Thinks 1269

A question to ponder: “AI is already creating chat, audio and video representations that mimic deceased people. Will conversing with them comfort loved ones, or prolong the feeling of loss and prevent them from moving on? If the chatbots are flawed, could they warp our understanding of who the person really was?”

Porchlight Books: “Life revolves around learning—in school, at our jobs, even in the things we do for fun. Yet learning is often mysterious. Sometimes it comes fairly effortlessly: quickly finding our way around a new neighborhood or picking up the routine at a new job. In other cases, it’s a slog. We may spend hours in the library, yet still not do well on an exam. We may want to switch companies, industries, or even professions, but not feel qualified to make the leap. Decades spent driving a car, typing on a computer, or hitting a tennis ball don’t reliably make us much better at them. Improvement can be fickle, if it comes at all. In Get Better At Anything, Scott Young argues that there are three key factors in helping us learn: See: Most of what we know comes from other people. The ease of learning from others determines, to a large extent, how quickly we can improve. Do: Mastery requires practice. But not just any practice will do. Our brains are fantastic effort-saving machines, which can be both a tremendous advantage and a curse. Feedback: Progress requires constant adjustment. Not just the red stroke of a teacher’s pen, but the results of hands-on experience.”

WSJ: “TV commercials have long stood as the cornerstone of modern advertising. This dominance was owed, in part, to TV’s capacity to reach vast and diverse audiences through ads that leverage sound, sight and motion to evoke emotional responses. These vast audiences aren’t tuning in anymore. “There is no longer that single lever you can pull,” said Vinny Rinaldi, Hershey’s U.S. head of media and analytics, referring to the role that television once played in advertising. The chocolate giant said the share of advertising dollars it spends on TV fell to about 30% from roughly 80% in five years. Brands have been preparing for the inevitable decline of television for years, but many had held out hope that the rise of ad-supported streaming TV would plug the gap. So far, that isn’t happening.”

Shantanu Narayen: “We are in the business of investing in technology. A couple of things have really influenced how we think about it at the company. Software has an S-curve. You have things that are in incubation and have a horizon that’s not immediate, and you have other things that are mature. I would say our PostScript business is a mature business. It changed the world as we know it right now. But it’s a more mature business. And so, I think being thoughtful about where something is in its stage of evolution, and therefore, you’re making investments certainly ahead of the “monetization” part, but you have other metrics. And you say, am I making progress against metrics? But we’re thoughtful about having this portfolio approach. Some people call it a horizon approach and which phase you’re in. But in each one of them, are we impatient for success in some way? It may be impatient for usage. It may be impatient for making technology advancements. It may be impatience for revenue and monetization. It may be impatience for geographic distribution. I think you still have to create a culture where the expectations of why you are investing are clear and you measure the success against that criteria.”

@aish_caliperce: “There’s a notion that AI will help cut down costs and increase efficiency. However, Marc presented a strong counterargument by referencing Jevon’s paradox. Jevon’s paradox: The Jevon’s paradox occurs when technological progress increases the efficiency with which a resource is used (reducing the amount necessary for any one use), but the falling cost of use induces increases in demand enough that resource use is increased, rather than reduced. He gave some eg of Jevon’s Paradox: ->Building roads will only lead to more cars & resulting in traffic. ->CGI in hollywood was developed to reduce the cost of film making but people’s expectation increased, so cost involved in CGI also increased. ->Coal consumption increased in Industrial Revolution when the coal prices decreased. He says,The paradox here making cost of a given piece of software would be reduced, but the massive surge of demand for more powerful softwares will actually increase the cost of building a software company. Customers will start seeking for more & more powerful features.”

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 6)

Five Building Blocks

Dear CEO,

What does all this mean for your business? And how do you lead and build the AI-first version of your business? The first thing to recognise is that this new world is beyond generative AI and chatbots – which enable a natural language interface to query and interact with vast text (and images, audio, and video) libraries. While generative AI will continue to improve productivity of every employee, the real opportunity lies is in the next generation of AI: the world of Agentic AI for the customer interface.

This world will have five building blocks: Large Customer Models, Mirror World, Digital Twins, co-Marketer, and Generative Journeys. Taken together, they will enable the three objectives of hyper-personalisation, the digital twin interacting with the Co-Marketer to simplify the engagement process, and win-win journeys which are value-maximising for both the brand and the customer to enable faster conversions. Let’s discuss this further. And then we will get to the “How” you can make it happen?

Large Customer Models (LCMs): LCMs are the foundation of your AI-driven customer strategy. These models are trained on vast amounts of customer data, including demographics, transactions, interactions, and behaviours. By continuously learning from this data, LCMs develop a deep understanding of each individual customer’s preferences, needs, and patterns. They enable you to create rich, dynamic customer profiles that evolve in real-time, laying the groundwork for truly personalised experiences. Think of LCMs as CDPs come alive.

Mirror World: The Mirror World is a virtual environment where you can simulate and test various customer scenarios and strategies. It’s a sandbox where your AI agents, such as Digital Twins and Co-Marketers, can interact and learn from each other. By running simulations in the Mirror World, you can optimise customer journeys, experiment with new approaches, and identify the most effective tactics before deploying them in the real world. This allows you to innovate faster and with greater confidence.

Digital Twins: Digital Twins are AI-powered replicas of your individual customers. They encapsulate everything you know about a customer – their preferences, behaviours, and interactions – and use this knowledge to predict their needs and actions. Digital Twins operate in the Mirror World, interacting with your Co-Marketer to find the best ways to engage and serve each customer. By having a Digital Twin for every customer, you can achieve true 1:1 personalisation at scale.

Co-Marketer: The Co-Marketer is your CMO’s AI-powered marketing assistant. It collaborates with your human marketing team, taking on tasks like customer segmentation, campaign planning, content creation, and journey optimisation. The Co-Marketer learns from your best marketers and from the interactions between Digital Twins in the Mirror World. It can generate highly targeted, emotionally resonant content and offers for each individual customer, and continuously optimise the timing, channel, and message of your communications. The Co-Marketer also frees up human resources for more creative and strategic initiatives.

Generative Journeys: Generative Journeys represent the next frontier of customer engagement. Unlike static, rule-based customer journeys, Generative Journeys are dynamic, adaptive, and unique to each customer. They leverage the power of your LCM, Mirror World, Digital Twins, and Co-Marketer to create optimal, fluid, value-maximising paths for each customer in real-time. Generative Journeys are omnichannel, shoppable, and designed to accelerate the customer’s progress towards their goals – whether that’s making a purchase, learning about a product, or getting support.

By investing in these five building blocks, you can create a virtuous cycle of learning and optimisation. As your LCM learns from real-world interactions (and events), your Mirror World simulations become more accurate. As your Digital Twins interact with your Co-Marketer, they uncover new insights and strategies. And as you deploy Generative Journeys, you’re continuously learning and adapting to each customer’s evolving needs.

Thinks 1268

Andrew Chen: “There is a reinvention of growth channels, but today’s most effective tactics are very different than what existed before. While we are unlikely to install new apps, we are willing to follow new creators, or share videos/links/photos. We spend a ton of time on social media, within video apps, and comms/collab products in the workplace. It’s partly why creators, short-form video, and shareable memes have become such important growth drivers for new startups today, even though sometimes the spikes are short and ephemeral. And within the workplace, why PLG and bottoms-up growth are often fueled as much from co-workers sharing content as much as observing content posted by AI influencers.”

Mint: “India’s ascent to a middle income-economy hinges on better education and continued focus on infrastructure creation, Asian Development Bank (ADB) chief economist Albert Park said, citing the successful experience of other developed economies. India should also commit to remain an open economy and review import tariffs that may be making inputs costlier for sectors where it has an advantage, Park said on the sidelines of ADB’s annual meeting in Tbilisi…Park said that if ADB were to do an economic diagnosis of the country, education would be among the priority areas where it should really improve the quality since becoming a middle-income country means moving up the technology ladder.”

FT: “Artificial intelligence companies that have spent billions of dollars building so-called large language models to power generative AI products are now banking on a new way to drive revenues: small language models. Apple, Microsoft, Meta and Google have all recently released new AI models with fewer “parameters” — the number of variables used to train an AI system and shape its output — but still with powerful capabilities. The moves are an effort by technology groups to encourage the adoption of AI by businesses who have concerns about the costs and computing power needed to run large language models, the type of technology underpinning popular chatbots such as OpenAI’s ChatGPT.”

Deirdre McCloskey: “The price system doesn’t guarantee nirvana, heaven, perfection. But beware of making the imagined perfect the enemy of the actual pretty good. Money prices don’t value us ethically. But they have yielded a 3,000 percent increase in human material welfare since 1800. Not too shabby. Let’s keep it going.” [via CafeHayek]

WSJ: “More online calculators, wearable devices and medical tests are attempting to estimate your heart’s age. The companies and organizations behind the tools say that having insight into your heart health can prompt you to make lifestyle changes to help stave off cardiovascular disease down the road. It’s an extension of our newfound obsession with “biological age,” the concept that your body, or parts of it, can be physically aging faster or slower than your actual age. And that by knowing those ages, you can take control to live longer and healthier. As for the heart, scientists say the tools can be a helpful jumping-off point for conversations with doctors about habit changes or medications before heart disease sets in.”

Martin Wolf reviews “The Longevity Imperative”: “We need to rethink old age, as individuals and societies. We must not shuffle a huge proportion of our society into unproductive and unhealthy “old age”. We can and must do far better, both individually and socially. This is [the] “imperative”. Barring a disaster, there are going to be far more very old people: in 1990, there were only 95,000 people over 100 years old in the world. Today, there are over half a million, and rising.”

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 5)

Glimpses – 3

Dear CEO,

Continuing our look at tomorrow’s world through the eyes of others.

Salesforce’s “State of Marketing Report” lists the top priorities for marketers.

McKinsey on Digital Twins: “Building a digital twin, especially for highly specialized applications (such as multimachine production scheduling or vehicle routing), can be time-consuming and resource-intensive. The effort often entails designing and developing new digital-twin models, a process that can take six months or longer and incur substantial labor, computing, and server costs. By leveraging a software development platform such as GitHub, large language models (LLMs) can create code for the digital twin, accelerating the development process and increasing effectiveness. This ability to generate such output leads to an exciting prospect: LLMs could possibly be used to create a generalized digital-twin solution—a foundational, universal model—that facilitates design and serves as a starting point for developers across digital-twin projects and even industries.” More: “a global retailer recently set out to rethink its supply chain with an eye toward cutting costs, optimizing service, and boosting sustainability. It was a complex problem that involved optimizing an array of key levers, such as inventory positioning, product flow optimization, supply planning, and carbon emissions. Drawing on the organization’s vast quantities of real-time data, a team created a digital twin of its global supply chain operations—a sprawling system of manufacturing facilities, freight and cargo operations, third-party contractors, and distribution centers. The digital replica allowed the retailer to test more than 50 scenarios a day, examining potential outcomes for various large and small choices along the supply chain, all without any real-life disruptions. An optimization engine embedded within the digital twin provided users with informed recommendations in the meantime. Ultimately, the company made a series of optimized decisions that sparked a 7 percent reduction in carbon emissions and a 5 percent improvement in customer orders received on time.”

Andrew Chen:

With smarter AI-powered conversations, marketing will look more like sales over time. Rather than 1:many broadcast, we will have many 1:1 agents selling people over chat/phone/video and providing a truly personalized pitch. We only have marketing because 1:1 sales for everything is too expensive. But with AI allowing people to convert $ to labor, we will see unique combinations of mass 1:1 sales with brand efforts to give your virtual salesforce air cover. And along with sales, mass personalized landing pages, product experiences, and so on. Everything will be white glove and concierge, rather than mass-produced.

When a marketer kicks off in new campaign, it might be more like spinning up an instance of millions of virtual AI sales people — or better yet, “sales companions” — that go out and engage consumers in the exact way they want to be engaged. That might be chat, or they might buy online ads (but each one tailored, 1:1), or send emails. Or call.

These agents might speak every language in the world. They might know every idiom and every way to be persuasive no matter who you are. They might not only relay an initial message but know how to follow up exactly the right way. Maybe it won’t resemble selling at all, but instead they’ll be your friend, and part of being your friend is I’ll make recommendations on where you should go when you travel.

Thus, the next generation of AI-driven marketing might be like scaling up a massive team and having millions or even billions of one-on-one conversations…The only thing that keeps marketers from being able to cover the entire surface area of marketing channels, and deliver breathtakingly new creative against all these channels, is the cost of planning creating an executing all the campaigns. But imagine this goes to zero — maybe we’ll be able to cover all the surface area, no matter how many, and how complex.

Thinks 1267

Lari Hämäläinen: “When we talk about gen AI agents, we mean software entities that can orchestrate complex workflows, coordinate activities among multiple agents, apply logic, and evaluate answers. These agents can help automate processes in organizations or augment workers and customers as they perform processes. This is valuable because it will not only help humans do their jobs better but also fully digitalize underlying processes and services. For example, in customer services, recent developments in short- and long-term memory structures enable these agents to personalize interactions with external customers and internal users, and help human agents learn. All of this means that gen AI agents are getting much closer to becoming true virtual workers that can both augment and automate enterprise services in all areas of the business, from HR to finance to customer service. That means we’re well on our way to automating a wide range of tasks in many service functions while also improving service quality.”

Rita McGrath and M Muneer: “Inflection points often burble along for decades. When they cross a tipping point, we say, ‘This came completely out of the blue!’ Take internet advertising, particularly programmatic ads that leverage data to target you and aim to sway your decisions. 97% of Meta‘s and 80% of Google’s revenue comes from programmatic ads, while Amazon rakes in close to $47 bn. Worldwide spend on digital advertising will be about $740 bn in 2024. What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? From an advertiser’s perspective, the more funds that go into creating compelling content and targeting the right potential buyers, the better. Everything else is a waste. But reality is different.”

WSJ: “Demographics are supposed to be a slow-moving force, but the baby bust is happening so quickly and so widely that it’s taken many by surprise…In high-income nations, fertility fell below replacement in the 1970s, and took a leg down during the pandemic. It’s dropping in developing countries, too. India surpassed China as the most populous country last year, yet its fertility is now below replacement. “The demographic winter is coming,” said Jesús Fernández-Villaverde, an economist specializing in demographics at the University of Pennsylvania.”

Ninety-five theses on AI by Samuel Hammond.Among them: “The last 12 months of AI progress were the slowest they’ll be for the foreseeable future. Scaling LLMs still has a long way to go, but will not result in superintelligence on its own, as minimizing cross-entropy loss over human-generated data converges to human-level intelligence. Exceeding human-level reasoning will require training methods beyond next token prediction, such as reinforcement learning and self-play, that (once working) will reap immediate benefits from scale. RL-based threat models have been discounted prematurely. Future AI breakthroughs could be fairly discontinuous, particularly with respect to agents. AGI may cause a speed-up in R&D and quickly go superhuman, but is unlikely to “foom” into a god-like ASI given compute bottlenecks and the irreducibility of high dimensional vector spaces, i.e. Ray Kurzweil is underrated.” And this: “Biology is an information technology.”

ET: “India is poised to become the world’s third-largest consumer market by 2026, surpassing Germany and Japan. UBS forecasts a doubling of affluent individuals with annual incomes exceeding $10,000 to 88 million by 2028. Household spending per capita in India is projected to outstrip other Asian economies, with rural and urban consumption expenditures witnessing significant growth over the past decade, according to recent reports…All this means that consumption in India is not only rising but also maturing, from food to non-food items.”

WSJ: “Asking a chatbot to act as an expert—even a long-dead one—can yield better results, or at least be more entertaining. If you’re seeking information about designing a midcentury modern house, tell it to “act as architect Frank Lloyd Wright.” Here’s how Gemini began its response, which listed five useful tips: “Alright, here’s Frank Lloyd Wright speaking to you about your future home…”…Why does this technique work? “If you ask the AI to ‘imagine you’re a world-renowned chef,’ you’re signaling that you want a response that reflects culinary expertise,” Copilot responded when I asked it the question. “The AI will then generate a response that aligns with what it has learned about how chefs talk and the kind of information they might provide.” At the other end of the scale, telling a chatbot to act like a middle-school teacher should produce simple explanations for hard-to-understand concepts, such as how nuclear power is created or the techniques used in gene editing.”

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 4)

Glimpses – 2

Dear CEO,

Continuing our look at tomorrow’s world through the eyes of others.

Bill Gates (Nov 2023): “An agent will be able to help you with all your activities if you want it to. With permission to follow your online interactions and real-world locations, it will develop a powerful understanding of the people, places, and activities you engage in. It will get your personal and work relationships, hobbies, preferences, and schedule. You’ll choose how and when it steps in to help with something or ask you to make a decision… Agents are smarter. They’re proactive—capable of making suggestions before you ask for them. They accomplish tasks across applications. They improve over time because they remember your activities and recognize intent and patterns in your behavior. Based on this information, they offer to provide what they think you need, although you will always make the final decisions. Imagine that you want to plan a trip. A travel bot will identify hotels that fit your budget. An agent will know what time of year you’ll be traveling and, based on its knowledge about whether you always try a new destination or like to return to the same place repeatedly, it will be able to suggest locations. When asked, it will recommend things to do based on your interests and propensity for adventure, and it will book reservations at the types of restaurants you would enjoy. If you want this kind of deeply personalized planning today, you need to pay a travel agent and spend time telling them what you want… Agents won’t simply make recommendations; they’ll help you act on them. If you want to buy a camera, you’ll have your agent read all the reviews for you, summarize them, make a recommendation, and place an order for it once you’ve made a decision. If you tell your agent that you want to watch Star Wars, it will know whether you’re subscribed to the right streaming service, and if you aren’t, it will offer to sign you up. And if you don’t know what you’re in the mood for, it will make customized suggestions and then figure out how to play the movie or show you choose.”

Technology Review: ““What you really want is just this thing that is off helping you,” [said OpenAI CEO Sam Altman]. [He] described the killer app for AI as a “super-competent colleague that knows absolutely everything about my whole life, every email, every conversation I’ve ever had, but doesn’t feel like an extension.” It could tackle some tasks instantly, he said, and for more complex ones it could go off and make an attempt, but come back with questions for you if it needs to. It’s a leap from OpenAI’s current offerings. Its leading applications, like DALL-E, Sora, and ChatGPT (which Altman referred to as “incredibly dumb” compared with what’s coming next), have wowed us with their ability to generate convincing text and surreal videos and images. But they mostly remain tools we use for isolated tasks, and they have limited capacity to learn about us from our conversations with them. In the new paradigm, as Altman sees it, the AI will be capable of helping us outside the chat interface and taking real-world tasks off our plates.”

Channel Futures: “Boomi CEO Steve Lucas…painted a picture in the near future where AI agents will trigger a “reimagining of every single enterprise application.”…“We’re seeing the full reimagining of every single enterprise application that exists on the planet today,” he continued. “Everything that we use today − CRM SFA, ERP, HRM, HCM, whatever it may be − those concepts were invented when you couldn’t ask a semiautonomous or autonomous AI agent to magically do something for you, or build a website from scratch. Now is the perfect time to do what we in this room collectively do, which is help companies connect their systems, their applications, their databases, their APIs, and of course, their people… “There will be thousands of things that we will no longer do in two short years,” he said. “The agent economy is coming; nothing will stop it. We will talk about applications, databases, APIs and agents all in one conversation.””

WBUR in conversation with chief technology correspondent at Axios Ina Fried: “Engineers are building AI “agents” that can take action on users’ behalf, everything from booking a flight to handling a customer service complaint… “If you start letting agents take action on their own and they’re wrong, what happens? Especially if an agent starts talking to another agent…I do think that’s our future, because the productivity gains and the idea of having your computer do menial tasks for you is so appealing. But I think we have to get to a place where the AI systems are in better shape, and we have better safeguards to make sure when they are wrong, there’s recourse versus actions that are irreversible.”

Thinks 1266

FT: “An AI assistant [is] a personalised bot that is supposed to help you work, create or communicate better, and interface with the digital world on your behalf. This new class of products has stolen the limelight…among a flurry of new AI developments from Google and its AI division DeepMind, as well as Microsoft-backed OpenAI. The companies simultaneously announced a series of upgraded AI tools that are “multimodal”, which means they can interpret voice, video, images and code in a single interface, and also carry out complex tasks like live translations or planning a family holiday…While smart assistants powered by AI have been in train for nearly a decade, these latest advances allow for smoother and more rapid voice interactions, and superior levels of understanding thanks to the large language models (LLMs) that power new AI models. Now, a fresh scramble is under way among tech groups to bring so-called AI agents out to consumers.”

WSJ: “Job seekers, frustrated with corporate hiring software, are using artificial intelligence to craft cover letters and résumés in seconds, and deploying new automated bots to robo-apply for hundreds of jobs in just a few clicks. In response, companies are deploying more bots of their own to sort through the oceans of applications. “You’re fighting AI with AI,” said Brad Rager, chief executive of Crux, a recruiting firm that matches cybersecurity specialists with employers. The AI arms race is bad for job candidates, he said, who feel defeated when online applications come to nothing, and for employers, who are frustrated when imprecise AI tools highlight weak candidates. “There’s so much promise, but there’s a lot of crap and garbage,” Rager said of the tools used by employers.”

NYTimes: “The root of the problem is the Communist Party’s excessive control of the economy, but that’s not going to change. It is baked into China’s political system and has only worsened during President Xi Jinping’s decade in power. New strategies for fixing the economy always rely on counterproductive mandates set by the government: Create new companies, build more industrial capacity. The strategy that most economists actually recommend to drive growth — freeing up the private sector and empowering Chinese consumers to spend more — would mean overhauling the way the government works, and that is unacceptable. The party had a golden opportunity to change in 1989, when the Tiananmen Square protests revealed that the economic reforms that had begun a decade earlier had given rise to a growing private sector and a desire for new freedoms. But to liberalize government institutions in response would have undermined the party’s power. Instead, China’s leaders chose to shoot the protesters, further tighten party control and get hooked on government investment to fuel the economy.”

Jaspreet Bindra: “There is no Google product which is not going to be baptized with AI. Google Search, with 2 billion plus users and 6 million searches a minute, gets a GenAI makeover. Gmail with 1.8 billion users gets a strong dose of Vitamin AI. YouTube’s 1.8 billion users can have AI-generated text summaries of the nearly 4 billion videos that the site hosts. Another 4 billion Android users get AI on tap. The list goes on. Ironically, however, it seems that Google is following the Microsoft playbook here. Microsoft famously had an EEE strategy of ‘Embrace, Extend and Extinguish’: First it created a product using open standards, then created a proprietary extension which quickly gained dominance through its brute distribution and ownership of the PC market, and it finally used this extension to swamp the market and extinguish its competitor. Latest example: MS 365 has 345 million users, 320 million of them get Teams free; rival Slack languishes at 39 million. So, OpenAI the plucky innovator can launch eye-popping products galore like ChatGPT, Sora and GPT4o, but what it lacks is distribution reach.”

Aaron Levie: “The reason I’m insanely bullish on AI is that since starting Box, we have never seen a bigger shift in how we can work with our enterprise information than today. AI completely revolutionizes how we can work with enterprise information. Since the mainframe era, it’s been relatively trivial to work with our *structured* data in an enterprise. We could query, compute, synthesize, summarize, and analyze anything that could be structured in a database – i.e. the data sitting in our ERP, CRM, and HR systems. But it turns out this is only a small fraction of our corporate information. If you were to “weigh” the amount of data inside of an enterprise (in the form of raw storage), roughly 10% of it would be structured data, and 90% of it would be unstructured data. And our content — things like our documents, contracts, product specs, financial records, marketing assets and videos — makes up the vast majority of this corporate data. Yet for essentially the entire history of computing, we haven’t *really* been able to make sense of this information unless a human is involved. Of course we can store it, send it, share it, and search for it — but deeply understanding what’s inside this information in a way that computers can interact with intelligently has been near-impossible. Well, for the first time ever, generative AI actually lets us talk to our unstructured data. Multimodal models especially allow us to process this content using a computer and essentially perform any task that a human can, but at infinite scale and speed. This is utterly game-changing when working with information in the enterprise. Instantly, our content goes from being digital artifacts that get touched once in a while, to a digital memory that anyone in the enterprise can tap into always. All of a sudden instead of the more information you have making things harder to find and make sense of, the opposite becomes true. And we enter a world where your digital information becomes one of your most valuable resources. When we can turn our content into valuable knowledge, everything about how we work changes. A new employee instantly has access to the same expertise of someone who’s worked at a company for 15 years; when you can understand what’s inside of content — like contracts, invoices, or digital assets— and extract its structured data, you can automate nearly any workflow; and AI can let us classify and protect content with a level of precision that’s never been possible before to prevent threats and risks across the enterprise. This is simply the biggest change we’ve ever seen with how we can work with our data, and this is what we’re building with Box AI. In 1945, Vannevar Bush wrote a seminal article which outlined eerily insightful predictions, including the idea of the “Memex”, a new device “in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory.” The vision laid out imagined a future where the more knowledge and information your “computer” had, the smarter and more informed you would become. While many aspects of PCs, mobile devices, and the cloud eventually resembled this early vision, the seamlessness in how we could work with our information never quite played out. Until today.” [This quote is so good that I reproduced it entirely. Memex is one of the things I was fascinated with many years ago.]

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 3)

Glimpses – 1

Dear CEO,

Let’s look at tomorrow’s world through the eyes of others.

NBC News: “The future of dating could be filled with digital, artificial intelligence-powered personas setting each other up, according to the founder of a popular dating app. Bumble founder Whitney Wolfe Herd, speaking [recently] at the Bloomberg Tech Summit in San Francisco, said that her company is considering how AI can assist and empower women in their search for connection. One particular use of AI that Herd mentioned has gained traction online — although not everyone liked the idea. Herd proposed a scenario in which singles could use AI dating concierges as stand-ins for themselves when reaching out to prospective partners online. “There is a world where your dating concierge could go and date for you with other dating concierge … and then you don’t have to talk to 600 people,” she said…”We will not be a dating app in a few years,” she said. “Dating will be a component, but we will be a true human connection platform. This is where you will meet anyone you want to meet — a hiking buddy, a mahjong buddy, whatever you’re looking for.””

WSJ: “Women’s clothier Anne Klein is testing technology from AI Fashion that generates fashion shoots based on photos of real-life models. AI Fashion said it uses a mix of proprietary technology and industry-leading open-source models. “Consumers are looking for higher personalization, while also being able to see the product in a wide variety of different environments. AI enables us to do this at scale,” said Doug Weiss, senior vice president of digital, e-commerce and AI for Anne Klein parent company WHP Global. Weiss said the tool won’t necessarily completely replace photoshoots, but “this enables us to build out the broad assets our shoppers are looking for when they shop,” he said. A number of startups offer services that use AI to generate images based on a brand’s clothing line. In some cases models are completely AI-generated, a practice that has led to criticism for potentially putting real models out of work.”

Jaspreet Bindra: “Hyper-personalization has been the holy grail for retailers. Who has not gotten overwhelmed by the huge variety of products offered by large stores and market places? There are a million dresses to choose from even if we want only one. What if the retailer knew your exact preferences, sizes and needs and threw up personalized options like a human stylist would? The technology exists for this, with AI algorithms predicting consumer behaviour with remarkable accuracy and tailoring recommendations and content to suit individuals. With GenAI, marketing messages can be crafted for unique individual appeal…GenAI can transform your experience while shopping digitally. A personalized chatbot based on a Large Language Model (LLM) can be your friend and shopping guide. Say, you are excited about your first trip to Ladakh, but apprehensive of the cold there. You turn to an Amazon or Decathlon to buy warm clothes. You could tell a bot about your plan and it will check the weather forecast on those dates and help you get the gear needed for your Ladakh trip. It could even offer travel options and health tips.”

WSJ: “Online marketplaces are eager to add artificial-intelligence functionality to their search bars. The technology has the potential to behave like a ChatGPT version of a personal shopper, acting on sentence commands to come up with relevant results and digging up products the consumer might not even have known existed on the platform… A fully conversational online shopping experience might take some time to materialize, and it isn’t yet clear whether the switch will be worth it. For one, online shoppers are impatient, and large language models still take a relatively long time to spit out responses. Google previously found that, as page-load time goes from one second to five seconds, the probability of a user bouncing away increases 90%.”

Thinks 1265

Andrew Chen: “Just as coupons are one marketing tactic that sits on the “surface area” of newspapers and mail, I think we are bound to see the surface area of “conversations with my companion friends” become host to new marketing interactions as well. This might seem weird right now, but I think we will simply have various flavors of companion friends, some who help us with specific tasks (and who are obviously going to recommend products— as ads in a podcast commercial might), and friends who are highly engaging and mostly non-commercial in nature. Sometimes I talk to a gym trainer companion who I know will plug the occasional nutritional products, and other times I talk to my funny gamer companion who tells me about the best new games. Is this any more weird than watching my favorite YouTube creator talk about a product they love (and that they are being paid to talk about)? These are all parasocial relationships, but the future AI ones will simply be interactive, more informative, and more engaging.”

John  Luttig: “Open and closed-source AI cannot both dominate in the limit: if centralizing forces hold, scale advantages will compound and leave open-source alternatives behind. Despite recent progress and endless cheerleading, open-source AI will become a financial drain for model builders, an inferior option for developers and consumers, and a risk to national security. Closed-source models will create far more economic and consumer value over the next decade…Open-source will have a home wherever smaller, less capable, and configurable models are needed – enterprise workloads, for example – but the bulk of the value creation and capture in AI will happen using frontier capabilities. The impulse to release open-source models makes sense as a free marketing strategy and a path to commoditize your complements. But open-source model providers will lose the capital expenditure war as open-source ROI continues to decline.”

Henry Oliver in his book “Second Act”: “What this showed is that processing speed (matching numbers and symbols) peaks much earlier than working memory (unfamiliar shapes and reciting lists of numbers). These are both aspects of fluid intelligence, but they peak at different times. The idea that fluid intelligence is one thing and declines early isn’t quite right. There are many aspects to intelligence and they peak at different ages throughout our lives. The authors of the study say: ‘Not only is there no age at which humans are performing at peak at all cognitive tasks, there may not be an age at which humans are at peak on most cognitive tasks.’” [via Tyler Cowen]

Ray Hennessey: “Apologies are the first step toward, if not forgiveness, then reacceptance into the communities our actions shattered. They are so prevalent because they tend to work. At bottom, we focus on the worst part of the cycle after our misdeeds—the yelling, the opprobrium, the digital torches and pitchforks of the anonymous, social media mob. Yet, the fire of anger, hurt and public shaming almost always dies down. An apology may not be accepted at first, but the fact that it’s offered shows people that you’re truly sorry, accept the consequences, are ready to learn and are ready to change. An apology allows you not only to speak to your detractors, but to also allow your defenders and supporters to more willingly re-admit you into their circles. An apology allows people to create a frame of reference to keep you accountable for the future. An apology lets you get back on the path of getting your life back.”

ET: “Deepak Shahdadpuri, MD of venture capital firm DSG Consumer Partners, said: “There is no connection between someone who is 18 years old and incumbent brands. There is zero emotional connection.”…”In the old days…it was difficult to build awareness, distribution was hard, and the only brand you got were the brands you saw,” Shahdadpuri said. “Now, all the brands are starting from scratch. You have to earn the right to be purchased – that’s the starting point.”…”Gen Z wants to consume from brands which their parents, or the older generation, were not consuming because they have this innate desire to stand out,” Jatan Bawa, cofounder at Perfora told ET. “They’re also very inclined towards design, which is a big element that goes into their purchase behaviour and decision-making approach. They are more about consuming a brand rather than consuming a product,” he said.”

CEO Memo: How Agentic AI can Power the Profipoly Quest (Part 2)

The Future

Dear CEO,

What does the AI-first avatar of your business look like? While AI-ML models and Gen AI will help with supply chain management, process optimisation, customer services, and basic predictions, how will your customer relationships in a world where Agentic AI can enable large customer models, mirror worlds, digital twins for every customers, a Co-Marketer, and generative journeys? [Co-Marketer, Agentic AI, Generative Journeys] Are you ready for this coming future – beyond chatbots which help with coding and creatives generation? Are you prepared for a fundamental transformation in your customer relationships? How can you create this future first?

Here is a quote from “Competing for the Future”  by CK Prahalad and Gary Hamel: “There is not one future but hundreds. There is no law that says most companies must be followers. Getting to the future first is not just about outrunning competitors bent on reaching the same prize. It is also about having one’s own view of what the prize is. There can be as many prizes as runners; imagination is the only limiting factor. Renoir, Picasso, Calder, Serat, and Chagall were all enormously successful artists, but each had an original and distinctive style. In no way did the success of one preordain the failure of another. Yet each artist spawned a host of imitators. In business, as in art, what distinguishes leaders from laggards, and greatness from mediocrity, is the ability to uniquely imagine what could be.”

Start by imagining what this future can be for your customers. For eCommerce, imagine every shopper’s digital twin interacting with a Co-Marketer to eliminate the tyranny of irrelevant messages and offers to get the right product recommendations at the right time. For a stock broking business, imagine a Co-Broker who can assimilate all the incoming news, distil trends, and then make portfolio suggestions. For a travel business, imagine a travel assistant for every customer being their advisor during the decision-making process and a guide during the actual travel. What’s common to these scenarios are three things:

  • N=1 Hyper-personalisation, which ensures that the recommendations and pathways are unique for every customer
  • Agent-to-Agent interaction, which creates efficiency in the engagement process, by focusing on the best options and filtering out the irrelevant
  • Value-maximising journeys, which are composable, omnichannel, generative, shoppable, to ensure faster conversion

Together, they can help businesses multi-maximise every customer’s lifetime value, lay the foundation for exponential, forever, profitable, growth, and underpin the profipoly quest.

The Internet bridged distance and made geography irrelevant. AI will augment intelligence and improve the quality of brand-customer engagement. The key to unlocking this future will be proprietary data and workflows.