Thinks 401

10 Forecasts For The Near Future Of Tech: by Scott Belsky. Among them: “Recommendations kills Favorites: AI-driven recommendations transcend our historical go-to’s. The next generation of top talent will have “Polygamous Careers,” transforming the corporate world as we know it. The rise of immersive experiences will mainstream 3D creation. “The Stakeholder Economy” will reinvigorate emerging brands and local businesses and be the most disruptive force against internet behemoths and global marketplaces. We will all start to OPT-IN for ads [read: personalized experiences].”

John List: “You’re Not Quitting, You’re Calling an Audible. Behavioral economists like myself love doing experiments employing framing effects, which is a fancy way of saying that we play with how we present ideas to people and see if this affects their decisions. For example, if one of my kids gets a bad grade, reacting by saying that I’m disappointed that they’re slacking off may have a different effect than saying something more positive, such as that I want them to fulfill their potential. In that vein, since we are conditioned to view quitting as inherently bad, we should try to frame quitting positively—in football terms, as calling an audible…The word quitting has negative connotations that might make us feel like we’re not “gritty” enough. So instead, frame it as pivoting or calling an audible. Every now and then we all need to call an audible. After all, if you’re setting ambitious goals, you’re clearly approaching your life with vigor, and you should feel good about that. Every time you engage in optimal quitting, you’re pivoting to something better. To do so should not be branded as losing—it should be viewed as winning a different game.”

Brad DeLong tweets about his forthcoming book “Slouching towards Utopia: An Economic History of the 20th Century”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.