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7 Marketing Predictions For 2022 from Forbes. Among them: “Attention to be rarest commodity.  Whether it’s on LinkedIn, Twitter, YouTube, podcasting, or traditional media, the competition for hearts, minds, and eyeballs grows ever more intense,” says marketing thought leader Ellen Melko Moore. “The New York Times reports that 4.3 million people filed for small business licenses in 2021, up 24% from 2020, the highest percentage increase in over a decade. We can’t know exactly how many people have entered the independent thought leader/expert industry, but we do know each year brings a bigger crop of combatants to what Jonah Sachs famously calls ‘The Story Wars.’ Attention is both our most precious and rarest commodity.”

Also: 10 Trends For Digital Marketing In 2022. Among them: “Email Most Important Channel. Melissa Sargeant, CMO of Litmus, believes three trends have contributed to the prioritization of email: personalization, automation, and privacy. She anticipates tactics like dynamic and interactive email content, AMP for email, and new personalization strategies to rise in importance in 2022. “Litmus recently released a State of Email report showcasing that email has become marketing’s most important channel: 91% of survey respondents maintained email marketing is critical to the overall success of their company,” says Sargeant. “This is up 20 percentage points since 2019, and more than 40% of companies intend to increase their investment in 2022.”

Randy Holcombe: “In markets the situation is just the opposite [from politics]. People cooperate only when they gain from trade on some specific good or service. When a person buys gasoline at a filling station, for example, whether the gas station attendant favors higher or lower taxes is irrelevant to the transaction. Similarly, nobody enters a transaction at a department store contingent on whether the cashier has the same views on abortion as the purchaser. The only relevant issues are whether the purchaser wants to make the particular purchase and whether the seller is willing to sell. Nobody asks, or even cares, about the political views of those with whom they do business. Their interests simply are to complete the transaction as easily as possible. Market exchange, by its very nature, fosters cooperation, even among people who disagree about almost everything.” [via CafeHayek]

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Rajesh Jain

An Entrepreneur based in Mumbai, India.