Forget Customer Experience. Forget Employee Experience. Enter Total Experience: “Total experience is a strategy that connects multiexperience with customer, employee and user experience disciplines, as Brian Burke, research vice president at Gartner, explained.”
150+ ways to use AMP for Email: by Jordie van Rijn. “AMP for Email allows you to use email in ways that were never possible before. Bringing rich engaging experiences with modern app functionality into your marketing email. How cool is it to fetch real-time content, interact with forms, configure products, interact with the sender.”
Reading: Every Last Fear by Alex Finlay.