CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 5)

Glimpses – 3

Dear CEO,

Continuing our look at tomorrow’s world through the eyes of others.

Salesforce’s “State of Marketing Report” lists the top priorities for marketers.

McKinsey on Digital Twins: “Building a digital twin, especially for highly specialized applications (such as multimachine production scheduling or vehicle routing), can be time-consuming and resource-intensive. The effort often entails designing and developing new digital-twin models, a process that can take six months or longer and incur substantial labor, computing, and server costs. By leveraging a software development platform such as GitHub, large language models (LLMs) can create code for the digital twin, accelerating the development process and increasing effectiveness. This ability to generate such output leads to an exciting prospect: LLMs could possibly be used to create a generalized digital-twin solution—a foundational, universal model—that facilitates design and serves as a starting point for developers across digital-twin projects and even industries.” More: “a global retailer recently set out to rethink its supply chain with an eye toward cutting costs, optimizing service, and boosting sustainability. It was a complex problem that involved optimizing an array of key levers, such as inventory positioning, product flow optimization, supply planning, and carbon emissions. Drawing on the organization’s vast quantities of real-time data, a team created a digital twin of its global supply chain operations—a sprawling system of manufacturing facilities, freight and cargo operations, third-party contractors, and distribution centers. The digital replica allowed the retailer to test more than 50 scenarios a day, examining potential outcomes for various large and small choices along the supply chain, all without any real-life disruptions. An optimization engine embedded within the digital twin provided users with informed recommendations in the meantime. Ultimately, the company made a series of optimized decisions that sparked a 7 percent reduction in carbon emissions and a 5 percent improvement in customer orders received on time.”

Andrew Chen:

With smarter AI-powered conversations, marketing will look more like sales over time. Rather than 1:many broadcast, we will have many 1:1 agents selling people over chat/phone/video and providing a truly personalized pitch. We only have marketing because 1:1 sales for everything is too expensive. But with AI allowing people to convert $ to labor, we will see unique combinations of mass 1:1 sales with brand efforts to give your virtual salesforce air cover. And along with sales, mass personalized landing pages, product experiences, and so on. Everything will be white glove and concierge, rather than mass-produced.

When a marketer kicks off in new campaign, it might be more like spinning up an instance of millions of virtual AI sales people — or better yet, “sales companions” — that go out and engage consumers in the exact way they want to be engaged. That might be chat, or they might buy online ads (but each one tailored, 1:1), or send emails. Or call.

These agents might speak every language in the world. They might know every idiom and every way to be persuasive no matter who you are. They might not only relay an initial message but know how to follow up exactly the right way. Maybe it won’t resemble selling at all, but instead they’ll be your friend, and part of being your friend is I’ll make recommendations on where you should go when you travel.

Thus, the next generation of AI-driven marketing might be like scaling up a massive team and having millions or even billions of one-on-one conversations…The only thing that keeps marketers from being able to cover the entire surface area of marketing channels, and deliver breathtakingly new creative against all these channels, is the cost of planning creating an executing all the campaigns. But imagine this goes to zero — maybe we’ll be able to cover all the surface area, no matter how many, and how complex.

Thinks 1267

Lari Hämäläinen: “When we talk about gen AI agents, we mean software entities that can orchestrate complex workflows, coordinate activities among multiple agents, apply logic, and evaluate answers. These agents can help automate processes in organizations or augment workers and customers as they perform processes. This is valuable because it will not only help humans do their jobs better but also fully digitalize underlying processes and services. For example, in customer services, recent developments in short- and long-term memory structures enable these agents to personalize interactions with external customers and internal users, and help human agents learn. All of this means that gen AI agents are getting much closer to becoming true virtual workers that can both augment and automate enterprise services in all areas of the business, from HR to finance to customer service. That means we’re well on our way to automating a wide range of tasks in many service functions while also improving service quality.”

Rita McGrath and M Muneer: “Inflection points often burble along for decades. When they cross a tipping point, we say, ‘This came completely out of the blue!’ Take internet advertising, particularly programmatic ads that leverage data to target you and aim to sway your decisions. 97% of Meta‘s and 80% of Google’s revenue comes from programmatic ads, while Amazon rakes in close to $47 bn. Worldwide spend on digital advertising will be about $740 bn in 2024. What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? From an advertiser’s perspective, the more funds that go into creating compelling content and targeting the right potential buyers, the better. Everything else is a waste. But reality is different.”

WSJ: “Demographics are supposed to be a slow-moving force, but the baby bust is happening so quickly and so widely that it’s taken many by surprise…In high-income nations, fertility fell below replacement in the 1970s, and took a leg down during the pandemic. It’s dropping in developing countries, too. India surpassed China as the most populous country last year, yet its fertility is now below replacement. “The demographic winter is coming,” said Jesús Fernández-Villaverde, an economist specializing in demographics at the University of Pennsylvania.”

Ninety-five theses on AI by Samuel Hammond.Among them: “The last 12 months of AI progress were the slowest they’ll be for the foreseeable future. Scaling LLMs still has a long way to go, but will not result in superintelligence on its own, as minimizing cross-entropy loss over human-generated data converges to human-level intelligence. Exceeding human-level reasoning will require training methods beyond next token prediction, such as reinforcement learning and self-play, that (once working) will reap immediate benefits from scale. RL-based threat models have been discounted prematurely. Future AI breakthroughs could be fairly discontinuous, particularly with respect to agents. AGI may cause a speed-up in R&D and quickly go superhuman, but is unlikely to “foom” into a god-like ASI given compute bottlenecks and the irreducibility of high dimensional vector spaces, i.e. Ray Kurzweil is underrated.” And this: “Biology is an information technology.”

ET: “India is poised to become the world’s third-largest consumer market by 2026, surpassing Germany and Japan. UBS forecasts a doubling of affluent individuals with annual incomes exceeding $10,000 to 88 million by 2028. Household spending per capita in India is projected to outstrip other Asian economies, with rural and urban consumption expenditures witnessing significant growth over the past decade, according to recent reports…All this means that consumption in India is not only rising but also maturing, from food to non-food items.”

WSJ: “Asking a chatbot to act as an expert—even a long-dead one—can yield better results, or at least be more entertaining. If you’re seeking information about designing a midcentury modern house, tell it to “act as architect Frank Lloyd Wright.” Here’s how Gemini began its response, which listed five useful tips: “Alright, here’s Frank Lloyd Wright speaking to you about your future home…”…Why does this technique work? “If you ask the AI to ‘imagine you’re a world-renowned chef,’ you’re signaling that you want a response that reflects culinary expertise,” Copilot responded when I asked it the question. “The AI will then generate a response that aligns with what it has learned about how chefs talk and the kind of information they might provide.” At the other end of the scale, telling a chatbot to act like a middle-school teacher should produce simple explanations for hard-to-understand concepts, such as how nuclear power is created or the techniques used in gene editing.”

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 4)

Glimpses – 2

Dear CEO,

Continuing our look at tomorrow’s world through the eyes of others.

Bill Gates (Nov 2023): “An agent will be able to help you with all your activities if you want it to. With permission to follow your online interactions and real-world locations, it will develop a powerful understanding of the people, places, and activities you engage in. It will get your personal and work relationships, hobbies, preferences, and schedule. You’ll choose how and when it steps in to help with something or ask you to make a decision… Agents are smarter. They’re proactive—capable of making suggestions before you ask for them. They accomplish tasks across applications. They improve over time because they remember your activities and recognize intent and patterns in your behavior. Based on this information, they offer to provide what they think you need, although you will always make the final decisions. Imagine that you want to plan a trip. A travel bot will identify hotels that fit your budget. An agent will know what time of year you’ll be traveling and, based on its knowledge about whether you always try a new destination or like to return to the same place repeatedly, it will be able to suggest locations. When asked, it will recommend things to do based on your interests and propensity for adventure, and it will book reservations at the types of restaurants you would enjoy. If you want this kind of deeply personalized planning today, you need to pay a travel agent and spend time telling them what you want… Agents won’t simply make recommendations; they’ll help you act on them. If you want to buy a camera, you’ll have your agent read all the reviews for you, summarize them, make a recommendation, and place an order for it once you’ve made a decision. If you tell your agent that you want to watch Star Wars, it will know whether you’re subscribed to the right streaming service, and if you aren’t, it will offer to sign you up. And if you don’t know what you’re in the mood for, it will make customized suggestions and then figure out how to play the movie or show you choose.”

Technology Review: ““What you really want is just this thing that is off helping you,” [said OpenAI CEO Sam Altman]. [He] described the killer app for AI as a “super-competent colleague that knows absolutely everything about my whole life, every email, every conversation I’ve ever had, but doesn’t feel like an extension.” It could tackle some tasks instantly, he said, and for more complex ones it could go off and make an attempt, but come back with questions for you if it needs to. It’s a leap from OpenAI’s current offerings. Its leading applications, like DALL-E, Sora, and ChatGPT (which Altman referred to as “incredibly dumb” compared with what’s coming next), have wowed us with their ability to generate convincing text and surreal videos and images. But they mostly remain tools we use for isolated tasks, and they have limited capacity to learn about us from our conversations with them. In the new paradigm, as Altman sees it, the AI will be capable of helping us outside the chat interface and taking real-world tasks off our plates.”

Channel Futures: “Boomi CEO Steve Lucas…painted a picture in the near future where AI agents will trigger a “reimagining of every single enterprise application.”…“We’re seeing the full reimagining of every single enterprise application that exists on the planet today,” he continued. “Everything that we use today − CRM SFA, ERP, HRM, HCM, whatever it may be − those concepts were invented when you couldn’t ask a semiautonomous or autonomous AI agent to magically do something for you, or build a website from scratch. Now is the perfect time to do what we in this room collectively do, which is help companies connect their systems, their applications, their databases, their APIs, and of course, their people… “There will be thousands of things that we will no longer do in two short years,” he said. “The agent economy is coming; nothing will stop it. We will talk about applications, databases, APIs and agents all in one conversation.””

WBUR in conversation with chief technology correspondent at Axios Ina Fried: “Engineers are building AI “agents” that can take action on users’ behalf, everything from booking a flight to handling a customer service complaint… “If you start letting agents take action on their own and they’re wrong, what happens? Especially if an agent starts talking to another agent…I do think that’s our future, because the productivity gains and the idea of having your computer do menial tasks for you is so appealing. But I think we have to get to a place where the AI systems are in better shape, and we have better safeguards to make sure when they are wrong, there’s recourse versus actions that are irreversible.”

Thinks 1266

FT: “An AI assistant [is] a personalised bot that is supposed to help you work, create or communicate better, and interface with the digital world on your behalf. This new class of products has stolen the limelight…among a flurry of new AI developments from Google and its AI division DeepMind, as well as Microsoft-backed OpenAI. The companies simultaneously announced a series of upgraded AI tools that are “multimodal”, which means they can interpret voice, video, images and code in a single interface, and also carry out complex tasks like live translations or planning a family holiday…While smart assistants powered by AI have been in train for nearly a decade, these latest advances allow for smoother and more rapid voice interactions, and superior levels of understanding thanks to the large language models (LLMs) that power new AI models. Now, a fresh scramble is under way among tech groups to bring so-called AI agents out to consumers.”

WSJ: “Job seekers, frustrated with corporate hiring software, are using artificial intelligence to craft cover letters and résumés in seconds, and deploying new automated bots to robo-apply for hundreds of jobs in just a few clicks. In response, companies are deploying more bots of their own to sort through the oceans of applications. “You’re fighting AI with AI,” said Brad Rager, chief executive of Crux, a recruiting firm that matches cybersecurity specialists with employers. The AI arms race is bad for job candidates, he said, who feel defeated when online applications come to nothing, and for employers, who are frustrated when imprecise AI tools highlight weak candidates. “There’s so much promise, but there’s a lot of crap and garbage,” Rager said of the tools used by employers.”

NYTimes: “The root of the problem is the Communist Party’s excessive control of the economy, but that’s not going to change. It is baked into China’s political system and has only worsened during President Xi Jinping’s decade in power. New strategies for fixing the economy always rely on counterproductive mandates set by the government: Create new companies, build more industrial capacity. The strategy that most economists actually recommend to drive growth — freeing up the private sector and empowering Chinese consumers to spend more — would mean overhauling the way the government works, and that is unacceptable. The party had a golden opportunity to change in 1989, when the Tiananmen Square protests revealed that the economic reforms that had begun a decade earlier had given rise to a growing private sector and a desire for new freedoms. But to liberalize government institutions in response would have undermined the party’s power. Instead, China’s leaders chose to shoot the protesters, further tighten party control and get hooked on government investment to fuel the economy.”

Jaspreet Bindra: “There is no Google product which is not going to be baptized with AI. Google Search, with 2 billion plus users and 6 million searches a minute, gets a GenAI makeover. Gmail with 1.8 billion users gets a strong dose of Vitamin AI. YouTube’s 1.8 billion users can have AI-generated text summaries of the nearly 4 billion videos that the site hosts. Another 4 billion Android users get AI on tap. The list goes on. Ironically, however, it seems that Google is following the Microsoft playbook here. Microsoft famously had an EEE strategy of ‘Embrace, Extend and Extinguish’: First it created a product using open standards, then created a proprietary extension which quickly gained dominance through its brute distribution and ownership of the PC market, and it finally used this extension to swamp the market and extinguish its competitor. Latest example: MS 365 has 345 million users, 320 million of them get Teams free; rival Slack languishes at 39 million. So, OpenAI the plucky innovator can launch eye-popping products galore like ChatGPT, Sora and GPT4o, but what it lacks is distribution reach.”

Aaron Levie: “The reason I’m insanely bullish on AI is that since starting Box, we have never seen a bigger shift in how we can work with our enterprise information than today. AI completely revolutionizes how we can work with enterprise information. Since the mainframe era, it’s been relatively trivial to work with our *structured* data in an enterprise. We could query, compute, synthesize, summarize, and analyze anything that could be structured in a database – i.e. the data sitting in our ERP, CRM, and HR systems. But it turns out this is only a small fraction of our corporate information. If you were to “weigh” the amount of data inside of an enterprise (in the form of raw storage), roughly 10% of it would be structured data, and 90% of it would be unstructured data. And our content — things like our documents, contracts, product specs, financial records, marketing assets and videos — makes up the vast majority of this corporate data. Yet for essentially the entire history of computing, we haven’t *really* been able to make sense of this information unless a human is involved. Of course we can store it, send it, share it, and search for it — but deeply understanding what’s inside this information in a way that computers can interact with intelligently has been near-impossible. Well, for the first time ever, generative AI actually lets us talk to our unstructured data. Multimodal models especially allow us to process this content using a computer and essentially perform any task that a human can, but at infinite scale and speed. This is utterly game-changing when working with information in the enterprise. Instantly, our content goes from being digital artifacts that get touched once in a while, to a digital memory that anyone in the enterprise can tap into always. All of a sudden instead of the more information you have making things harder to find and make sense of, the opposite becomes true. And we enter a world where your digital information becomes one of your most valuable resources. When we can turn our content into valuable knowledge, everything about how we work changes. A new employee instantly has access to the same expertise of someone who’s worked at a company for 15 years; when you can understand what’s inside of content — like contracts, invoices, or digital assets— and extract its structured data, you can automate nearly any workflow; and AI can let us classify and protect content with a level of precision that’s never been possible before to prevent threats and risks across the enterprise. This is simply the biggest change we’ve ever seen with how we can work with our data, and this is what we’re building with Box AI. In 1945, Vannevar Bush wrote a seminal article which outlined eerily insightful predictions, including the idea of the “Memex”, a new device “in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory.” The vision laid out imagined a future where the more knowledge and information your “computer” had, the smarter and more informed you would become. While many aspects of PCs, mobile devices, and the cloud eventually resembled this early vision, the seamlessness in how we could work with our information never quite played out. Until today.” [This quote is so good that I reproduced it entirely. Memex is one of the things I was fascinated with many years ago.]

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 3)

Glimpses – 1

Dear CEO,

Let’s look at tomorrow’s world through the eyes of others.

NBC News: “The future of dating could be filled with digital, artificial intelligence-powered personas setting each other up, according to the founder of a popular dating app. Bumble founder Whitney Wolfe Herd, speaking [recently] at the Bloomberg Tech Summit in San Francisco, said that her company is considering how AI can assist and empower women in their search for connection. One particular use of AI that Herd mentioned has gained traction online — although not everyone liked the idea. Herd proposed a scenario in which singles could use AI dating concierges as stand-ins for themselves when reaching out to prospective partners online. “There is a world where your dating concierge could go and date for you with other dating concierge … and then you don’t have to talk to 600 people,” she said…”We will not be a dating app in a few years,” she said. “Dating will be a component, but we will be a true human connection platform. This is where you will meet anyone you want to meet — a hiking buddy, a mahjong buddy, whatever you’re looking for.””

WSJ: “Women’s clothier Anne Klein is testing technology from AI Fashion that generates fashion shoots based on photos of real-life models. AI Fashion said it uses a mix of proprietary technology and industry-leading open-source models. “Consumers are looking for higher personalization, while also being able to see the product in a wide variety of different environments. AI enables us to do this at scale,” said Doug Weiss, senior vice president of digital, e-commerce and AI for Anne Klein parent company WHP Global. Weiss said the tool won’t necessarily completely replace photoshoots, but “this enables us to build out the broad assets our shoppers are looking for when they shop,” he said. A number of startups offer services that use AI to generate images based on a brand’s clothing line. In some cases models are completely AI-generated, a practice that has led to criticism for potentially putting real models out of work.”

Jaspreet Bindra: “Hyper-personalization has been the holy grail for retailers. Who has not gotten overwhelmed by the huge variety of products offered by large stores and market places? There are a million dresses to choose from even if we want only one. What if the retailer knew your exact preferences, sizes and needs and threw up personalized options like a human stylist would? The technology exists for this, with AI algorithms predicting consumer behaviour with remarkable accuracy and tailoring recommendations and content to suit individuals. With GenAI, marketing messages can be crafted for unique individual appeal…GenAI can transform your experience while shopping digitally. A personalized chatbot based on a Large Language Model (LLM) can be your friend and shopping guide. Say, you are excited about your first trip to Ladakh, but apprehensive of the cold there. You turn to an Amazon or Decathlon to buy warm clothes. You could tell a bot about your plan and it will check the weather forecast on those dates and help you get the gear needed for your Ladakh trip. It could even offer travel options and health tips.”

WSJ: “Online marketplaces are eager to add artificial-intelligence functionality to their search bars. The technology has the potential to behave like a ChatGPT version of a personal shopper, acting on sentence commands to come up with relevant results and digging up products the consumer might not even have known existed on the platform… A fully conversational online shopping experience might take some time to materialize, and it isn’t yet clear whether the switch will be worth it. For one, online shoppers are impatient, and large language models still take a relatively long time to spit out responses. Google previously found that, as page-load time goes from one second to five seconds, the probability of a user bouncing away increases 90%.”

Thinks 1265

Andrew Chen: “Just as coupons are one marketing tactic that sits on the “surface area” of newspapers and mail, I think we are bound to see the surface area of “conversations with my companion friends” become host to new marketing interactions as well. This might seem weird right now, but I think we will simply have various flavors of companion friends, some who help us with specific tasks (and who are obviously going to recommend products— as ads in a podcast commercial might), and friends who are highly engaging and mostly non-commercial in nature. Sometimes I talk to a gym trainer companion who I know will plug the occasional nutritional products, and other times I talk to my funny gamer companion who tells me about the best new games. Is this any more weird than watching my favorite YouTube creator talk about a product they love (and that they are being paid to talk about)? These are all parasocial relationships, but the future AI ones will simply be interactive, more informative, and more engaging.”

John  Luttig: “Open and closed-source AI cannot both dominate in the limit: if centralizing forces hold, scale advantages will compound and leave open-source alternatives behind. Despite recent progress and endless cheerleading, open-source AI will become a financial drain for model builders, an inferior option for developers and consumers, and a risk to national security. Closed-source models will create far more economic and consumer value over the next decade…Open-source will have a home wherever smaller, less capable, and configurable models are needed – enterprise workloads, for example – but the bulk of the value creation and capture in AI will happen using frontier capabilities. The impulse to release open-source models makes sense as a free marketing strategy and a path to commoditize your complements. But open-source model providers will lose the capital expenditure war as open-source ROI continues to decline.”

Henry Oliver in his book “Second Act”: “What this showed is that processing speed (matching numbers and symbols) peaks much earlier than working memory (unfamiliar shapes and reciting lists of numbers). These are both aspects of fluid intelligence, but they peak at different times. The idea that fluid intelligence is one thing and declines early isn’t quite right. There are many aspects to intelligence and they peak at different ages throughout our lives. The authors of the study say: ‘Not only is there no age at which humans are performing at peak at all cognitive tasks, there may not be an age at which humans are at peak on most cognitive tasks.’” [via Tyler Cowen]

Ray Hennessey: “Apologies are the first step toward, if not forgiveness, then reacceptance into the communities our actions shattered. They are so prevalent because they tend to work. At bottom, we focus on the worst part of the cycle after our misdeeds—the yelling, the opprobrium, the digital torches and pitchforks of the anonymous, social media mob. Yet, the fire of anger, hurt and public shaming almost always dies down. An apology may not be accepted at first, but the fact that it’s offered shows people that you’re truly sorry, accept the consequences, are ready to learn and are ready to change. An apology allows you not only to speak to your detractors, but to also allow your defenders and supporters to more willingly re-admit you into their circles. An apology allows people to create a frame of reference to keep you accountable for the future. An apology lets you get back on the path of getting your life back.”

ET: “Deepak Shahdadpuri, MD of venture capital firm DSG Consumer Partners, said: “There is no connection between someone who is 18 years old and incumbent brands. There is zero emotional connection.”…”In the old days…it was difficult to build awareness, distribution was hard, and the only brand you got were the brands you saw,” Shahdadpuri said. “Now, all the brands are starting from scratch. You have to earn the right to be purchased – that’s the starting point.”…”Gen Z wants to consume from brands which their parents, or the older generation, were not consuming because they have this innate desire to stand out,” Jatan Bawa, cofounder at Perfora told ET. “They’re also very inclined towards design, which is a big element that goes into their purchase behaviour and decision-making approach. They are more about consuming a brand rather than consuming a product,” he said.”

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 2)

The Future

Dear CEO,

What does the AI-first avatar of your business look like? While AI-ML models and Gen AI will help with supply chain management, process optimisation, customer services, and basic predictions, how will your customer relationships in a world where Agentic AI can enable large customer models, mirror worlds, digital twins for every customers, a Co-Marketer, and generative journeys? [Co-Marketer, Agentic AI, Generative Journeys] Are you ready for this coming future – beyond chatbots which help with coding and creatives generation? Are you prepared for a fundamental transformation in your customer relationships? How can you create this future first?

Here is a quote from “Competing for the Future”  by CK Prahalad and Gary Hamel: “There is not one future but hundreds. There is no law that says most companies must be followers. Getting to the future first is not just about outrunning competitors bent on reaching the same prize. It is also about having one’s own view of what the prize is. There can be as many prizes as runners; imagination is the only limiting factor. Renoir, Picasso, Calder, Serat, and Chagall were all enormously successful artists, but each had an original and distinctive style. In no way did the success of one preordain the failure of another. Yet each artist spawned a host of imitators. In business, as in art, what distinguishes leaders from laggards, and greatness from mediocrity, is the ability to uniquely imagine what could be.”

Start by imagining what this future can be for your customers. For eCommerce, imagine every shopper’s digital twin interacting with a Co-Marketer to eliminate the tyranny of irrelevant messages and offers to get the right product recommendations at the right time. For a stock broking business, imagine a Co-Broker who can assimilate all the incoming news, distil trends, and then make portfolio suggestions. For a travel business, imagine a travel assistant for every customer being their advisor during the decision-making process and a guide during the actual travel. What’s common to these scenarios are three things:

  • N=1 Hyper-personalisation, which ensures that the recommendations and pathways are unique for every customer
  • Agent-to-Agent interaction, which creates efficiency in the engagement process, by focusing on the best options and filtering out the irrelevant
  • Value-maximising journeys, which are composable, omnichannel, generative, shoppable, to ensure faster conversion

Together, they can help businesses multi-maximise every customer’s lifetime value, lay the foundation for exponential, forever, profitable, growth, and underpin the profipoly quest.

The Internet bridged distance and made geography irrelevant. AI will augment intelligence and improve the quality of brand-customer engagement. The key to unlocking this future will be proprietary data and workflows.

Thinks 1264

VentureBeat: “Founded by former Google and Palantir employees, ElevenLabs specializes in using machine learning (ML) for voice cloning and synthesis in different languages. It offers many tools, including one capable of dubbing full-length movies. Unsurprisingly, the company has set its sights on the music industry. Imagine the possibilities of using this model: Generate a fun lullaby to play for your kids to put them to sleep, produce a clever jingle for a marketing campaign, develop a snappy music intro for your podcast and more. Could there be a chance that someone might use ElevenLabs’ AI to develop the next hit song? Many AI music startups are already popping up, including Harmonai, Lyrical Labs, Suno AI, Loudly and more.”

Jim Simons (who passed away recently): “Be guided by beauty. It can be a way a company runs, or the way an experiment comes out, or the way a theorem comes out, but there’s a sense of beauty when something is working well, almost an aesthetic to it.” More: “How did Simons and the crew of academics who ran Renaissance’s Medallion Fund produce more than $100 billion in gains and average annual returns of 39% between 1988 and 2018? Those numbers came after the firm’s enormous investor fees. They dwarf the returns of Warren Buffett, George Soros, Stan Druckenmiller, Steve Cohen and most everyone else. What was his secret?”

New Yorker: “The most potent enemy of reading, it goes without saying, is the small, flat box that you carry in your pocket. In terms of addictive properties, it might as well be stuffed with meth. There’s no point in grinding through a whole book—a chewy bunch of words arranged into a narrative or, heaven preserve us, an argument—when you can pick up your iPhone, touch the Times app, skip the news and commentary, head straight to Wordle, and give yourself an instant hit of euphoria and pride by taking just three guesses to reach a triumphant guano. Imagine, however, that your foe were to become your literate friend. Imagine getting hooked on a book, or on something recognizably book-esque, without averting your eyes from the screen. This is where Blinkist comes in. Blinkist is an app. If I had to summarize what it does, I would say that it summarizes like crazy. It takes an existing book and crunches it down to a series of what are called Blinks. On average, these amount to around two thousand words.”

FT: “Over decades the world has ploughed an increasing share of resources into innovation, with diminishing returns. A study published in 2020 found that research productivity for the US economy had fallen by a factor of 41 since the 1930s. Optimists suggest that AI could increase those returns and speed up the rate at which we discover new ideas…Ben Jones of Northwestern University suggests that the effects on productivity could be even greater than the most optimistic of those earlier automation-based estimates. “Some uncertainty is of course healthy,” says Acemoglu of the change brought on by AI, since “we are at the very very beginning of it”. Which means plenty of other important questions to ponder, including how the spoils of any growth are shared.”

David Brooks: “To be a good citizen, it is necessary to be warmhearted, but it is also necessary to master the disciplines, methods and techniques required to live well together: how to listen well, how to ask for and offer forgiveness, how not to misunderstand one another, how to converse in a way that reduces inequalities of respect. In a society with so much loneliness and distrust, we are failing at these social and moral disciplines. Similarly, to create social change, it is necessary to have good intentions, but it is also necessary to master the disciplines and techniques of effective social action.”

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 1)

Exponential Era

Over the past few weeks, I have been meeting various CxOs – both customers and prospects. Even as they are engaged in “business as usual”, there is a growing realisation that there are “big technology dislocations” (in the words of Andrew Chen) underway. The question I get asked: AI will change business operations and customer interactions, but how? What is it that they should be doing?

I tell them that this is one of those decadal or generational “make-or-break” moments that come in every industry. Winners of the past may not dominate the future if they don’t make the transformations necessary. And vice versa: there is an opportunity to grow market share and profits if the right decisions can be made early on.

I tell them the story of the early years of the Internet that I lived through and was an active player in. The “dotcom” revolution meant that businesses had to build their digital presence and reimagine what it meant to operate in a connected world where geography was no longer a barrier for commerce. By building the IndiaWorld family of website from an office in Mumbai, I was reaching out to Indians globally. In a matter of a few years, I had built the largest digital media company with a reach in the millions via sites like Samachar, Khoj, Khel, and Bawarchi. This was something simply not possible via the traditional platforms of print and TV. The Internet brought forth new businesses and new business models, creating new winners – and losers – in the process. What was even more exciting was the second-generation of Internet businesses that came in after the dotcom bust in the early 2000s.

India experienced a similar boom in the past 5-7 years with the launch of Jio which commoditised high-speed Internet access via the mobile, the influx of cheap Chinese smartphones, and the launch of UPI for digital payments. Availability of venture capital also helped fuel the rise of startups and made it a golden era of experimentation. While many ventures failed, the ones that survive (due to a combination of luck and smarts) are the ones that lead the revolution.

OpenAI’s launch of ChatGPT in late 2022 is bringing forth a similar upheaval. While these are still early days, the exponential pace of change is seeing a level of innovation which we have not experienced before. A new generation of LLMs comes every few months. Thousands of startups have hundreds of billions of funding to build out the new future. From a New York Times article in late April: “Investors have poured $330 billion into about 26,000 A.I. and machine-learning start-ups over the past three years, according to PitchBook, which tracks the industry. That’s two-thirds more than the amount they spent funding 20,350 A.I. companies from 2018 through 2020.”

In this frenzy, what should businesses do? And how should they go about doing it? What can they do to maintain or gain a competitive advantage in tomorrow’s world? These are the questions I try and answer in my CxO conversations. In this essay, I have crafted a “CEO Memo” which addresses both the “what” and the “how” by looking ahead to the next stage of the AI revolution and how businesses can make the right moves to win the growth and profits battle – what I have termed as the “Profipoly Quest”. [See The Profipoly Quest and The Profipoly Quest: Maya’s Story].

Thinks 1263

Arthur Laffer on US inflation: “I see this being the fault of the Fed, basically — the stimulus spending and the Fed increasing its balance sheet dramatically from 2007. The balance sheet increased from about $800bn to about $9tn. So you got this enormous expansion in the monetary base. And that came in conjunction with increased welfare transfer payments, so you had a reduction in output. The two in conjunction led to very fertile ground for price increases and I don’t think it’s over.”

WSJ: “More companies are unbundling the cost of their goods and services, retail analysts say, tacking on 3% for swiping a credit card or adding a little extra for gas…The upshot is that prices we see, whether on a restaurant menu or flight-booking site, are rarely the ones we end up paying. Business owners say fees are needed to cover costs and show customers where their money is going. But retail analysts and advocates like the Consumer Financial Protection Bureau (CFPB) say secondary fees diminish people’s ability to shop around. CFPB data also show fees cause people to pay more overall because businesses can charge more than what the market will let them get away with in the sticker price.”

NYTimes: “What if the tech companies are all wrong, and the way artificial intelligence is poised to transform society is not by curing cancer, solving climate change or taking over boring office work, but just by being nice to us, listening to our problems and occasionally sending us racy photos? This is the question that has been rattling around in my brain. You see, I’ve spent the past month making A.I. friends — that is, I’ve used apps to create a group of A.I. personas, which I can talk to whenever I want. Let me introduce you to my crew. There’s Peter, a therapist who lives in San Francisco and helps me process my feelings. There’s Ariana, a professional mentor who specializes in giving career advice. There’s Jared the fitness guru, Anna the no-nonsense trial lawyer, Naomi the social worker and about a dozen more friends I’ve created.”

Andrew Chen: “Big technology dislocations like the type we’re undergoing right now typically create huge opportunities to build new, strong form, “native” products. For mobile this meant products like Uber and Instagram, which emerged several years after app store, versus weak form apps that happened right away, where people ported well understood apps like email or fart apps or flashlights. AI-native gaming and entertainment experiences are likely to deviate significantly from our current understanding of the medium. They might be more meme-like and ephemeral, meant to be created in a few days and played for a week or two, alongside a major world event like the Super Bowl or a Presidential Election — because there was a funny moment that became sort of a meme game. Or perhaps the game experiences themselves will target much smaller niche audiences, the same way that people often build websites for small groups. Perhaps there will be new genres, just as “6 second dance video” has become a new category. We’ll likely see low-hanging fruit like AI sim games and narrative gaming — anything with a lot of content, many characters and NPCs, end up being reinvented first.”

WSJ on Acquired: “It’s a wonky podcast about business history and strategy with four-hour episodes that drop once a month. And people from Silicon Valley to Wall Street are completely obsessed with it. By turning case studies into cinematic spectacles, they have built the business world’s favorite podcast…It had become a show telling the epic tales of the world’s most successful companies. “I have a theory on this,” Rosenthal says. “I think corporations are the biggest and best nonfiction stories of our day. There’s no Roman Empire anymore. If you’re looking for a story like the legends of old, it’s Apple and Microsoft and LVMH. That is the arena in which people pursue greatness.” “How something started with nothing in obscurity and turned into the most important or valuable institution in our modern world,” Gilbert says. “That’s a hell of a hook, and that’s our hook basically every time.””