that no existing sound-reproduction system can match. This technology also embodies a broader trend—the conversion of all electronic components to solid-state silicon—that is easy to take for granted, but has had profound consequences for how we interact with the world. The technology that has made this transition possible, called MEMS—short for micro-electromechanical systems—is the reason an entire 1990s RadioShack’s worth of gear can be crammed into the slim slabs of touch-sensitive glass that now fit in our pockets.”

NYTimes: “if you’re new to meditating, it can be hard to know where to start. So start small — with five minutes of breathing exercises to calm and focus the mind every morning. Not only will it “set the tone for the day,” said Dr. Eva Tsuda, a meditation instructor at the UMass Memorial Health Center for Mindfulness, but meditating earlier may make the practice easier to stick to. In a recent study of almost 900,000 meditation app users, those who meditated in the morning were more likely to maintain the habit.”

Scott Galloway: “The business strategy that marked 2023 is not leveraging AI or adopting hybrid work, but focusing on bloat. Specifically how to reduce it. Whether you’re a critic or a stan, Elon’s 80% reduction in the bird’s workforce is the most impactful business decision of the year. The Zuck may have coined the phrase “the year of efficiency,” but it was Elon who inspired the movement…A new generation of business leaders discovered that a firm with a 20% operating margin can see as big an increase in value by cutting costs $1 billion as it can by increasing revenue by $5 billion…Elon didn’t fire 6,000 employees at Twitter, he (effectively) terminated over 300,000 workers across tech. Because every other tech CEO felt they could have the great taste of reduced expenses while avoiding the calories of collapsing revenue.”

Michael Munger: “There are two fundamental truths of macroeconomics, and while we can sometimes work around them, they are surprisingly resilient and robust. First, inflation, at least in the sense of a sustained increase in the overall price level over long time periods, is caused by artificial and unwise increases in the money supply. Second, increases in the overall price level are often misread by entrepreneurs and business people as increases in the actual demand for their specific products. That’s not surprising when you think about it. The price for the widgets you make is going up fast, and you want to expand your factory and hire more workers. But you have trouble doing that, because the blodget makers, and the whatsit makers are all trying to do the same thing. Austrian economists call this the problem of “correlate errors,” where market participants are fooled by inflation into thinking that there is a “real” increase in the demand for their specific product…unless inflation is controlled on a long-term basis, it is workers who will suffer most, as the consequences of the artificial stimulus hurt real economic growth.”

My Life System #83: Closing and Opening Doors – 2

In the mid-1990s, I was trying to sell Image WorkBench, an image processing software, to Indian R&D institutions and hospitals. I had been at it for more than a year and had only gotten two confirmed orders. The selling cycles were long because most buyers were government organisations and needed to go through a tender process. I had a sense that we were failing but refused to accept that my awe-inspiring creation (“look, we can count objects in that image”) did not have a profitable future. Days turned to weeks and then months as I hoped for that one big order which would turn around our fortunes. It never happened. At the same time, the Internet had started to happen. A new entrepreneurial venture in the form of IndiaWorld beckoned. I had to make a choice. I had to let go of my past (the imaging project) to build a new future (India-centric portals). It was only when I closed the first door that the second opened.

This process has two elements that we need to mentally prepare ourselves for:

  • Recognising the need for change: Understanding when it’s time to close a door is crucial. Assess your current situation and ask yourself if it aligns with your goals and values. Are you feeling stagnant or unhappy? If so, it might be time to let go and seek new opportunities. Remember, change can be a positive force in your life, leading to personal growth and greater fulfilment. This is not always easy because of the sense of failure that can envelop us. What we need to understand is that the problem is the relationship or business venture, and not us as individuals.
  • Willingness to embracing the unknown: Closing doors can be scary, as it often means stepping into the unknown. However, it’s important to remember that uncertainty can lead to exciting new possibilities. Embrace the ambiguity and trust that the future holds something better for you. Be open to new experiences and allow yourself to be vulnerable, as this is where growth truly occurs. When I switched from imaging to the Internet, I did not know what would happen; what I felt was the excitement of entering a new world with immense possibilities.

Here are some practical tips for closing doors:

  • Reflect on your current situation and identify areas where change is necessary. (Writing it out helps with the thinking process.)
  • Make a list of the things you need to let go of and why.
  • Establish clear boundaries with people or situations that no longer serve you.
  • Take action to close the doors, whether it’s ending a relationship, quitting a job, or moving away from a negative environment.
  • Seek support from friends, family, professionals, or mentors to help you through the process.

Once you’ve closed the doors to your past, you’ll find that new doors will begin to open. Embrace these new opportunities with enthusiasm and curiosity. Stay true to your values and goals, and trust that these new experiences will lead to personal growth and happiness.

Closing doors is an essential part of personal, professional, and business growth, as it allows us to let go of our past and embrace new opportunities. It can be challenging, but it’s a necessary step in pursuing a better future. By recognising the need for change, embracing the unknown, and taking practical steps to close doors, we can open ourselves up to a world of new possibilities and experiences. Remember, sometimes the only way to move forward is by leaving something behind.

Thinks 989

Economist: “A world in which India and China set their territorial dispute aside, as they did previously for over three decades, following an accommodation to that end in 1988, could be very different from the one many American strategists envisage. India is already much less likely to provide support to American forces in the event of a conflict with China over Taiwan than many in Washington seem to imagine. A sustained India-China thaw would make that unimaginable. In such a world, India would also be even less of a friend to the West on thorny global issues such as climate change, trade and debt than it is currently. A continued India-China detente would be in both countries’ interests. India’s momentary effort to reduce its economic dependence on China underlined how hard that would be. Two of Mr Modi’s biggest priorities, infrastructure and manufacturing, are especially reliant on Chinese inputs. India’s pharmaceutical industry, a big exporter, gets 70% of its active ingredients from China. And even if the prime minister could bear to curb such supplies (of which there is little sign) India’s influential business lobbies would try hard to dissuade him. The brief hiatus also illustrated their strength of feeling and traction on the issue. This does not allay India’s security concerns over China. They are long-standing and India will in any event continue to build up its defences because of them. India sees rapid economic growth as the essential condition for the build-up, among much else. And it rightly sees business with China as a necessary means to help it achieve that growth.”

WSJ: “The world’s population has increased eightfold since 1800, and standards of living have never been higher. Despite increases in consumption, and contrary to the prophecies of generations of Malthusians, the world hasn’t run out of a single metal or mineral. In fact, resources have generally grown cheaper relative to income over the past two centuries. Even on the largest cosmic scale, resources may well be limitless…Long before humans have extracted all the useful atoms in the Earth’s crust and oceans, we will develop the technological sophistication to obtain vastly more atoms and energy from asteroids, planets and beyond. In that future, just as has always been the case, the only bottleneck will be the rate at which new knowledge can be created. And nothing prevents us from improving that rate too. Knowledge is the ultimate resource and there are no limits on creating it.” More from Johan Norberg: “History shows that we don’t have to be satisfied with the economic and intellectual limits of the age in which we live.” And George Will: “Economic growth has not just coincided with, it has been caused by, population growth — more brains, more trade in knowledge. There are, however, those who consider people a plague, and who favor ever-larger regulatory government to prevent ruinous human ingenuity and planet-threatening dynamism. Such people resent the time-price metric of economic (and hence social) progress because it measures the results of millions of unplanned and uncoordinated decisions, cooperations, inventions and refinements. The metric frustrates those who believe, and who benefit from, pessimistic predictions that the supposedly retrograde present is a harbinger of a stagnant future of scarcities — unless government plans a better future. The time-price metric blows to smithereens the idea that progressivism is conducive to progress.” FT: “Energy generation, health and working life could all transform for the better this decade.”

Reuters: “Q: How does the world’s biggest pizza brand respond to high inflation in the world’s most populous nation? A: With the world’s cheapest Domino’s pizza. The 49-rupee ($0.60) pizza in India, Domino’s No.1 market outside America, is the tip of the spear in its fight against rampant inflation that’s squeezing profits and pricing out many customers, according to the CEO of its franchisee there. The company wants to “own that price point”, said Sameer Khetarpal, confirming the stripped down, seven-inch cheese pizza with a “sprinkle” of basil and parsley is Domino’s cheapest anywhere. “You are coming to the store or open the app, because there is a 49-rupee callout,” he said, adding that Domino’s global team supported the plans. “Customers are going to eat out less because prices are higher everywhere – our existing consumers should not go out to some competition.” In Shanghai, by comparison, Domino’s cheapest savoury pizza is priced about $3.80, and in San Francisco about $12, online menu prices show.”

WaPo: “There is, however, no reason that the theory of the novel should be a strictly academic affair. Almost all of us read novels, after all, and it’s worth thinking about what we’re up to when we do. Joseph Epstein, longtime former editor of the American Scholar magazine and longer-time literary culture gadfly, has attempted just that in his slim but ambitious new book, “The Novel, Who Needs It?”: It is, or at least initially seems to be, a theory of the novel for the rest of us. In that regard, it is an admirable effort. Unfortunately, it is not one that Epstein himself seems prepared to put into practice. “Reading superior novels,” Epstein writes, “arouses the mind in a way that nothing else quite does.” Echoing some other prominent theorists on the subject, he seems to hold that this is an effect of the novel’s polyphonic qualities, its ability to let various voices jangle against one another. “More than any other literary form, the novel is best able to accommodate the messiness of detail that life presents,” he argues. “The novel, for those who love it, is the literary form of forms.” Above all else, for Epstein this means that novels are good at getting us to experience other minds, mostly through our encounters with their characters: “What the novel does better than any other form is allow its readers to investigate the inner, or secret, life of its characters.” This capacity makes them powerful tools for human improvement, he says, expanding “one’s appetite for the richness of human experience.” It is the novel, he concludes, that guarantees our access to a “more complex view of life, its mystery, its meaning, its point.””

My Life System #82: Closing and Opening Doors – 1

There are many occasions when we find ourselves in a bad place. We want to get out of such situations but are not always sure. The past keeps tugging while the future seems distant and unknown. I have been through this many times. My learning: we need to close doors before we can open new ones. This concept is crucial in personal growth and self-discovery, as it encourages us to let go of our failed past (and in some cases a stagnant present) and embrace new future opportunities.

I started thinking about this when I was in a meeting some time ago to discuss how best to monetise AMP in email. We had been trying to charge businesses a premium over ordinary emails. It was proving hard to persuade brands to pay extra and was also slowing down our goal of ensuring widespread AMP adoption. It was then that I asked myself a question: what if we did not charge extra for AMP emails? What if we closed that door? What new ones could I open? It was only then that I started thinking about “productised AMP.” We could monetise products around AMP rather than AMP itself. I needed to discard one option to open the possibility of alternatives.

Holding onto past experiences, relationships, and circumstances can be detrimental to our well-being. It prevents us from moving forward and achieving our full potential. By closing doors, we allow ourselves the freedom to grow and explore new paths in life. Letting go of what no longer serves us is a sign of strength and maturity, not weakness.

A year or so ago, I met with a friend, who found new doors opening after closing an old one. He had had a long career in a corporate role for several years, but deep down, he felt unfulfilled and stagnant in his career. He knew that something needed to change, but the fear of the unknown held him back. After confirming that he was financially well-off and thus could take some risks, I suggested that he quit his current job (the equivalent of closing the door). I then recommended going out and meeting people to consider new options. “Attend conferences, start writing, talk to anyone you know who is willing to give you 30-60 minutes of time.” My friend took the leap, resigned from his position, and began searching for new opportunities.

When we met again after a few months, my friend had embarked on this new journey, and was filled with excitement. He had started attending networking events, enrolling in online courses, and connecting with people. New doors were beginning to open. Business ideas were forming. He had even come across a person who he thought could be a possible co-founder for a new venture. Cut to the present. My friend is an entrepreneur and just getting his product to market. I have never seen him happier! He knows the odds of success are still low, but the joy of being free and the designer of his destiny is what he loves. And it had all begun with the resignation letter that he had held on to for many months and even perhaps years because the comfort of the known and fear of the unknown prevented him from closing a door and opening a new one. By making the jump, embracing the unknown, and staying true to himself, he was able to find a new path that was more aligned with his dreams and aspirations.

Thinks 988

Deirdre McCloskey: “What are the virtues of capitalism? Trying things out. The only way to get new things, such as we have to an astonishing degree since the liberal revolutions of the 19th century is to let ordinary people “have a go” (as the English say), is through trying out commercially tested betterment. If an electric car in 1900 is a failure in the market, the age of internal combustion engines comes. If it succeeds in 2000, the age of electric cars comes. The government is ill-equipped to choose such winners. The other virtue is massive altruism. A novelty does not survive a commercial test unless it is profitable. Being profitable means that the entrepreneur has found something that masses of people find desirable, such as central heating in cold countries or cheap air conditioning in hot. Being unprofitable means that you are harming people on balance, wasting resources to make things they do not want. Markets are the most altruistic system we have. Governments, by contrast, are systems of coercion, by definition producing what people do not want, worsened by corruption impossible in mutually advantageous exchange.” [via CafeHayek]

Ben Thompson: “The broader issue is that the video industry finally seems to be facing what happened to the print and music industry before them: the Internet comes bearing gifts like infinite capacity and free distribution, but those gifts are a poisoned chalice for industries predicated on scarcity. When anyone could publish text, most text-based businesses went from massive profitability to terminal decline; when anyone could distribute music the music industry could only be saved by tech companies like Spotify helping them sell convenience in place of plastic discs. For the video industry the first step to survival must be to retreat to what they are good at — producing content that isn’t available anywhere else — and getting away from what they are not, i.e. running undifferentiated streaming services with massive direct costs and even larger opportunity ones. Talent, meanwhile, has to realize that they and the studios are not divided by this new paradigm, but jointly threatened: the Internet is bad news for content producers with outsized costs, and long-term sustainability will be that much harder to achieve if the focus is on increasing them.”

Martin Wolf: “Where is India now and where might it go, economically and politically?…Let us assume that India’s GDP per head continues to grow at 5 per cent a year, while that of the US grows at 1.4 per cent, roughly as it has over the last three decades. Then, by 2050, India’s GDP per head (at purchasing power) would reach about 30 per cent of US levels, roughly where China’s is today. According to UN median forecasts, India’s population would also be 4.4 times as big as that of the US. So, its economy would be some 30 per cent larger than the US’s. It is, in sum, quite reasonable to assume that India will become a great power. It is not that hard to imagine that its economy will be of a similar size to that of the US by 2050. Thus, western leaders are making a sensible bet on an alliance of convenience with India.”

FT: “Artificial intelligence companies are exploring a new avenue to obtain the massive amounts of data needed to develop powerful generative models: creating the information from scratch. Microsoft, OpenAI and Cohere are among the groups testing the use of so-called synthetic data — computer-generated information to train their AI systems known as large language models (LLMs) — as they reach the limits of human-made data that can further improve the cutting-edge technology…Generic data from the web is no longer good enough to push the performance of AI models, according to developers. “If you could get all the data that you needed off the web, that would be fantastic,” said Aidan Gomez, chief executive of $2bn LLM start-up Cohere. “In reality, the web is so noisy and messy that it’s not really representative of the data that you want. The web just doesn’t do everything we need.”…The new trend of using synthetic data sidesteps this costly requirement. Instead, companies can use AI models to produce text, code or more complex information related to healthcare or financial fraud. This synthetic data is then used to train advanced LLMs to become ever more capable.” Jayant Sinha: “Amidst challenges, India can thrive with transformative opportunities in AI, innovative batteries, nuclear fusion, and manufacturing growth, paving the way for sustainable prosperity.”

My Life System #81: Fiction Immersion

I wrote previously about my liking for thrillers: “A good story transports you to a different world – it is the equivalent of dreaming with eyes open. Some authors that I like include Daniel Silva (Gabriel Allon series), Michael Connelly (Bosch and others), Anthony Horowitz, Scott Turow and John Grisham (legal), David Baldacci, Joel Rosenberg, David Ignatius, Brad Thor, Jeffrey Deaver (Lincoln Rhyme), Ken Follett, and Ruth Ware (Agatha Christie type thrillers).”

While thrillers are a good escape and there is no shortage of titles that come through the year, every so often I read a book which is different and leaves a mark. One of the best books I read was “Klara and the Sun” by Nobel laureate Kazuo Ishiguro. It is a book which must be read slowly because each sentence is so beautifully crafted. The book immerses us in the world as seen through the eyes and ‘mind’ of Klara. It is set in a near-future where Artificial Friends (AFs) are created to alleviate human loneliness. Klara, an extremely observant solar-powered AF, is chosen by a young girl named Josie to be her companion. The story follows Klara’s journey to understand the complexities of human emotions, relationships, and mortality as she tries to save Josie’s life by seeking the mysterious power of the Sun. The book explores themes of love, artificial intelligence, ethics, the essence of consciousness, questioning the nature of life and what makes us human.

While reading the book, I was completely immersed in it. It was a very different experience from reading murder mysteries and thrillers where the race is to the finish line. I did not want the Klara book to end. Even after I had read it, the book stayed with me. It contemplated a future that was not far off, and thanks to the exponential innovation we are now seeing in AI, that future could happen much sooner than we expect. Klara is such an endearing creation and one begins to wonder if machines can have feelings or it is just the algorithms at work, blurring the line between human and machine.

Another book I read recently was “Notes on an Execution” by Danya Kukafka. I came across it after it won the 2023 Edgar Award for Best Novel. It explores the psyche of a serial killer (Ansel Packer, in second person) and the women who shaped him. The book is about the last 12 hours before his scheduled execution. As Jacqueline Bublitz writes: “In a chapter poignantly titled Elsewhere, we get to imagine the lives of the women and girls he murdered, if only they had been left alone. These moments that might have been are both beautiful, and beautifully ordinary. Traveling to other countries. Holding babies. Remembering the eating of an orange in the sun. We see what the man who took their lives could not. That an entire universe was contained within each woman. Life after life to be lived. She was always more than her ending, the worst thing that happened to her. And he will only ever be the worst thing he did.” The book is very well written and brings the tension alive.

A good fiction book is about immersion – travelling through space and time into the characters that the author creates. It weaves together elements of setting, plot, and character development to create a vivid and engaging world that captivates us as readers, inviting us to lose ourselves in the story. For those few hours, the words on the page (or screen) intersect with our thoughts and create a mind meld. Through immersive writing, the author evokes a range of emotions, allowing us to empathise with the characters’ experiences and explore the intricacies of human relationships and life’s complexities. We can envision ourselves in the fictional universe a good author crafts, with detailed descriptions and believable dialogue. This resonance provides an escape from the mundane on a lazy weekend afternoon or a late night after a long workday, offering a portal that connects the author’s writing and our imagination. Immersion in a good fiction book fosters a deeper understanding of the human experience – very different perhaps from our own. The book leaves behind questions, some answers, and many memories that linger long after the final page is turned.

Thinks 987

Management Tools & Trends: Bain’s regular survey. [via Rita McGrath]

Gena Gorlin: “As a builder, you approach your life as the ultimate project you are in charge of shaping and overseeing (i.e., building), by your own efforts and according to your own chosen vision and values, with yourself as its ultimate owner and beneficiary. If you wanted to assess the extent to which you’ve been in a builder’s mindset in the past week, you might ask yourself: how much of it have I spent choosing to do things based on how I thought they would serve and advance my life?”

Arnold Kling: “Neoclassical economists said that your wage as a worker will be set equal to the marginal revenue of what you produce. If an additional hour of your work enables the firm to produce 10 more widgets, and widgets sell for $2 each, then your wage will come to $20 an hour. In the twenty-first century, marginalism does not apply to pricing or to wage-setting. To understand the contemporary economy, we have to think in terms of overhead. Real-world business is often dominated by overhead. Overhead, or fixed cost, is all of the cost that a firm incurs even if it sells no output. You need to pay for tax compliance. You need a business license. You have advertising and marketing expenses. You need to develop and refine your product. You need IT infrastructure. As you get bigger, you need middle managers, a human resource department, finance and accounting, a legal department, janitorial staff, security guards, and on and on…Marginalism is an interesting theoretical construct, worth learning. And there may be some situations in which it provides a decent approximation for research purposes. But the real world of business is increasingly dominated by overhead. Economists should more fully embrace The Overhead Revolution.”

Brian Chesky: “I always believe that the best loyalty program is people loving your product and if they love your products, they come back.”  More from WSJ on loyalty programs: “Loyalty programs with tiers or earning mechanisms can provide companies with considerable increases in sales and gross profits, according to a 2019 study in the Journal of the Academy of Marketing Science that Voorhees co-wrote. The key, he says, is the feeling customers get from reaching a level of loyalty status. “It’s not so much about earning them the first time, but once you have them, you don’t want to lose them,” he says.”

FT: “Moullakis and Wright’s book The Millionaires’ Factory, told in anecdotal style and based on a healthy level of access to older generations of Macquarie bankers, charts its rise from a handful of Harvard Business School graduates working on advisory mandates in Sydney to become the pioneer of infrastructure as a separate asset class for long-term investors, and today, one of the world’s biggest financial traders in commodities. So why did Macquarie prosper when many others did not? The authors show Macquarie’s culture was far more important than any particular business deal, strategy or innovation, with several of its peculiarities going back to the bank’s early days. The philosophy of David Clarke and Mark Johnson, who built Hill Samuel Australia in the 1970s, “was to give employees as much latitude as possible, while remaining consistent with safety and controls”. Throughout Macquarie’s history there has been little top-down strategy or capital allocation. Instead, the company empowers entrepreneurial individuals to evolve new business lines, from 24-hour foreign exchange dealing in Sydney, to gold bullion arbitrage with London, cash management trusts, cross-border leasing and later ideas in infrastructure and commodities.”