WSJ: “AI is improving ad targeting, helping to accelerate the tech companies’ control of the overall advertising market. The results defy the expectations of ad executives and buyers, who had expected an advertising slowdown in light of tariff battles and waning purchasing power among consumers facing higher prices for goods…AI is helping Meta Platforms and Google keep users on apps such as Instagram and YouTube longer by improving recommendation systems. Meta has said that its AI recommendation systems led to a 5% increase in time spent on Facebook in the third quarter. The more time people spend on the platforms, the more ads companies can serve up. Meta, Google and Amazon.com are expected to account for more than 56% of the U.S. ad market this year, up from roughly 51% two years ago, Madison & Wall is projecting. “Although we are in the early innings of AI, we are seeing AI accelerating ad growth for these massive platforms” to unprecedented levels, said Michael Nathanson, a media analyst at MoffettNathanson.”
FT: “Speaking at the FT Future of AI Summit in London, Sir Tim Berners-Lee warned that large language models (LLMs) may eventually replace humans in consuming the internet. “If web pages are all read by LLMs, then people ask the LLM for the data and the LLM just produces the result, the whole ad-based business model of the web starts to fall apart,” he said. This system threatens the collapse of the decades-long advertising-based model that has seen the likes of Google and Meta become multitrillion-dollar businesses on the back of powerful ad networks.”
Forbes: “If you’ve interacted with one of Sierra’s agents, there’s a good chance you were already annoyed. That’s because they take care of the more knotty customer service issues — like returning a pair of shoes or canceling a subscription — that typically required chatting with a bot on a little popup screen on a corporate website, or worse, needing the attention of a human representative. But Taylor and Bavor don’t think of Sierra as a business that only helps handle customer complaints. They think agents will become so powerful that they’ll eventually become the primary way that businesses interact with customers. You’ll engage with them across several channels — text, phone call, app, WhatsApp and more. And they’ll become personal concierges working on behalf of a company, remembering past conversations with customers and making suggestions based on their personal preferences. “One of the promises of the internet was personalization, but the only full manifestation of that we’ve really seen is very targeted ads,” said Bavor, with no tinge of irony for someone who spent almost two decades at Google.”
Rahul Jacob reviews A Sixth of Humanity: “India was at par with China and Korea once, but its industrial story flagged. A new book unpacks why a labour-rich nation couldn’t get an export edge. Policy missteps, misaligned incentives and lost chances all conspired to dim our prospects of export-led growth…As Kapur and Subramanian point out, “The more the low-skilled labour force a country possesses, the cheaper the wages and the more competitive its products ought to be in global markets. Instead, India’s share of global exports is 4.5% when its endowment of people ought to have taken that share to about 22.5%.””