I am re-starting blogging. For 12 years between 1999 and 2012, I had blogged daily at emergic.org. And then I stopped. It’s time to go back to blogging.
I have never been comfortable with Twitter or the other social media platforms. I was one of the early bloggers. I liked the free-format style of just writing one’s thoughts without the constraints of letters or worries about followers. I wrote for myself. The empty text box of Movable Type first and then WordPress opened me up. And during these trying times of Covid-19 sitting at home in Mumbai, I decided that I needed an outlet once again.
I hope to write daily. Something new everyday. I want to make the blog a mirror for my thoughts – as it once was.
There are three broad themes I hope to cover: the future of marketing (linked with what I am doing at Netcore), my experiences as an entrepreneur and building a profitable business and what India needs to do to be free and rich (the work that I had started – and stopped – at Nayi Disha).
And with these there will also be some diversions – books I read, links to some of my past writings (which will make me read my own thoughts from a decade or two ago), and the occasional surprise!
So, a we start a new financial year under great uncertainty in India, I want to make writing a daily certainty in my life.