Permission-Based Advertising Is The New Click-And-Collect: by Bryan Pearson. “Asking permission is akin to asking for trust, after all. It’s an act of transparency. In advertising, it means explaining clearly to customers why their data is collected, what specific information is gathered, how it is used and – importantly – the value of their information. This value recognition, even the willingness to pay for it, could become necessary if retailers want to be trusted.”
James Otteson: “Thus, if we have any natural rights at all, one of them – perhaps the first of them – is the right to say “no”: no to any offer, suggestion, command, edict, or mandate; no to any question, inquiry, or demand for information; no to any person, however high, noble, authoritative, or rich. The right to say no is so intimately connected with every aspect of human moral agency, so foundational to what makes us human, and so crucial for the construction of a life of meaning and purpose that it should be considered sacrosanct. We relinquish it at the risk of losing what makes us unique and valuable creatures, and when we take it from others we compromise their humanity.” [via CafeHayek]
Making Meetings better: NYT and Fortune. [via McKinsey OnPoint]
