Thinks 313

April Page on tips to turn Subscribers into Loyalists using email): “How can an email team turn subscribers into loyalty program members (and thus help themselves to more zero-party data!)? How can I use email to help create a more of a ‘want to stay in the relationship’ loyalty program?”

Chris Hayes: “[Writing in 1985], Neil Postman argues that, for its first hundred and fifty years, the U.S. was a culture of readers and writers, and that the print medium—in the form of pamphlets, broadsheets, newspapers, and written speeches and sermons—structured not only public discourse but also modes of thought and the institutions of democracy itself. According to Postman, TV destroyed all that, replacing our written culture with a culture of images that was, in a very literal sense, meaningless. “Americans no longer talk to each other, they entertain each other,” he writes. “They do not exchange ideas; they exchange images. They do not argue with propositions; they argue with good looks, celebrities and commercials.”…The Internet really did bring new voices into a national discourse that, for too long, had been controlled by far too narrow a group. But it did not return our democratic culture and modes of thinking to pre-TV logocentrism. The brief renaissance of long blog arguments was short-lived (and, honestly, it was a bit insufferable while it was happening). The writing got shorter and the images and video more plentiful until the Internet birthed a new form of discourse that was a combination of word and image: meme culture. A meme can be clever, even revelatory, but it is not discourse in the mode that Postman pined for.”

Ryan Holiday: “At the root of most fear is what other people will think of us.” [via Shane Parish]

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Rajesh Jain

An Entrepreneur based in Mumbai, India.