From ET Brand Equity:
Agentic Marketing 2025, hosted by Netcore Cloud in association with Google Cloud, brought together over 600 marketing, product, and technology leaders to chart marketing’s next big evolution, the Agentic Future. The event marked the first large-scale forum globally dedicated to showcasing how autonomous AI agents, composable martech stacks, and real-time variable pricing are redefining customer engagement and revenue performance.
The event spotlighted a bold shift from reactive automation to autonomous, self-learning systems capable of strategic reasoning, decision-making, and continuous optimization, a transformation powered by the combined strengths of Netcore Cloud and Google Cloud’s AI infrastructure.
At the heart of the event stood a powerful message from Rajesh Jain, Founder & Managing Director, Netcore Cloud stated, “We need to kill bad martech, not profits. It’s time to not lose your customer and stop paying for the same customer twice. Agentic Marketing is the reset; it fixes what traditional systems break and stands against complexity. It simplifies technology, connects every data point, and helps brands target and retain their resident customers, those who already trust them but remain under-engaged.
