SaaS Futures: Exploring New Revenues Streams (Part 7)

More Inputs

Pitchbook (June 17, 2024): “As enterprises feel pressured to buy into the AI revolution, they’re cutting back spending on other software tools—a shift that is crimping growth at SaaS leaders and startups alike. Revenue growth at newly public US VC-backed SaaS companies fell sharply in 2022 and has remained low, according to PitchBook data. The best of these companies were growing sales at more than 73% year-over-year in Q1 2022, a rate that declined to 32% in Q1 of this year. The median growth rate for the cohort is now 19%, down from 35% in Q1 2022. This cohort is a bellwether for the broader late-stage software startup market and an indication that the higher growth rates that were common pre-2022 remain elusive.”

This is from a recent Pitchbook report on Enterprise SaaS:

Bessemer Venture Partners published its State of the Cloud 2024 report recently. A couple graphics from it:

These charts are from a July 2024 report on Front Office Software by Moelis:

Morning Context (Jan 31, 2024): “This is a delicate time for India’s SaaS businesses. For the longest time, SaaS—software as a service—has been one of the top performers in the country’s venture-funded startup ecosystem. The ability to scale and create a recurring revenue stream by a few companies and sell their services to clients in the US, essentially earning their income in dollars and accounting for costs in rupees, made it an extremely lucrative sector for venture capital investors. But now, this is changing. Two points currently dominate the conversation around India’s SaaS landscape: (1) The fear of generative AI. Everyone is afraid that generative AI can do what software and software services do (2) The worry that Indian SaaS companies could become uncompetitive because of ballooning costs.”

Mark Roberge (Stage 2 Capital) on his #1 advice to SaaS founders: “We have had arguably the most macro disruptions to the startup ecosystem in the last 5 years than any other time in at least my lifetime. Between the initial COVID economic shutdown to the tech V-shape recovery to the rise and fall of the public and private valuation landscape with inflation and interest rates to now the advent of a massive technology breakthrough with AI, these are crazy, fast-moving, and exciting times. The advice we give, especially for entrepreneurs who have been working on their startups for a few years is, imagine if you could start over today, knowing what you know about customer sentiment, the macro conditions, the technical capabilities, etc., what would you do with a clean start? That reflection could lead to some important breakthroughs around the optimal vision for your path forward.”

How can SaaS companies navigate their path forward? They have two options: either wait for market conditions to improve or proactively seek out new opportunities. In this discussion, I will focus on the latter, exploring five tracks for future growth:

  • New Products
  • New Markets
  • New Geos
  • Services
  • Mergers and Acquisitions

Thinks 1307

WSJ: “Artificial intelligence work assistants were designed to provide businesses a relatively easy avenue into the cutting edge technology. It isn’t quite turning out that way, with chief information officers saying it requires a heavy internal lift to get full value from the pricey tools…Working in tandem with the Microsoft or Google enterprise suites and large bodies of enterprise data—including emails, documents and spreadsheets—the promise is that the tools can deliver reliable answers to questions such as “what are our latest sales figures?” But that isn’t always the case—in part because the enterprise data they are accessing isn’t always up-to-date or accurate and in part because the tools themselves are still maturing…Google Cloud Chief Evangelist Richard Seroter said he believes the desire to use tools like Gemini for Google Workspace is pushing organizations to do the type of data management work they might have been sluggish about in the past. “If you don’t have your data house in order, AI is going to be less valuable than it would be if it was,” he said. “You can’t just buy six units of AI and then magically change your business.””

Rama Bijapurkar: “Based on the speed and scale of adoption of digital utilities and the data on access to amenities and enrolment in higher education as well as primary schools, the “aspiring India” does seem to be larger than the “hopeless India”, with “economic opportunity” being a proposition with more pull than “social justice”. But custodians of both narratives have their work cut out for them — one rides a tiger of unleashed aspirations that must be fulfilled, requiring new policies actions on steroids to feed the opportunity hungry millions and build a bridge from aspiration to possibility. The other needs to truly want to empower the disadvantaged to find their way to be a part of the new India rather than go back to the old days, and to build a bridge of inclusion through enablement.”

NYTimes: “The next big boom in tech is a long-awaited gift for wonky consultants. From Boston Consulting Group and McKinsey & Company to IBM and Accenture, sales are growing and hiring is on the rise because companies are in desperate need of technology Sherpas who can help them figure out what generative A.I. means and how it can help their businesses. While the tech industry is casting about for ways to make money off generative A.I., the consultants have begun cashing in.”

Akash Prakash: “[India] remains a very good long term story — one of the best globally but very expensive. Global investors are hesitant to be sucked in today, and need a correction or, at the minimum, a period of consolidation. The two best markets over the last 30 years have been India and the US. Their scale and persistence of outperformance are impressive. They are also the two most expensive today. Does one play reversion to the mean and invest outside these two markets, or bet on continued outperformance? This is the question exercising the minds of the smart money.”

WSJ: “Continuing on our current fiscal course will mean a gradual loss of America’s financial independence followed by an abrupt economic decline. The U.S. will have to ask the rest of the world to finance its debt, and it’s reckless to assume that other nations will do so indefinitely. The risk is that countries the U.S. relies on will draw back gradually—and then suddenly, when some unforeseen shock crystallizes their mounting doubts. As the late economist Herb Stein quipped, “If something cannot go on forever, it will stop.” We have to recognize the consequences of these realities and start taking steps to secure America’s fiscal future.”

SaaS Futures: Exploring New Revenues Streams (Part 6)

Jason Lemkin

Here are some pointers from Jason Lemkin (SaaStr) on the state of SaaS.

July 7, 2024: “So folks in venture are back to business. 2022 was a year of dealing with the fallout of fallen unicorns, terrible deals, and slashed valuations.  2023 was a year of capitulation, markdowns, and more.  But also — a year of AI excitement. The epic growth of OpenAI, Databricks and more have enticed VCs at the Series A and later stage back to work. It was 2 years with a lot of pausing in venture. Now, venture is back to work. The seed markets remain vibrant, and later-stage investors are looking at more deals.  Redpoint in our recent Workshop Wednesday noted 2024 is sort of back to normal for growth investing now … and that we may be reaching the end of the bottom in net new VC investing. But … but … here’s the thing.  A reality has set in.  It’s Year 3 of the Venture Downturn in SaaS.”

June 18, 2024: “Liquidity is down 50% in Private Equity…Private Equity overall and Venture Capital in particular had an insane amount of “exits” for high dollar amounts in 2021.  An IPO a week, and seemingly, a billion+ exit every week as well.  From Slack selling for $27 Billion to Salesloft for $2.5 Billion and so, so many more. It just makes sense there would be a hangover after that era.  And indeed there is. But while Venture Capital and Private Equity are overall built to be patient, and wait 10+ yeas for returns from any given investment — in exchange for higher returns — they aren’t build to be all that patient in the aggregate. PE and VC expect a steady stream of returns each year to, at a minimum, recycle back into new VC and PE funds. Right now, that’s at a decade+ low.  And it’s looking like 2024 is much of the same.”

June 6, 2024: “To start adding eight figures and then nine figures of new bookings a year, it can really help to focus on bigger customers.  And bigger customers almost already have higher NRR.  Which makes them even more valuable. What I worry is when it’s going all-in on bigger customers and going enterprise is for too many tactical reasons.  To combat the fact that new customer growth has slowed.  Then it can often mask issues around new customer acquistion for a year or two. And what I see in that case is folks often abandoning their long tail.  They stop supporting, or at least investing, in their smaller customers.  Their advocates.  Their biggest champions.  And some times, folks that can grow into larger accounts over time. As founders especially, you have to fight for the smallest customers.  You have to fight for the ones than in 3-5 years may get bigger.  You have to fight for the ones that may only pay $29 a month, but tell 100s of folks how great you are.”

April 6, 2024: There’s a bit of a malaise hanging over the SaaS world today.  AI excitement obscures it a bit, but it’s there. A feeling that:

  • Growth has slowed everywhere (true overall. The average public SaaS company is now growing less than 20% a year!)
  • Sales is so much harder, and the old playbooks aren’t working well
  • Folks don’t want to work as hard anymore
  • There are even more competitors than ever
  • Every leader is competing with each other, trampling on their turf (Gong v. Outreach v. Salesloft v. Zoom, or Rippling vs. Deal vs. Gusto vs ….)
  • Layoffs have become normalized
  • Customers are angry from endless price increases and upsells
  • Budgets are being cut to find budget for AI (true)
  • Every renewal is not just a battle but a downgrade
  • Profitability is all that matters
  • VCs have checked out in a lot of non-AI SaaS
  • A feeling we’re in a massive “downturn”, even as the overall U.S. economy still is booming
  • A feeling products have fallen out of product-market fit, or at least, become more “nice to haves” vs. must haves
  • Even healthy customers scrutinizing budgets in ways they haven’t in many years
  • Happy customers churning simply because they have to cut apps
  • A feeling things actually won’t ever get any better or easier in SaaS

Thinks 1306

FT: “The word “demography” triggers a glaze-over mechanism in the minds of all too many of us. Yes, populations are ageing, there are ever smaller cohorts of women of childbearing age and less children today mean less workers and taxpayers tomorrow. But surely the world is overpopulated, and the issue of world population decline is a problem for the future? No, no, no says demographer Paul Morland. It was a problem for the future but now it has arrived, and we had better wake up and deal with it. Hats off then to Morland. Firstly, he has written a highly readable book, No One Left, laying out everything we need to know on this subject including the consequences of ageing and shrinking populations. Then he argues for a solution, and it is one that many really don’t want to hear. His subtitle is “Why the World Needs More Children” but I bet that if his publishers had let him, he would gladly have had “Read This First and Then Be Fruitful and Multiply”, instead.”

NYTimes: “The history of life on Earth is the his­tory of life’s remaking Earth. Nearly two and a half billion years ago, photosynthetic ocean microbes called cyanobacteria permanently altered the planet, suffus­ing the atmosphere with oxygen, imbuing the sky with its familiar blue hue and initiating the formation of the ozone layer, which pro­tected new waves of life from harmful exposure to ultraviolet radia­tion. Today plants and other photosynthetic organisms appear to help maintain a level of atmospheric oxygen high enough to support complex life but not so high that Earth would erupt in flames at the slightest spark. Marine plankton drive chemical cycles on which all other life depends and emit gases that increase cloud cover, modifying global climate. Kelp forests, coral reefs and shellfish store huge amounts of carbon, buffer ocean acidity, improve water quality and defend shorelines from se­vere weather. Animals as diverse as elephants, prairie dogs and termites continually reconstruct the planet’s crust, facilitating the flow of water, air and nutrients and improving the prospects of millions of species. And micro-organisms, like those I observed deep within Earth’s crust, are now thought to be important players in many geological pro­cesses.”

Sarah Guo’s advice to VCs: “Eighty-plus percent of winning a deal is decided before you show up to an investment. The reason I believe that is that the first piece of winning is access, right? Do you know about the founders? Has someone introduced you? In venture, proprietary deal flow rarely exists but time advantage does. A big piece is also the work you’ve already done. This is more relevant for experienced investors but is also true for operators or people just starting out. A lot is on your references, your credibility, and your reputation. Who is going to call the entrepreneur and make the case for you? All of that comes from work you do over a long period of time.”

NYTimes: “In a global marketplace reshaped by volatile forces — not least the animosity between the United States and China — India shows signs of emerging as a potentially significant place to manufacture products. Multinational brands that have for decades relied on Chinese factories are expanding to India as they seek to limit the vulnerabilities of concentrating production in any single country. The shift to India could make the global supply chain more resilient, reducing its susceptibility to shocks. It could also boost fortunes in India, which missed out on the manufacturing boom that lifted hundreds of millions of people from poverty in East Asia — first in Japan, South Korea and Taiwan, then in China and, more recently, in Thailand, Indonesia and Vietnam.”

SaaS Futures: Exploring New Revenues Streams (Part 5)

Jaimin Ball

I asked Claude to summarise a June 19, 2024 newsletter from Jaimin Ball (Altimeter Capital) looking at Q1 2024 public cloud software earnings.

  1. Weak Overall Performance: Q1 2024 was generally a weak quarter for software earnings. Most companies faced pressures as buyers expressed caution in purchasing decisions, often weighing whether vendors would help them transition to AI or be disrupted by it.
  2. Hyperscaler Resilience: Major cloud providers (Azure, AWS, GCP) continued to benefit from AI-driven demand. Their revenue growth showed signs of recovery after the previous period of cloud cost optimizations.
  3. Declining Growth Rates: The median quarterly year-over-year growth rate for SaaS companies continued to decline, although there was a slight uptick in Q1. This suggests that while growth is slowing, it may be starting to stabilize.
  4. Improving Profitability: The median Free Cash Flow (FCF) margin continued to rise as companies exited the zero interest rate period and focused on efficient growth. This indicates a shift towards profitability in the SaaS sector.
  5. Pressure on Customer Metrics: Key customer-related metrics showed signs of strain:
    • Net Dollar Retention rates have been declining in recent quarters, indicating challenges in expanding revenue from existing customers.
    • The median Gross Margin Adjusted CAC (Customer Acquisition Cost) Payback period has been increasing, suggesting it’s becoming more expensive and time-consuming to acquire new customers.

Here are a few additional pointers from Jaimin Ball’s recent newsletters.

July 12, 2024: “You have no choice but to invest in AI given your competitors are. Failure to do so implicitly means you’re giving up on the race and ceding ground and market share to you competitors. This is the Red Queen Effect. I do believe, however, that those who “win the race” in their respective markets will see orders of magnitude returns on their early CapEx. Industrial revolutions don’t last a couple years. They last decades.”

July 5, 2024: Key operating metrics from the listed cloud companies:

  • Median NTM growth rate: 12%
  • Median LTM growth rate: 17%
  • Median Gross Margin: 75%
  • Median Operating Margin (10%)
  • Median FCF Margin: 14%
  • Median Net Retention: 110%
  • Median CAC Payback: 53 months
  • Median S&M % Revenue: 40%
  • Median R&D % Revenue: 25%
  • Median G&A % Revenue: 15%

June 28, 2024: “The challenge is private markets are FULL of companies who were growing 50-100% at ~$100m of ARR, who are now growing <20% at $200-$300m ARR. And there are many reasons for this. Some [are]: TAMs were captured sooner and companies didn’t scale into their next product line, large incumbents bundled them, execution challenges popped up. Scaling to $500m of revenue is HARD! If the public markets valued a company at 15x revenue who was growing 50-100% at $100m of revenue, who then saw growth decelerate to 20% at $250m, the multiple compression would eat away all of the returns. A company growing 20% at $250m of revenue very well may trade at 5x revenue. And that would leave every public market investor who invested at $100m of revenue underwater.”

June 21, 2024: “The market today is simply saying “we don’t want to make assumptions about your profitability or growth at scale. We’ll pay the high multiple once the company is established.” The fact that 80% of the 20 highest revenue multiple companies have >$1B in revenue (and 100% of the top 10 are >$1B in revenue) shows this. IF you’re able to hit platform scale, and IF you can show FCF leverage, then and only then will you be rewarded with a premium multiple. For everyone else, they find themselves in a “prove it” stage.”

Thinks 1305

ET: “Looking beyond the country’s present demographic dividend, the Indian government is beginning to plan for an aging India which could be a reality within a decade or two…India is quite young. Its population of 1.3 billion has an average age of 29 years. Much of the country’s focus, therefore, has been on its “youth bulge” and the “demographic dividend” this should potentially yield, since the working-age population is greater than the segment of dependents. From 5% of the population in 1950, senior citizens were close to 10% of the population by 2016, and this is estimated to rise to 19% by 2050, when about one in five Indians will be 60 years or older, according to the UN.”

WSJ: “A basic black leather Birkin 25 costs $11,400 before tax at the Hermès store. Buyers can walk out and immediately give it to a handbag reseller like Privé Porter in exchange for $23,000 in cash. Privé Porter will then sell the Birkin on Instagram or at its Las Vegas pop-up store, possibly on the same day—box fresh, with receipt—for up to $32,000. All this for a bag that analysts estimate costs Hermès around $1,000 to make…[It] is one of the fashion world’s most conspicuous markers of wealth.”

Bloomberg: “While India’s factory ambitions are hobbled by its stifling bureaucracy and protectionist attitude to trade, it’s still possible for it to make a play as a global engineering workshop and research lab. The knowhow it exports will be embedded in products manufactured elsewhere…With a determined effort to lift the quantity and quality of the 2.5 million-plus graduates and Ph.Ds India mints annually in science, technology, engineering and medicine, it can conceivably expand its relevant talent pool. A little less red tape — and some improvement in civic amenities and quality of life in fast-growing cities like Bengaluru — will keep more of them at home with good jobs…In the past 25 years, the appeal of India’s talent has transformed — from streamlining internal processes to being harnessed in hardware sold to external customers.”

Nitin Rakesh: “CEOs must reshape their old mental models to build agility and resilience for navigating an evolving economic climate, societal changes and an unpredictable future. It is about identifying a seed of opportunity for transformation and growth amid any crisis and creating it themselves if it is not obvious. In practice, this can mean embracing innovation to reimagine an organization for a digital era, capturing cost and operational efficiencies and enriching the end-user journey based on customer demands. It involves flipping the ‘back-to-front’ model to become customer-centric, rather than service or product-focused, and leveraging data analytics, AI and machine learning to predict future customer needs.”

NYTimes: “Medium friends are genuine friends. You share history (such as the same alma mater), circumstances (an employer) or interests (rude jokes, the royals, thrifting or squash). Medium friends make you laugh, bring news, offer insights or expertise. But, unlike the closest friends, medium friends test the limits of your time, love and energy. There are only so many dinners in a week, so many people with whom you can be incessantly texting. Medium friends prove the lie in any naïve attempt to be all things to all people. And that is the problem with medium friends, the invisible lines you draw around them without ever being explicit — to them or even, possibly, to yourself. Reciprocity is the foundation of every friendship: mutual sharing and caring in a context of trust. The tension embedded in medium friendship is this absence of clarity, allowing for the possibility of what Claude Fischer, a sociologist at the University of California, Berkeley, referred to in an interview as “asymmetric expectation”: You may like your medium friend less (or more) than they like you. With a lover, partner or a very close friend, you may negotiate imbalances, hash out wounds or betrayals. But somehow such conversations feel impossible in the medium realm.”

SaaS Futures: Exploring New Revenues Streams (Part 4)

Challenges

(This section has been written with help from Claude and ChatGPT.)

The SaaS industry, despite its tremendous potential, is grappling with significant growth challenges that affect both startups and established players. These challenges are reshaping the competitive landscape and forcing companies to rethink their strategies for sustainable success.

One of the most pressing issues is market saturation and differentiation. The SaaS market has become increasingly crowded, with numerous companies offering similar services across various niches. This saturation makes it difficult for new entrants to carve out a unique position and for established players to maintain their competitive edge. Startups must find innovative ways to differentiate themselves, often by focusing on niche markets or offering superior customer service. Meanwhile, larger companies are under pressure to continually innovate, either through internal R&D or strategic acquisitions, to stay ahead of the curve.

Customer acquisition and retention have become more challenging in this competitive environment. For startups, building a customer base from scratch requires substantial marketing efforts and investment. Strategies such as offering free trials, content marketing, and referral programs are crucial for attracting initial users. Established companies, on the other hand, must focus on reducing churn by enhancing their product offerings and customer experience. Both new and established players need to provide consistent value and excellent support to retain customers in a market where switching costs are often low.

The technical challenges of scalability and performance are also significant. As SaaS companies grow, they must ensure their applications can handle increased loads without compromising performance. This requires careful architecture design and infrastructure management, often leveraging cloud services and advanced technologies like microservices and containerization.

Data security and privacy have become paramount concerns, especially with the increasing frequency of data breaches and the introduction of stringent regulations like GDPR and CCPA. SaaS companies must invest heavily in robust security measures and ensure compliance with various regulatory frameworks, adding complexity and cost to their operations.

Managing costs and profitability while pursuing growth is a delicate balancing act. Startups need to manage their finances carefully to ensure sustainability, often operating on lean models to optimize costs. Established companies must focus on operational efficiency to maintain profitability while still investing in innovation and expansion.

The industry is also facing broader economic challenges. Many SaaS companies are experiencing a deceleration in growth rates, making it harder to maintain the high valuations they once enjoyed. This growth slowdown, coupled with changing market conditions, has led to significant valuation pressure. Companies are finding it more difficult to raise capital at favorable terms and are under increased scrutiny to demonstrate profitability sooner.

The stalled IPO pipeline presents another hurdle. The challenging economic environment has led to a slowdown in initial public offerings for SaaS companies, limiting exit opportunities for investors and making it harder for companies to access public markets for funding.

Thinks 1304

FT: “History…offers some cautionary notes about the consequences of swimming in debt. Over the centuries and across the globe, nations and empires that blithely piled up debt have, sooner or later, met unhappy ends. Historian Niall Ferguson recently invoked what he calls his own personal law of history: “Any great power that spends more on debt service (interest payments on the national debt) than on defense will not stay great for very long. True of Habsburg Spain, true of ancien régime France, true of the Ottoman Empire, true of the British Empire, this law is about to be put to the test by the U.S. beginning this very year.” Indeed, the Congressional Budget Office projects that, in part because of rising interest rates, the federal government will spend $892 billion during the current fiscal year for interest payments on the accumulated national debt of $28 trillion—meaning that interest payments now surpass the amount spent on defense and nearly match spending on Medicare.”

Samuel Gregg: “Whether from the left or right, today’s economic populists are urging us to embrace demonstrably false ideas and thus flawed policies. But they are also employing rhetoric (“market fundamentalist”) designed to marginalize those who look behind the policy sleights-of-hand and reveal truths that contradict populist narratives: that, for example, we already live in highly regulated economies; or that underlying every industrial policy are special interests seeking favors as well as legislators inclined to bestow such privileges for reasons that have little to do with the general welfare. Populist waves come and go, but the economic damage that they inflict lasts. So too does the harm that they do to the liberal constitutionalism that places principled limits upon government power, including in the economy. Reminding us of these deeper truths is the wider and indispensable service performed by market liberals in our present age of populism.”

McKinsey: “Our experience and research demonstrate that leading from the “inside out” is the key ingredient to making a lasting impact with teams and the broader organization. This inside-out journey is nuanced and complex. It calls for personal growth, which means you must constantly be learning, listening, inspiring, and caring. Leadership is not only about those seemingly endless business-related tasks you need to take care of when you’re an effective CEO. It’s just as important to be aware of who you are, and what your shortcomings are, so that you can first change yourself and then lead others…We’re not suggesting that leaders abandon their hard-nosed leadership skills. The challenge is to balance those attributes with their so-called soft leadership skills (sometimes the most difficult to muster). This is a journey often traveled without much help or guidance. Some of the best leaders we have worked with said they were simply born with those qualities, while others said they were fortunate to meet some great personal coaches along the way. But no one could point to a clear road map to becoming a more human and authentic leader.”

NYTimes: “Streaming has long been hailed as a promising business, because companies like Netflix can add additional subscribers at little extra cost. The more paying subscribers a service has, the more the company’s costs can be spread out over a large base, lowering the cost per subscriber. But those subscribers want lots of options, and the costs of making enough programming can be enormous. As a result, a streaming service’s profitability depends in large part on how many paying subscribers are needed before those TV shows and movies become cost-effective. There was a time when industry executives hoped that number might be as low as 100 million. But now the consensus among many of the executives interviewed is that the number is at least 200 million, and possibly more.”

SaaS Futures: Exploring New Revenues Streams (Part 3)

History

I asked ChatGPT for a history of the SaaS industry.

The Software as a Service (SaaS) industry has transformed the way businesses operate, delivering software applications over the internet rather than through traditional on-premise installations. This model has revolutionized the software industry, offering scalable, cost-effective, and easily accessible solutions. The journey of SaaS from its early days to its current state is marked by innovation, adaptation, and exponential growth.

Early Beginnings

The concept of SaaS can be traced back to the 1960s with the advent of time-sharing systems. Companies like IBM and DEC developed mainframe computers that could be shared by multiple users simultaneously, laying the groundwork for future SaaS models. However, it wasn’t until the late 1990s that SaaS began to take shape in a form recognizable today.

The Dot-Com Boom and Birth of SaaS

The late 1990s and early 2000s, known as the dot-com boom, saw the rise of the internet and the birth of many internet-based businesses. This period was crucial for the SaaS industry as it provided the necessary technological infrastructure for delivering software over the web. One of the pioneering companies in this era was Salesforce, founded in 1999 by Marc Benioff. Salesforce’s customer relationship management (CRM) platform demonstrated the potential of SaaS by offering a subscription-based service accessible through a web browser. This eliminated the need for businesses to install and maintain software on their own servers.

Growth and Acceptance

The early 2000s marked a period of growth and increasing acceptance of the SaaS model. Companies began to realize the benefits of SaaS, such as lower upfront costs, scalability, and reduced IT infrastructure maintenance. These advantages were particularly appealing to small and medium-sized enterprises (SMEs) that lacked the resources to invest in expensive on-premise solutions.

During this time, other notable SaaS companies emerged, including NetSuite (now part of Oracle), which offered enterprise resource planning (ERP) solutions, and Google, which introduced Google Apps (now G Suite) in 2006, providing a suite of productivity tools hosted in the cloud.

The Financial Crisis and SaaS Resilience

The 2008 financial crisis was a challenging time for many industries, but SaaS proved to be resilient. As companies looked to cut costs and improve efficiency, SaaS solutions became more attractive. The pay-as-you-go pricing model and the ability to quickly scale services up or down in response to changing needs were significant advantages. This period solidified SaaS as a viable and often preferable alternative to traditional software models.

The Rise of Cloud Computing

The proliferation of cloud computing in the 2010s further accelerated the growth of the SaaS industry. Cloud platforms like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud provided robust infrastructures that SaaS companies could leverage to deliver their services more efficiently and reliably. The integration of cloud computing enabled SaaS providers to offer enhanced performance, security, and scalability, further driving adoption across various sectors.

Modern SaaS: Expansion and Innovation

Today, the SaaS industry is characterized by its vast diversity and continuous innovation. SaaS solutions cater to nearly every business function, from HR and finance to marketing and customer service. The industry has seen the emergence of specialized SaaS applications targeting niche markets and specific business needs.

Moreover, advancements in artificial intelligence (AI) and machine learning (ML) are being integrated into SaaS platforms, providing intelligent automation, predictive analytics, and personalized user experiences. Companies like Slack, Zoom, and Shopify have become household names, illustrating the widespread adoption and reliance on SaaS solutions in both business and personal contexts.

Thinks 1303

Allan Meltzer: “Governments have no intrinsic advantage over the private sector in hiring teachers, doctors, nurses, or other professionals, nor any advantage in building schools or hospitals. Rather, they tend to be at a disadvantage, out of lack of expertise, failure to refine their operations, or because they regulate themselves more heavily than the private sector, for example, by requiring regulated firms to hire only unionized workers…. When government runs any system, its employees often find it easy to capture. State officials also tend not to guard taxpayers’ wallets as jealously as if they were their own.” [via CafeHayek]

FT: “Birth rates in the world’s rich economies have more than halved since 1960 to hit a record low, according to a study that urged countries to prepare for a “lower fertility future”. The average number of children per woman across the 38 most industrialised countries has fallen from 3.3 in 1960 to 1.5 in 2022, according to a study by the OECD published [recently]. The fertility rate is now well below the “replacement level” of 2.1 children per woman — at which a country’s population is considered to be stable without immigration — in all the group’s member countries except for Israel. “This decline will change the face of societies, communities and families and potentially have large effects on economic growth and prosperity,” warned the Paris-based organisation.”

Bloomberg: “It’s clear that application makers are laser-focused on building AI tools. What’s less clear is whether anyone is willing to pay for them. New generative features let you craft pitches using Salesforce, summarize your employees’ skills in Workday, create images from prompts in Adobe Inc.’s Photoshop, and automatically draft responses to IT requests in ServiceNow. But a year and a half into AI mania, there isn’t much revenue to show for this work. For most big application software companies, AI-related sales won’t appear on the profit-and-loss statements till next year — or the year after that. In many cases, software companies can’t even decide on how to charge for them. Some are using AI as a pitch for higher-priced subscription tiers, others are selling “generative credits,” and a few others — like Zoom Video Communications Inc. — are just bundling AI features for free.”

WSJ on 50 years of the bar-code revolution: “On June 26, 1974, Sharon Buchanan, a supermarket cashier in Troy, Ohio, made retailing history when she became the first person to ring up a sale by scanning Universal Product Codes, rather than punching keys on a cash register. Fifty years later, we take bar-code scanning for granted. It is the normal way to check out in most stores. The cashier position is one of the most important—and trickiest—in retailing. Cashiers must balance speed, accuracy and security while leaving customers with a positive impression. Innovations at the cashier stand do more than increase productivity or profit. They reflect and shape culture. Before the 19th century, retail cashiers were uncommon if not unknown.”

Ravi Venkatesan: “India’s 65 million MSMEs employ around 25% of the country’s workforce. This sector is a vital job creator and crucial to the health of the economy. However, for micro-enterprises to grow to small enterprises and then medium enterprises and beyond, the cost is almost prohibitive. One of the key factors that is crushing the growth prospects of MSMEs is access to finance…Realising receivables at the right time can enable MSMEs to thrive, expand their operations and in fact, have a better quality of output, leading to the betterment of the sector as a whole. The ripple effect of prompt payments can lead to a movement of mass entrepreneurship, which in turn will lead to further job-creation and the strengthening of our country’s economy.”