On the first evening of our revenue meet in Bangkok, I delivered an hour-long presentation to our global customer-facing team of 160 (sales, customer success, and other leaders). This forward-looking vision for Netcore explored themes I’ve written about extensively on my blog: AdWaste, AI Agents, AI Twins, NeoMails, NeoN, and Progency. I wove these concepts together to build a compelling case for transformation—moving away from the saturated red ocean of Martech and CPaaS toward the blue ocean of NeoMarketing.
My presentation underwent multiple iterations as I prepared and gathered feedback from select colleagues. I create presentations independently because ultimately, I must stand before the audience and tell the story authentically. My presentation style tends to be content-rich and somewhat professorial because I’m simultaneously educating my colleagues on the future and how to engage customers in meaningful conversations. Rather than pursuing a single narrative thread, I develop multiple interconnected sub-themes that flow throughout.
During my talk, I invited several colleagues to join me on stage and share their “NeoSelling” success stories—highlighting innovative approaches they’ve used to advance sales conversations and strengthen client relationships. These personal accounts provided valuable real-world context and offered a welcome break from my extended monologue!
The presentation culminated with what unexpectedly became the highlight of the evening: a 20-question multiple-choice quiz I had prepared in Slido. This interactive element was inspired by something similar I had witnessed at eTail West Connect last year—an idea that struck me just days before our event. The quiz proved tremendously successful! The incentive for the winners: a 30-minute one-on-one breakfast session with me the following morning!
My closing slides visually reinforced our strategic direction. The first contrasted “Today’s Netcore” with “Tomorrow’s Netcore” along several dimensions: moving from commoditisation to differentiation, feature comparison to outcome commitment, pricing pressures to pricing control, being merely a software provider to becoming a true success partner, transitioning from same old revenue streams to new revenue opportunities, shifting from limited to unlimited upside potential, and perhaps most importantly, evolving from us chasing clients to clients seeking us out.
The next slide depicted our strategic shift metaphorically—showing Netcore as the NeoMarketing Pioneer, with a lone swimmer (representing our company) breaking away from shark-infested red waters into the clear blue ocean of opportunity. This visual powerfully communicated our intention to lead rather than follow, to differentiate rather than compete on the same terms as everyone else.
This presentation represented more than a strategic overview—it was a rallying cry for transformation, challenging our team to envision and create a fundamentally different future for both Netcore and our clients.
