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Rajesh Jain

Marketing, Entrepreneurship, India. Updated daily.

  • About Rajesh Jain
  • Emergic.org (1997-2012)
  • Politics and Prosperity (2018)

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About Rajesh

I am a tech entrepreneur based in Mumbai, India. I was a pioneer in Asia’s dotcom revolution, creating IndiaWorld, India’s first Internet portals in the late 1990s. I then started Netcore, which is today Asia’s largest marketing technology SaaS company.

In between, from 2012-2019, I worked as a political and prosperity entrepreneur - Niti Digital and then Nayi Disha, which championed the Dhan Vapasi idea. Some recent new initiatives I have started are Prashnam, India’s first AI-powered feedback engine, and Vartam, for news and microcontent. Another initiative of mine is IndiaVotes, India's largest elections data site.

Here is my full profile.

I have been writing daily since April 2020. My blog with writings between 1999-2012 is at Emergic.

My web shows: hippoBrain and MartechBrain.

You can email me at rajesh@nayidisha.com

Collections

* Marketing Ideas (VRM and Microns)
* Startup to Proficorn (on Entrepreneurship)
* Nayi Disha: The Indian Revolution

MARKETING
Imagining µniverse: The B2C Metaverse
Stop Loss: The Power of Attention Messaging
Attention Messaging: Bridging Adtech, CPaaS and Martech
India Consumer Tech Numbers
Marketing: Disrupted and Simplified
Micron-verse: Making It Happen
Imagining Mus: An Attention-Action Currency
Micronbox: A New Inbox
Microns and Loyalty: Gamifying and Rewarding Attention
Microns and AMP: A Powerful Combo
Microns: Solving the Customer Reactivation Problem
Micron-verse: The New World of Brand-Customer Communications
Best Customers and Velvet Rope Marketing
Microns and Brands: Made for Each Other
Microns: Theory and Economics
Microns: Making B2C Emails Better
Vartam Headlines: Your New News Page
MyToday: Magic of Micro Emails
Prashnam: The Story and the Science
How Velvet Rope Marketing can transform Customer Loyalty
Rethinking Referral Marketing
The One Number to Predict Profits
Becoming Chief Profitability Officer
Velvet Rope Marketing

ENTREPRENEURSHIP
My Proficorn Way 1-100
Building an Enduring Great Company
Proficorns vs Unicorns
Building a Proficorn

INDIA
Changing Minds for Nayi Disha: Attention to Action
Community Organising: The Art of Grassroots Campaigning
The Alternative India Needs
United Voters of India: Constructing the Collective
Nayi Disha: Ram to Lakshmi
Nayi Disha: We are the Alternative
India Awaits its Washington
United Voters of India: The Logic of Collective Action
Talk Radio: Voice of the People
Sabhas: Powering the Indian Revolution
Circles: Starting the Indian Revolution
India needs a Debating Culture
Nations, Leaders and their Decisions
The Revolution India Needs
Dhan Vapasi: The Treatment India needs to Recover from the Crisis
Who will elect India’s leaders – we or Xi? The answer lies in EVMs
How  the Pandemic  will drive Digital Politics
Why China Can Kill and India Cannot
India needs War Cabinets
India's Mission 10-20-30
Liquidating Lutyens’ Delhi
India's UBI Moment
India's Two Futures
Unlock India

PERSONAL
Stoicism for a Better Life
The Blog: What's Coming
Looking Back, Looking Forward
Six Months of Blogging and Lockdown
Restarting Blogging

Interviews and Talks

MARKETING
Economic Times on Netcore (Sep 2021)
Interview with EnterpriseZone (Sep 2021)
Business Standard on Netcore (Jul 2021)
Market Movers Conversation on VRM (Jul 2020)
VRM discussion on Email Unplugged podcast (Jul 2020)
Exchange4Media Interaction (Jun 2020)
Webinar: Velvet Rope Marketing (May 2020)
Impact magazine (May 2020)
Knowledge@Wharton (Feb 2020)

ENTREPRENEURSHIP
Conversation with Ajay Row on My Entrepreneurial Learnings (Nov 2020)
JITO Talk on Entrepreneurship and Proficorns (Oct 2020)
Webinar: Accelerating Beyond Covid (Apr 2020)
YourStory (Dec 2019)

INDIA
Manthan Talk -- Nayi Disha: The Road to Prosperity: Text PDF Video (Jul 2021)
Conversation with Vijay Rana: How to reboot post-Covid Indian economy (Nov 2020)
Conversation with Ashraf Engineer (Oct 2020)
Prashnam: Conversation with Sujit Nair (HW News) (Oct 2020)
EVMs: Conversation with Sujit Nair (HW News) (Aug 2020)
Mission 10-20-30 (May 2020)
The Seen and the Unseen (Nov 2018)

Categories

  • Entrepreneurship
  • General
  • India
  • Marketing
  • Thinks

About Me

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