Thinks 580

HBR on meeting unmet needs in a digital age: “Searching for unmet needs involves two main approaches: improving your vision of mainstream users and challenging your vision by looking at unconventional users. Within each you can adopt a narrow focus or take a wider view. You can zoom in on individual mainstream users and their everyday experiences (what we call the microscope strategy) or pull back to discover patterns in their aggregate behavior (the panorama strategy). Likewise, you can take a close-up look at users outside your core (the telescope strategy) or seek a broader view of the patterns they exhibit as a group (the kaleidoscope strategy).”

Dan Shipper: “The basic idea of [the book] Seeing that Frees is that there are different ways of “seeing” yourself and the world, that some of those contribute to pain and some to growth and freedom. Its aim is to show us how we can learn through practice, play, and experimentation to free ourselves of the ways of seeing that create more pain, and learn to use more of the ones that are helpful for growth. If you’re at all interested in learning about what is underneath productivity—how your own mind works and how that ladders up into your experience of, and effectiveness in the world—this is a seminal book…The core thing you probably should know about the book is this: it’s basically a collection of ways to get insight.”

Anticipating the Unintended: “The tyranny of the well-organised minority in a democracy is real…Once you establish this ‘tyranny of minority’, you can override the silent majority. Because the benefits are concentrated with them while the costs are diffused among the majority.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.

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